![A Step-by-Step Guide to Launch Your OTT Platform — [Pitch Deck Template Included] [Free PDF Attached]](https://www.slideteam.net/wp/wp-content/uploads/2022/02/Banner_design_214b-1013x441.png)
6 Comments
Customer Reviews
OTT, or Over-The-Top, describes the delivery of TV content over the internet. The media industry first coined the acronym OTT when referring to television services streamed over the public internet but has become more widely used in describing content delivery across all devices.
With an increased rate of smartphone usage among the young generation, the demand for OTT (Over-the-top) media players such as Netflix, Hulu, and Roku have been on the rise.
OTT media players have been around for a few years now, however, their popularity has grown exponentially in the last couple of years.
The increased demand for OTT media players is not just limited to the US; this trend has also been prevalent in European countries, Asia, and even the Middle East.
As per the Digital Television Research, Netflix and Amazon Prime Video hold a significant portion of the OTT media player market share.
Netflix subscribers have increased from 20 million in 2016 to 118.9 million at the end of 2017, which is expected to continue growing.
Today, in this article, we will present a step-by-step guide to launching your OTT platform, along with drafting a compelling investor deck to drive necessary funds.
How to Create Your OTT Platform?
You've decided to launch an OTT platform. Congratulations! Now, you need to know how to get started.
This guide will walk you through the entire process of launching your own OTT platform from start to finish in a step-by-step manner.
We'll cover everything from choosing the right technology for your needs and setting up your backend infrastructure through creating compelling content that attracts subscribers and monetizing it with ads or subscriptions.
Let's Take a Look at the Steps:-
STEP 1: Set Up Your Infrastructure and Choose a Technology Stack
Here's a list of the Technology Stack We Recommend:
- CDN (Content Delivery Network)
- ABR (Adaptive Bitrate)
- DASH (Dynamic Adaptive Streaming over HTTP)
- HLS (HTTP Live Streaming)
- DRM (Digital Rights Management)
- CMS (Content Management System)
- Video Player
- Tracking & Analytics Tools
To make it easier for you to work with these technologies, we need to develop a highly-customizable video player that can run on pretty much any CMS.
STEP 2: Create a Video Player
A video player should be able to stream your videos in high definition. It should also allow you to quickly and easily upload your videos, with the ability to switch content on the fly.
The video player must be customized to fit your production workflow perfectly.
It should also be easy to integrate with any of the technologies on our list, and it's incredibly fast to load. The video player should run on any CMS and be compatible with all major browsers.
STEP 3: Integrate Your Content Management System With the Player
Now that your video player is up and running, it's time to create your streaming platform. The first step is to integrate your video player with your CMS.
Here Are the Three Types of Integration You Can Choose From:
- Direct Integration
- Embedded Integration
- API Integration
Direct integration is the fastest and easiest way to integrate your video player with your CMS. The live player is embedded directly into the HTML of your website, and it loads instantly.
An embedded integration saves you time, but not so much work. Prime Video has created iFrame to embed the player directly into their website. This is the most compatible type of integration and works with any CMS.
An API (Application Programming Interface) is the most flexible and powerful way to connect your CMS and video player. You can design your interface and integrate it with any device you wish.
STEP 4: Add Metadata Tagging to Your Video Library
Metadata tagging is essential for letting search engines find your content.
YouTube and Vimeo both offer automated metadata tagging, but it's easy to do this manually too.
Here Are Some Basic Guidelines for What You Need to Enter:
- Title
- Subtitle
- Cover Image
- Summary/Description
You can add multiple tags, and you can also add your custom tags.
OTT Platform Fundraising- All You Need to Know
Getting funds for building an OTT platform is the most challenging part. Whether from business angels or venture capitalists, it's baffling to convince them that you have a good business plan and the potential to be the next big thing. Therefore, it can survive in today's neck-throat competitive OTT industry.
Now, this is where the OTT platform pitch deck comes into play. Pitch decks are a fantastic tool. They can help you get funds. If your pitch deck is compelling enough, the person you're pitching to may want to give you funding then and there.
Next up is how to draft a persuasive investor presentation that turns the tides in your favor.
A powerful #background can help enhance the structure of a presentation and make it look attractive, easy-to-read, and engaging.
Visit our website for pre-designed background #templates. 👉🏾 https://t.co/8TSRzk6qfj#SlideTeam #PowerPoint #Presentations #PPTTips pic.twitter.com/8OQfCNxIqa
— SlideTeam (@Slideteam_net) February 19, 2022
We will put forth the key slides you should include to make the presentation convincing.
Let's Find Out:-
Slide 1: The Cover
The first slide of our OTT platform investor deck is splendid. The background image is enough to convey the agenda of the presentation with a single glance.
The title slide is 100% editable and compatible with Google Slides.
Slide 2: The Problem
This slide aims to shed light on the prevalent problems associated with most OTT platforms out there.
These include lack of original shows, no single solution for multiple platforms, lack of compatibility with mobile phones, and more.
Each problem is illustrated through bullet points to make a strong case for prospective customers.
Slide 3: The Solution
Every problem has a solution, and this slide reveals it in style.
As discussed in the problem slide, the solution serves to overcome the prominent drawbacks faced with the other OTT platforms.
The new OTT platform will offer original shows to the subscribers, a single application compatible with multiple devices, and more.
Slide 4: Who We Are
The "Who We Are" slide gives your potential investors context and background information so they can understand your company better.
The goal of an about card is to provide the investors with some insights. So you need to make this information interesting and engaging (without resorting to too many buzzwords).
Bullet points are a great way of displaying information, so list out what your company does and have a quick explanation afterward.
Slide 5: Recurring Revenue Model
When pitching for investments, you must have a fully fleshed-out plan for the recurring revenue model. You must have a clear strategy for increasing your revenue through elements such as customer retention, cross-selling, and upselling.
And in this slide, the company showcases how successful its recurring revenue model is through a sky-rocketing revenue graph and forecasts the revenue surge in the next five years.
On the right-hand side, a table throws light on how the company plans to increase its revenue numbers.
Slide 6: OTT Market Overview
As the name suggests, this slide presents a comprehensive overview of the entire OTT industry. It provides the actual estimate for the Total Addressable Market, Total Serviceable Market, and Serviceable Obtainable Market of the OTT industry,
Total Addressable Market (TAM) is defined as the entire addressable market for a specific product/service provider.
Total Serviceable Market (TSM) measures the amount of revenue generated by companies with enough resources to purchase what is being sold. It excludes those who are not capable or ready to purchase.
Serviceable Obtainable Market (SOM) measures the amount of revenue generated by companies that can purchase what is being sold; everyone in total serviceable market or potential for sales. It includes all companies regardless of resource capabilities.
On the right-hand side, there is statics section that provides key figures, such as the estimated market size of the OTT industry,
Slide 7: Key Growth Drivers and Segments
The purpose of this slide is to present details about the industry's Key Growth Drivers and Key Industry Segments.
What are "Key Growth Drivers"?
Key Growth Drivers is a term used by Marketing Managers and other professionals to refer to the factors that serve to increase revenue. The phrase is frequently utilized when discussing increasing sales, building brand awareness, or boosting customer loyalty, among other things. In essence, Key Growth Drivers should be viewed as any factor that could increase the value of a business.
What are "Key Industry Segments"?
Key Industry Segments are groups that require specific products and services, and many subsections within each Key Industry Segment also need particular products and services. These sub-brands within a Key Industry Segment can be considered individualized niches. There is little competition, and the target market consists of small groups of people, businesses, and organizations.
Slide 8: Market Competition
The Market Competition slide demonstrates how powerful your product is by contrasting it with other players in the market.
This slide also provides information about what you are doing to compete against these competitors, which can be beneficial if you are looking for funding or validation that the idea is worth pursuing.
Slide 9: The Team
The team slide shows your company's capabilities, and it will include examples of the different individuals involved in your company.
The point of including their pictures with descriptions about what they do within the company is to help create an aura of expertise around your organization. That way, it seems like you have an experienced and reliable team.
The Bottom Line
As you can see, launching your OTT platform is not rocket science. You need to follow these simple steps, and you'll be well on your way to creating the next Netflix! We've created a detailed pitch deck template to help you obtain funds to launch an OTT Platform.
Download our 100% editable "OTT Platform Pitch Deck" here and start today.
For more information, feel free to email us at [email protected] you'll receive a quick response.
Download the free OTT Platform Pitch Deck PDF.
