How to Win Sponsors for Your Upcoming Event?

So, you're hosting a mega-event — be it sports, cultural fest, or tech conference — but struggling to find sponsors, right?

Don't you worry, as here, in this blog post, we will guide you on how to get sponsors for your event, along with a 100% editable pitch deck included!

Who Are Event Sponsors and How Does Sponsorship Work?

An event sponsor is a company/individual that pays to be involved in an event. Usually, this comprises the creation of branding, signage, and direct sponsorship of an event.

For example, suppose Coca-Cola is sponsoring an event. In that case, they may be listed as the official soft drink of the event along with their logo on event banners/posters/flyers. And will be mentioned in any press releases about the event.

The extent of the involvement of an event sponsor varies from company to company & event to event. Sometimes the only involvement in the event involves a monetary contribution.

The involvement of an event sponsor can vary depending on how much money they provide. For instance, if Coca-Cola has contributed $5,000, they won't have the same involvement as a company offering $50,000 for the same event.

The sponsor has to follow a specific set of guidelines. A sponsorship agreement is drafted between the company and the event organizer. The agreement outlines the services and materials provided by the company, what involvement they will have at the event, and other specific details, such as the length of the agreement and payment schedule.

Why Does Your Event Need a Sponsor?

You might ask yourself, why would I ever need a sponsor for my event?

It's not like it's more money that you can add to your budget.

Well, that's not exactly true.

With the use of social media and other forms of Internet marketing, sponsors can soar awareness of your event, which will help you get more attendees.

It's no secret that sponsorship is an increasingly popular revenue model for non-profit and for-profit events — from major sports and entertainment events down to small conferences and fundraisers.

Here Are the Top Perks of Having a Sponsor for Your Event:-

Referrals and Credibility:

The foremost reason most events can attract sponsors is that it adds credibility to your event.

If you are trying to draw attendees with the promise of bringing in a renowned speaker, you can garner greater attention.

Price Inflation:

Let's face it, you need money for making your event grand, and if you have a specific budget in mind, it is a no-brainer to look for ways of increasing your revenue. There are various sources available, such as advertisers and ticket sales, but it's not like you can sell the same ticket two or three times and increase your revenue exponentially. Well, you sort of, by having a well-chosen sponsor at your event, you can offer ticket buyers an incentive or complimentary gift, but it's also important not to go overboard with the costs.

Increased Exposure for your Event:

The more attendees you have, the more exposure your event will get. It's a simple concept and one that many event organizers take advantage of by having a well-known sponsor to support their event. Some organizations will even enlist sponsors to help spread the word by giving them a list of all registered attendees to do their marketing.

Incentives for Attendees:

While most people who attend an event are there for the presentations and information they can gain, it is understandable that they would be more inclined to attend if they knew a sponsor would offer them something. This can be a complimentary gift, a chance to win another gift, or just letting them know they will have access to a few products from the sponsor's company. Often, this is more of a perk for the attendees, but it also helps encourage them to promote their attendance on social media.

5 Ways to Find an Event Sponsor

Sponsorship for a large-scale event is a must. Sponsors provide the resources to host an event and help grow your brand simultaneously. It's an easy way to get funding if sponsors look for a platform to increase their business or product visibility. Here are the top five ways to find an event sponsor.

1. Attend Networking Events that Work for You

You can't expect sponsors to find you, and you have to go out there and find them! Attend networking events because these are the people that can fund your next event. It's crucial to find an event that works for your specific needs.

2. Host a Smaller Scale Event

Before going out into the world and finding a sponsor for your big event, you must get comfortable working with sponsors. Practice on a smaller scale event to learn how it's done and grow your list of sponsors. It's essential to build the relationships first before expecting an event sponsor.

3. Reach Out to a Specific Company

A sponsorship is a two-way street. The company is getting exposure from the event, and in return, they have to provide you with the product, money, or platform. To find a company that will work for your event, you must do research first.

Research is everything, and you have to find out who would be interested in an event like yours and if their demographic matches your audience.

4. Know How Much it Costs to Sponsor an Event

Before you get started on your event, there's a critical piece of information that you must know. Know how much it costs to sponsor an event and find your target range. Keep in mind that you don't want to spend too little because the company won't receive enough exposure, and don't spend too much because the company will want to see a return on their investment.

5. Look for a Large Company

It's easier to find an event sponsor when looking for a large company, and it takes less time and effort to find the right person. If you're having trouble getting hold of someone, send your message up the chain until it gets to the person you need to speak with.

How to Create the Perfect Event Sponsorship Pitch Deck?

A sponsorship pitch deck is a persuasive presentation for securing an event sponsorship. A well-designed, well-written deck highlights the organization's ability to make an event successful for sponsors while communicating how the sponsorship will benefit the sponsor.

Your pitch deck should include detailed information about your organization, its upcoming event(s), sponsorship benefits to the sponsors, and details about the sponsorship opportunities being offered.

Scroll down as we review a perfect 100% customizable sponsorship pitch deck devised by SlideTeam. You can edit it to pitch your event and get the funding to make it a tremendous success.

Click here to explore the world's largest collection of Pitch Decks!

Slide 1: The Cover Slide

"Never Judge the Book By Its Cover," but most angel investors and VCs do when evaluating a sponsorship deal through the pitch deck.

So, to make a solid first impression, have an image like the handshake — symbolic for mutual trust—as illustrated in our sponsorship funding template.

Don't forget to include your company name and the agenda of the presentation so that investors in the room are clear with the pitch while you introduce yourself as host.

Sponsorship Pitch Deck Template

Slide 2: Table of Contents

Up next, we have the Table of Contents. The table of contents serves as a guide, allowing the reader to locate the information they are looking for quickly and easily.

If Your Pitch Deck Includes More Than 40 Slides, You Should Consider Adding a Table of Contents, says Roel Pieper, founder and CEO of Palo Alto-based Sand Hill Exchange, a private stock market for tech companies.

Pieper recommends using the table of contents as an index in a book. You can include items on the table of contents for each major section of your pitch deck, including the problem statement, solution, team, financials, and milestones.

Using This Approach Will Help Investors Quickly Locate the Information Without Having to Read Through Your Entire Deck, Pieper says.

Sponsorship Pitch Deck Template

Slide 3: About Us

Use this slide as an opportunity to introduce your company to your prospective sponsors.

You can briefly describe your company, as we did under the "Who We Are" section. Show the Glimpse of Our Work to strengthen your authority as a credible event hosting company.

Use high-quality, relevant images in our sponsorship pitch deck to make this slide engaging.

Sponsorship Pitch Deck Template

Slide 4: Our Event Specific Underlying Magic

The purpose of having this slide is to highlight what makes your events so unique. It could be Music, Murals, and Interactive Art. All this will help gain the attention of your potential sponsors instantly, and they too would feel the real magic in the air.

Also, describe these three components in the slide to make an undeniable sponsorship case.

Sponsorship Pitch Deck Template

Slide 5: Our Social Media Reach on Different Platforms

In today's neck-throat competitive world, social media has a significant role to play.

Social channels such as Instagram, Facebook, Twitter, etc., serve as a powerful means to reach the masses — Whether it is for marketing a new product in the market or an upcoming cultural event. Therefore, it is imperative to give your potential investors an overview of your company's social media reach.

You can have a detailed table and highlight the metrics. These metrics include the number of followers on Instagram, the total number of clicks for the best-performing posts, and more.

Sponsorship Pitch Deck Template

Slide 6: Our Target Market for Event

The slide aims to throw light on the target market for your event.

For instance, we have characterized the target audience in this slide, like their age would be over 16, people looking to explore the talent of hidden artists, millennials who want to participate in the creative community event, and travelers who love cultural & outdoor events.

Sponsorship Pitch Deck Template

Slide 7: About Guest Speakers and VIP

As the name suggests, this slide provides information about the guest speakers and VIPs that will be a part of your upcoming event.

To make this slide interactive, include the professional snapshot of each guest speaker and VIP.

And, not to mention, provide background details of each individual, besides their career achievements.

Sponsorship Pitch Deck Template

Slide 8: Summary of Our Sponsorship Packages and Benefits

Although this slide comes at almost the end of this sponsorship pitch deck template, this is where the investors will decide whether the deal is worth it.

Segregate the slide into different packages all together in a table.

And highlights the benefits of each package in a comparison format, as shown in our template.

Sponsorship Pitch Deck Template

Slide 9: Major Opportunities to the Sponsors

The slide round-up the many opportunities your prospective sponsors will miss if they do not lend sponsorship for your event.

For example, the event will "Open Pathways to New Markets and Help Build New Connections," "Access to the Target Markets Relevant to Your Brand," and many more.

Sponsorship Pitch Deck Template

Let's Put the Lid On

Sponsorship can be a great way to offset the costs of your event and attract new attendees.

But how do you go about finding sponsors & convincing them to invest in your event?

We've put together a customizable sponsorship pitch deck that will help you secure sponsors for your upcoming event. Download it now and start pitching.

If you have questions, reach out to the customer support team at +1-408-659-4170 or Inbox at [email protected] — we're here to help you!