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The cola-war has been going on for ages. Both sides have been involving themselves in aggressive marketing campaigns targeting the rival. During one such campaign, one brand decided to sample the drinks from the two brands, feed them to strangers, and record their reactions.
As the campaign was started by one brand, the results reflected that most consumers favored its brand over the drinks of the other. However, the results were later proven to be rigged.
The other side, however, still saw it as an opportunity and started analyzing the stronger and weaker suits of the competitor’s products. After extensive competitive analysis, it launched a new variant, called it DIET, and it became immensely successful.
The monopoly market is an uncommon occurrence these days. With easy access to funds and smoother entries to doing business, the number of brands offering competitive or similar products and services is increasing. Such fierce competition makes survival difficult for businesses, but brands have managed to survive the wild, thanks to competitive analysis.
Competitive analysis allows your business to analyze the strengths and weaknesses of your competitors. This is why, although you may know that you wish to undergo a competitive analysis, you can get stuck on how to proceed.
What can help you is a pre-designed, but well-researched competitive analysis PPT Templates. SlideTeam’s 100% customizable and editable competitive analysis templates offer you just what you seek.
These templates are content-ready and create a draft of analysis tactics and aspects of great relevance to business growth. Additionally, the versatility of the templates works for your business, irrespective of the competitor or the industry.
Let’s explore!
Template 1: Brand Launch Strategy Competitive Analysis PPT Template
This extensive template allows you to undertake market competition analysis of three brands or competitors simultaneously. The tabular structure of the template makes comparison easy by listing the key factors and competitors in the columns. You can analyze the competition with respect to factors like USP (unique selling proposition), value to customers, core competencies, market positioning, and other strengths and weaknesses. Such a competitor analysis strategy will allow you to introduce favorable and beneficial updates to your business to grab a better market cap.
Template 2: Developing Freemium Business Competitive Analysis of Brands
If you wish to undergo a competitive analysis of your business against the competitors, then you can't go wrong with this template. You can compare your business with at most two competitors on multiple grounds including lack of differentiation, pricing mismatch, inadequate onboarding, perceived values, and otherwise. For feasible comparison, the template has been given a tabular interface. You can also highlight the main factors in the table for quick analysis.
Template 3: Brand Competitive Analysis Matrix Evaluation
This brand competitive analysis template allows you to evaluate the strengths and weaknesses of up to four businesses. This template can be of great help to you if you have many close competitors. Compare the businesses according to value proposition, audience, range of authority, and stakeholder relationships. This template is also tabular and hence, offers a feasible comparison.
Template 4: Competitive Brand Analysis on Social Media
If your business’ competitive analysis is targeting the brand performance evaluation on social media, you can use this simple template. You can put your business and its offerings as well as that of three competitors in this template’s table. Depict aspects related to social media platforms, such as network, total followers, follower growth rate, and post frequency. You can analyze this data from the table and figure out the areas in your business that may need upgrading.
Template 5: Social Media Platforms Competitive Branding Analysis PPT
This PPT Template is also social media based. However, the comparison approach is different than the previous one as it allows you to execute a competitive analysis for social media platforms like Facebook, Instagram, Twitter, or otherwise. Compare social media platforms according to the promotional posts, followers, customer growth, and engagement rate of your business and that of your closest competitors with the use of this slide.
Template 6: E-commerce Product Competitive Branding Analysis Matrix PPT
For businesses employed with any e-commerce product, this competitive analysis template helps showcase the goodwill of your brand. Using this template, compare your business with at most three competitors. The comparison or analysis can be done according to price, customer service, warranty offered, market share, and delivery charges. You can add, remove, or modify the factors to this competitor benchmarking study as required. A download allows you to ascertain the shortcomings of your e-commerce business feasibly.
Template 7: Brand Extension Strategies Competitive Analysis PPT Inspiration Summary
Execute a comparative analysis using this smart template as it allows you to list the takeaways of the comparison right in the template. If your business is considering a brand extension, then this template helps you compare strategies. These can be tallied, based on estimated implementation costs, marketing programs prevailing in the market, and the total effect of each strategy on brand equity.
Template 8: Competitive Brand Positioning Framework & Analysis PPT Template
This effective and well-researched template helps you undergo a market positioning analysis. To ascertain the competitive positioning, it depicts five products in the table. The grounds of comparison may include target customers, key benefits to the business, the pricing structure of each product, and the value proposition it brings. Once the analysis is complete, the brand can decide which product to employ with the business and which to ignore.
Template 9: Brand Perceptual Mapping Matrix for Competitive Analysis
This grid-based competitive analysis template makes it easy for users to understand the results of the analysis with a single glance. The four vertices of the grid comprise four major factors for comparison, viz. high quality, high price, low cost, and low quality. You can place brands on each plane and position them according to their product price and quality. You can also list the takeaways for feasible analysis. This template is perfect for analysis if your business has multiple competitors.
Template 10: Social Media Competitive Analysis of Fashion Brands PPT Template
Understand the social media presence of your fashion business as compared to that of five other competitors with the use of the slide. The main grounds of comparison that you can use are Total page Likes, Likes from Last Week, Posts from this Week, and Engagement of the Current Week. You can showcase this data in the tabular cells for easy comparison of the facts.
Gain the Competitive Edge Now!
The tactics of competitive analysis have proved to be beneficial for multiple brands. These tactics can allow your business to gain a competitive advantage over its rivals by understanding their major strengths and weaknesses and analyzing/mending for your greater good. However, such positive changes can only be brought if the analysis is done correctly using a definite structure. Using a derivative and ready-to-use competitive analysis template can help you generate this draft accurately. The ones offered above cover a broad spectrum of analysis requirements for businesses.
PS Competitive analysis paired with competitive research can help you get extensively into comparison and analysis. Access the competitive research templates offered here to make a difference.
