11 Must-Have Slides in Your Beauty & Personal Care Brand Pitch Deck

The Best Entrepreneurs Are Not the Best Visionaries. The Greatest Entrepreneurs Are Incredible Salespeople. They Know How to Tell an Amazing Story That Will Convince Talent and Investors to Join in on the Journey.― Alejandro Cremades, The Art of Startup Fundraising

Created using PowerPoint, a pitch deck is an essential tool every entrepreneur utilizes to reach out to potential angel investors and venture capitalists.

Be it a beauty & personal care startup in the seed phase or a well-established brand to promote their latest skincare range, raising adequate funds is always a significant roadblock. Hence, it is indispensable to draft an effective fundraising presentation that articulates an exciting story — putting forth the problems, illustrating the solutions, and showcasing colossal market opportunities.

However, a powerful pitch deck takes much more than Microsoft PowerPoint skills. You need a presentation with aesthetically pleasing slides with succinct data, well-documented market estimations, and clean typography. All this is going to consume a substantial amount of time both into research and designing.

What if we say a ready-made investor deck you can use and host a sensual investor presentation? At most, make a few edits here & there, and you are ready to leave your prospective investors stunned. Yes, Slide Team has created an impactful pitch presentation that weaves a concise narrative to tell your business tale and is backed with high-quality visuals.

Read on as we learn about the most crucial slides included in our fundraising investor deck.

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11 Key Slides in Your Beauty & Personal Care Pitch Deck to Impress Investors

Slide 1: Company Overview

Kick start the beauty & personal care pitch deck presentation with a brief yet informative overview of your company. It should cover the following highlights: "When Was the Company Founded?" "Where Is It Situated?" "What Is Your Brand Objective?" And more.

Keep the company introduction slide short and sweet — tell investors what your company does, not your entrepreneurial story. When talking about your company, you must not use jargon. You don't want to confuse anyone or make your potential investors stuck early on in the deck.

Why VCs and Angel Investors Say "No" to entrepreneurs? Here's a short video by Alicia Syrett, Founder, and CEO of Pantegrion Capital

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Slide 2: The Problem Statement

Every Problem Is a Gift—Without Problems We Would Not Grow.– Anthony Robbins, American author, coach

Every successful company is born by solving a problem, such as Uber's primary purpose was to offer an alternative to unreasonable private taxi charges. When proposing the problem your brand is aiming to solve — be specific and transparent.

For instance, here in this slide template, we have mentioned that the beauty products available in the market have chemical ingredients that may have a harmful, long-term effect on the consumers. There is also a lack of consistency in terms of product quality. Like this, prepare a convincing problem statement.

The more effectively you demonstrate the problem, the more VC dollars — as when there is a problem, there is always a rewarding investment opportunity looming.

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Slide 3: Brand Objective

The brand objective, in simple words, is the goals of your brand. The purpose must strike the right balance between being achievable and ambitious. So, set realistic and measurable goals. For example, in this slide, we have outlined “Ensure Eco-Friendly Products, Recycled Bottles, and Organic Products Without Any Added Additives or Preservatives” as one of the brand goals.

If your goals are realistic, your potential investors will believe in you because they know the company is steering in the right direction. Bring across your message. Therefore, you should only include the critical points.

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Slide 4: Product Offerings

The following important slide we have is for the product offerings. Give a glimpse of your personal & beauty care product range to your investors.

This slide has added six product offerings: UV Filters, Skin Bioactive, Polymers, Vitamins, Polymers, Aroma Ingredients, and Visual & Sensory Modifiers. You can edit and update it easily.

Under each product, there is a description box that you can update according to your product's USP.

If your potential investors don't find your product's market viable, they won't invest in your brand. Thus, make a genuine effort to make the product brief sound impressive and convincing.

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Slide 5: Services Offerings

The slide showcases the company's different services such as sensory experience, product regulatory & quality assurance, scientific expertise, and application & formulation.

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Slide 6: Company and Customer Segmentation

Via Gipfy

Customer segmentation is a division of your customer base into various segments based on their unique characteristics.

For example, the first group includes the traditional customers, those who are influenced by the media.

The second group is people who are fascinated by the latest beauty products. The other section of this is the company segmentation. You have to demonstrate all customer segments which are targeting.

They are also subdivided into cosmetic groups, retail companies, specialized companies, luxury groups, and large conglomerate firms.

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Slide 7: Competitive Landscape of the Company

Number One, Cash Is King; Number Two, Communicate; Number Three, Buy or Bury the Competition. — Jack Welch, American business executive

The competition slide holds the key that determines whether your pitch deck would be a success or another failed attempt to drive investment. The competitive landscape slide provides that the company is self-aware, mindful of what sets them apart from its top three market rivals, aiming for a strategic position within its market.

If you give your presentation audience well-researched data, such as company A — your competitor — treats with 50% efficacy. In comparison, your products ensure 90% efficiency, and your potential investors would be compelled to engage in further talks.

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Slide 8: Company Brand Positioning

Your brand positioning affects all critical aspects of your branding and how your market sees you. The brand positioning statement describes how your product meets the needs of a particular market segment persona.

For example, in this slide, we present brand positioning segments for the target customer, category leader, high-efficacy, luxury products, and deliver results.

The products are best suited for those in search of toxin-free and natural beauty products for target customers. The brand can be a leader in the organic skincare space for women with dry skin.

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Slide 9: Company Venture Capital Financial Highlights

To strengthen your investment prospect, you need to back your pitch deck with data. In this slide, we put forth the company’s financial highlights, covering funding rounds, amount, and money.

VCs are highly selective with their investments, and they prefer a company that has proven its worth to other investors during the various funding rounds. With the VC financing highlight slide, you convince investors your business is ready to grow.

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Slide 10: Beauty Products Customer Testimonials

Via Giphy

Yes, till now, you have persuaded your prospective venture capitalists and angel investors to invest in your brand by demonstrating how big the market size is, your product’s USP, and your brand positioning.

But, to close the deal, you have to show that your products can survive and thrive in today’s thickly competitive beauty industry.

The most powerful way to achieve this is by sharing customer testimonials. To make the testimonials appear impressive and realistic, add the client’s photo.

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Slide 11: Beauty & Personal Care Team Management

The team slide in this pitch deck showcases the management hierarchically. First comes the chairman and CEO of the company, followed by the company’s president, and then all the presidents of different departments such as luxury products and cosmetic products.

Under each department president, the slide introduces your employees to your prospective investors.

Give importance to highlighting that your company has a strong panel of experts possessing a range of skillsets.

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Beauty & Personal Care Brand Pitch by SlideTeam - A Winning Recipe

Whether you’re trying to get investors to fund your beauty startup or pitching a revolutionary product idea, this customizable pitch deck can turn the tides in your favor.

It is a well-structured, colorful template with twenty-eight unique slides featuring beautiful patterns, shapes & image placeholders. The pitch deck is compatible with Google Slides and can seamlessly tweak the color scheme to align with your brand.

Become a member and download investor presentations, only for $49.99. For all your queries, have a chat with one of our research analysts.