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HubSpot is a globally recognized inbound marketing company.
From a slender beginning at a university to generating a Thumping Revenue of $674.9 Million in Merely Twelve Years, the success story of HubSpot is incredible.
Love them, hate them, and judge them; HubSpot has revolutionized the Internet marketing approach.
HubSpot was an idea between a few friends, which grew to become an Organization of 3,3,87 Employees Worldwide.
The Beginning of HubSpot
In 2004, a 37-year-old guy Brian Halligan met a fellow student Dharmesh Shah at MIT.
They discussed how technology could level the playing field between startups, SMEs, and large enterprises. They both believed that cold calling and offline advertising were costly, something small companies could not afford.
However, Internet marketing came to the rescue, which laid the foundation stone of inbound marketing, and eventually, the seeds of HubSpot were sown.
A year later, in 2005, Brian & Dharmesh created an advertising solution for businesses to boost engagements.
They submitted their business plan in an MIT competition and were semi-finalists.
After completing their graduation, they invested all their time & resources in implementing this solution. They even created a dedicated blog to showcase their marketing ideas and established an inbound marketing community.
The community supports small companies to compete against larger ones, and they named this HubSpot.
In no time, the community grew, and both Halligan & Shah created packages, including website optimization, social media engagement, and other marketing tactics.
In 2008, they hired a sales guy to sell their packages.
A Boston-based PR agency, Schwartz Communications, bought one of their packages and the Company's Revenue Numbers Grew by 300%, so this served as HubSpot's most popular testimonial that gained global attention.
In 2011, the concept of HubSpot acquired momentum to become the multinational company that we know today.
In the same year, the company successfully obtained funds of $65 million through venture capitalists.
As of now, Hubspot Has Over 5,000 Subscribers, and the number is surging with each passing financial year.
But the launch of Halligan and Shah’s latest book titled “Inbound Marketing.” created the most significant buzz.
In 2013, HubSpot unveiled its first international office in Dublin, Ireland, and listed it as a Public Offering company.
By 2016, Hubspot’s Revenue Grew to $271 million.
In 2017, they gained a machine learning & AI company named Kemvi. As per the latest data released by HubSpot, their manual revenue soared to $674.9 in 2019.
Regular Investor Funds Fueled HubSpot’s Tremendous Success HubSpot Funding Rounds
HubSpot has been through SIX rounds of funding and has Acquired $100.5 Million to date.
Their latest round was on November the 5th, 2012, known as the Series E.
Twelve investors have funded HubSpot, and out of these, the two prominent ones are GV and Sequoia Capital.
HubSpot's Original Pitch Deck
In 2006, HubSpot was founded on the idea that businesses needed a better way to attract and convert leads.
The company's original pitch deck, created in an early sales meeting, presents a visually-engaging overview of its innovative ideas, journey, and financials to potential investors.
In this article, we will be sharing the TEN key lessons young aspiring entrepreneurs can learn from HubSpot's original elevator deck.
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Lesson 1: Don't Open All Your Cards in the First Slide Itself
We can take an essential lesson from HubSpot's pitch deck not to provide all the information on the cover slide.
The investor presentation cover must serve the purpose of being in the background when the host introduces himself/herself to the audience.
The slide should tell the agenda of the presentation, like "HubSpot Investor Funding Elevator Pitch Deck."
In the bottom left corner, don't forget to include the company's name.
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Lesson 2: Do Not Forget to Add Table of Contents Slide
We have the Table of Contents slide in the HubSpot investor deck from the first slide. HubSpot's Table of Contents slide outlines the pitch structure and lists the key points they will discuss.
This slide gives your audience a chance to engage with what you are saying and prepare themselves for what is to come.
When preparing the content of the Table of Contents slide, make sure that it is consistent with the overall tone and message of your pitch.
It should be professional and easy to understand.
Download HubSpot's Original Pitch Deck
Lesson 3: The Importance of a Vision and Mission Statement
Your vision statement should describe what you want your business to become in the future, and it should be inspiring and motivating without being too vague.
The mission statement should give investors an idea about how you expect to get there. It should be short and snappy without getting too wordy or boring.
Here are a few vision and mission statements from some successful companies:
Vision: "We Want to Bring a Breath of Fresh Air to an Industry Ripe for innovation." (Uber) - An American Mobility as a Service Provider
"Our Vision is to Become the DE Facto Videoconference Platform in the Market" (Skype) - A Luxembourger Telecommunications Company
Mission: "To Unleash the World's Creative Energy by Designing a More Stage, Empowering People to Communicate Using Our platform." (TechSmith)
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Slide 4: Include the Company's Journey Slide
A great Company's Journey slide clearly shows investors how it has evolved and planned for its future.
It is important to be clear and concise when creating the Company's Journey slide.
Including graphs and images can help illustrate the company's growth and progress.
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Lesson 5: Identifying Your Total Addressable Market (TAM) Carries a Lot of Weight In an Investor Deck
Total Addressable Market (TAM) is the total market potential for a particular product or service.
TAM is calculated using information from secondary research that identifies all potential customers in a market.
For example, one car manufacturer may have made a list of all the drivers in the world and estimated how many cars they will buy over a period of time.
Why is a TAM Important?
A TAM is important because it helps you quantify the size of the market your company is targeting. This is important for investors and, just as importantly, for potential employees.
How Can You Calculate a TAM?
Don't try to do this yourself. Many free online calculators will help you determine the TAM for your market.
One important note is that you will want to check the accuracy of your TAM with an actual industry expert or, even better, someone who has built a business in the market that you are targeting.
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Lesson 6: Revenues Growth Slide is Still Impactful
When you give a presentation to investors or potential partners, having a strong revenue growth slide can make a big impact. Because it demonstrates that your company is thriving, this can create a positive impression with those listening to your pitch and may lead to their interest in investing or partnering with your company.
When creating a slide focused on your company's growth, several key components include.
First, you should have a table or graph showing the company's revenues in various years. This should be placed in the center of the slide, with space for text on either side.
Next, you should list the main drivers of this growth. This could include new products or services, increased market share, or an expanded customer base.
Finally, you should list the forecast for future growth. This can be shown as a table or graph and should include the company's estimated revenues for the upcoming year or years.
Download HubSpot's Original Pitch Deck
Lesson 7: Make Your Potential Investor Aware of Your Long-Term Target
For attracting investors, it’s important to make sure they know your long-term target.
This shows that you have a plan and that you’re not just shooting in the dark.
It can also help to reassure potential investors that their money is going towards something worthwhile.
Of course, you don’t want to be too bogged down by the long-term vision. It’s important to stay flexible and adjust your plan as you go along.
HubSpot has a straightforward yet meaningful long-term target slide. They have a dedicated table that focuses on the fundamental financial parameters — R&D% Of Revenue, G&A% Revenue, Gross Margin, and more — and what they are keying.
For instance, Hubspot’s Operating Margin Was -4% in 2016, 10% in Q4 of 2018, and Their Long-Term Goal is to Make It 20-25%.
Download HubSpot's Original Pitch Deck
Lesson 8: Seed Funding Investments Slide To Gain Trust of Investors
When pitching your startup to investors, it's imperative to highlight the key points that show why your business is worth investing in. One of the most important slides in your pitch deck is the one that showcases your seed funding investments.
Your seed funding investments are a vital indicator of the potential success of your startup.
The HubSpot's seed funding investments slide is well-drafted, and we get all the details through an easy-to-interpret table. They have given the details of the SIX Funding Rounds they organized and how much funds they acquired.
The slide also introduces the lead investors to the prospective investors in the room as proof of the company’s success.
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Lesson 9: Do Not Make the Mistake of Not Introducing Your Team to Your Potential Investors
When you’re pitching your business idea to potential investors, it’s crucial to have a strong team slide in place. After all, the investors want to see whether the people behind the business have what it takes to succeed.
Your team slide should include a professional picture of each team member and their role in the company.
You should also highlight any notable accomplishments or experiences that they have.
HubSpot has divided its team slide into two segments: the Current Team and the Boards of Advisors.
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Lesson 10: Have a Proper Customer Testimonials Slide
Customer Testimonials Can Help You To:
- Convince Investors That Your Business is on the Right Track
- Prove That Customers Are Happy With Your Product or Service
- Showcase Your Company’s Credibility
You can have a mix of past client testimonials, customer quotes and figures, or whatever you feel is necessary to portray your company’s success.
Having a slide with some form of customer testimonial can make all the difference when pitching your company to investors.
Download HubSpot's Original Pitch Deck
The Bottom Line
The HubSpot Original Pitch Deck is 100% editable, so you can create your pitch deck that suits any audience.
Whether you are selling an idea or a product, this template will be helpful and used in virtually every industry imaginable.
Sign-Up for Our Membership Starting at $49.99 and get access to ten successful pitch deck templates.
Call Us at 408-659-4170 or Email at [email protected] - we’d love to help make your company’s pitch deck perfect in time for investor meetings.
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