5 Digital Marketing Lessons To Scale Your Brand in 2021

Digital marketing has been the most reliable approach that helps organizations gain momentum. The multiple digital techniques enhance the visibility of any business website and its customer base. However, the wrath of the COVID-19 pandemic has disrupted the entire marketing spectrum. Before anyone could fathom, the graph of almost half the brands came crashing down. According to Forbes, major retail brands had to shut their stores due to the crisis. The production stopped and customer engagement was reduced, which, as a result, jammed the profitability of online brands.

Years from now, 2020 will be recalled as the year that brought about some back-breaking digital marketing shifts. Organizations will remember how the pandemic crisis crushed their economy and crippled their pre-planned online marketing tactics to reach out to the customers. But that doesn’t mean brands have given up. They have drawn their own silver lining. Businesses have already adapted to the ‘new normal’ and started re-strategizing to bring back their brands in the market.

For most companies, ‘customers buying products online’ is a clarion call that helps them flourish. And as the unprecedented year is about to end, it is time to rethink brand continuity and recognition. So to ensure that your brand ushers into 2021 with a ‘crisis-proof’ strategy, take a look at our 5 digital marketing lessons that will make you the master of customer engagement. Here we go!

Leverage Technology!

Launch new products and use combinations of digital marketing tools to engage your customers on multiple social media platforms. By doing so, you can communicate with your customers about your newly-launched products and their specifications. Leveraging the technology will position your brand in various marketing channels.

Modernize That Content!

Throughout the spread of novel coronavirus, customers have been more cautious about buying any product from a particular brand. So make sure you include safety measures in the product content and descriptions. It will let the consumer know that your company is taking care of their safety and well-being. Convey your brand content clearly and satisfy your customer’s safety needs!

Influencers Are The New Future!

In a world full of millennials and Gen Z, influencers play a pivotal role. So to amp up your brand, choose a social media celebrity or an influential face that is famous among your customer base. This sort of influencer marketing will leverage your brand in 2021.

Video-Based Content Can Do Wonders!

Anything that is strongly visualized has more weightage. Amid the digital trends, people show interest towards video-based content or information that reaches them in an engaging way. But for marketers, it is important to use this lesson carefully. Avoid creating long videos that bore your audience. Instead, make it short, knowledgeable, and interactive.

Respond To Customer Inconvenience!

Lately, customers have started focusing more on how brands look into their concerns and problems related to the product. Most often, customer care helplines fail to address the user's queries properly and end up dissatisfying them. So being a digital marketer, you need to build a connection with the customer through your social media handles where you answer their doubts. This lesson will help you manage your brand image and, thus, jack up your consumer base.

Before you embark on the journey of digital marketing excellence in 2021, make sure you share these five lessons with your bosses and colleagues by utilizing our templates. Scroll below and pick any of our well-crafted slides to present your plan for lucrative customer engagement in the new year.

Digital Marketing Templates To Download And Use

Template 1

This slide will help you showcase the strategies that boost your brand in different online marketing channels. Create a fool-proof action plan that increases the customer engagement on your social media platforms.

Download Social Media Marketing Strategy For Business PowerPoint Presentation Slide

Template 2

Utilize this visually-appealing template and explain to the viewers how to promote your business online. With this deck, you can portray the plans that nurture your website analytics into something extraordinary. Use different icons and images present in the template to make your content more noticeable.

Download Digital Marketing Medium PowerPoint Presentation Slides

Template 3

Deploy this template and talk about the pros of implementing online marketing channels into a business. You can share with the audience how these channels can bring profit to your brand and build customer loyalty.

Download Digital Marketing Channels PowerPoint Presentation Slides

Template 4

Introduce new digital marketing models to the viewers by incorporating our ready-to-use template. The deck comprises a total of 39 slides that state the information about various digital marketing models. This template is fully editable, so you can modify the layout and tweak the content as per your convenience.

Download Introduction To Digital Marketing Models Complete Deck

Template 5

Take advantage of this template to keep a record of your conversion rates and performance variance. Also, with the aid of this deck, you can create a full-fledged report on your brand revenue and share it with your bosses. Download this attractive template and start personalizing it right away!

Download Digital Marketing Report PowerPoint Presentation Slides

Template 6

Apply our professionally-designed digital marketing ppt template to your presentation and give viewers clarity on your topic. The template comes with advanced features and highlights that make your content look more engaging and interesting than ever. In this, you can demonstrate some digital marketing techniques that increase your brand’s visibility in the market.

Download Digital Marketing Techniques PowerPoint Presentation Slides Go To Market

Template 7

This is a deck that comprises a total of 63 slides. The information stored in this template mentions the numerous digital marketing tactics that help increase your brand ranking easily. The deck is completely customizable, so you can add or delete the content that suits your needs best.

Download Digital Marketing Strategy Implementation And Practice PowerPoint Presentation Slides

Template 8

Grab our creatively-designed template and provide brief information to your employees on the digital tactics that help grow their brand in 2021. The colors, fonts, and content present in this deck are so apt that it holds the audience’s attention at once. The deck comes with enough space for you to display your brand's logo.

Download Digital Media Planning Briefing And Planning Process PowerPoint Presentations Slides

Template 9

Utilize this template to curate your digital marketing plans and implement them to interact with your audience. In this, you can portray the innovative ways that enhance customer experience and improve your brand performance in the marketplace.

Download Internet Marketing Strategy Development Process PowerPoint Presentation Slides

Template 10

Take the assistance of this template to create an outstanding presentation on digital marketing techniques that boost your brand sales in 2021. With this deck, you can talk about topics like SEO opportunities, search engine rankings, web traffic insights, etc. Download this template and build a successful online business.

Download Social Media Focused Online Marketing PowerPoint Presentation With Slides

Needless to say that the coming years will split into two noteworthy periods - the life of the digital revolution before and after the COVID-19 effect. The disruption has certainly paused the pace of the digital marketing world for a while but has not completely stopped it. So employ all the lessons and templates mentioned in this blog and be a game-changer in 2021!

For more on marketing on social media like a pro, check out our ultimate guide.