category-banner

Product marketing powerpoint presentation slides

You must be logged in to download this presentation.

Favourites
Loading...

PowerPoint presentation slides

These PPT slides are 100% editable. 36 content-ready visuals are provided. Instant download option available on website. Suitable for standard as well as widescreen monitors. Compatible with Google Slides. Cab be used by Businessmen, organizations, marketers. This is a one stage process. The stages in this process are Product Marketing, Product Diversification, Product Development.

Rating:
93% of 100
Rate this Product:
93% of 100

Content of this Powerpoint Presentation


Slide 1: This slide introduces Product Marketing. State Your Logo and get started.
Slide 2: This slide presents Content with these following points- Brand Positioning - Introduction, Positioning Strategy, Establish Brand Positioning, Brand Positioning Framework, Brand Positioning Model, Brand Positioning Statement, Brand Positioning Worksheet, Brand Positioning Chart, Brand Communication, Brand Repositioning.
Slide 3: This slide showcases Brand Positioning with these four main points- Brand Personality, Symbols, Facts, Brand Positioning, You Can Decide On The Basis Of Below Mentioned Parameters How You Want To Position The Brand In The Minds Of The Target Audience
Slide 4: This slide presents Positioning Strategy further shows BRAND are- Clear Positioning, Key Message, Touch Points.
Slide 5: This slide shows Establish Brand Positioning (Option 1 of 2). Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
Slide 6: This slide showcases Establish Brand Positioning (Option 2 of 2) with these parameters- Target Customers, Key Benefits, Price, Value Proposition, Company & Product, Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
Slide 7: This slide presents Brand Positioning Framework which further shows Risky What Competition has to give, What Customers Want, What You have to offer, Ideal Positioning, Don’t even think about this, Competitor positioning.
Slide 8: This slide showcases Brand Positioning Model. You can add the information as per your requirement.
Slide 9: This slide presents Create a Brand Positioning Statement with these four points- Target Customer, Market Definition, Brand Promise, Reasons to Believe.
Slide 10: This slide shows Brand Positioning Worksheet. You can add the data and use it.
Slide 11: This slide presents Brand Positioning Chart. Add the information and use it accordingly.
Slide 12: This slide showcases Brand Communication with these few categories- Quality, Accessible, Variety, Authenticity, Convenient, Personal Service, Moderate Prices, Durability, Customer Value, Latest Technology, Affordable, Easily Available, Choose the attributes you want the brand to communicate to the target audience
Slide 13: This slide presents Brand Repositioning (Option 1 of 2) with these few types we have listed- Segment Oriented, Celebrity Oriented, Symbolism Oriented, Up-market Technology, Niche-oriented, Change Of Image Oriented, Value Oriented, You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide.
Slide 14: This slide shows Brand Repositioning (Option 2 of 2) which further shows Niche-Oriented, Value Oriented, Change of Image Oriented, Segment Oriented, Symbolism Oriented, Up-market Technology, Celebrity Oriented, You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
Slide 15: This slide shows Product Marketing Icon Slide. You can use as per your requirement.
Slide 16: This slide is a Coffee Break image for a halt.
Slide 17: This slide forwards to Charts & Graphs.
Slide 18: This slide presents a coloumn Chart graph/chart. Compare Product 01, Product 02 and use as per required.
Slide 19: This slide shows a Area Chart for two product comparison.
Slide 20: This slide shows a Line Chart for two product comparison.
Slide 21: This slide presents a Radar Chart graph/chart. Compare Product 01, Product 02 and use as per required.
Slide 22: This slide displays a Stock Chart with volume as parameter in terms of high and low, open and close.
Slide 23: This slide is titled Additional slides.
Slide 24: This is a Target slide with the following subheadings- Current Situation, Competitive Analysis, Target Segments, Vision, Positioning.
Slide 25: This slide helps depict Our Team with text boxes.
Slide 26: This slide helps show- About Our Company. The sub headings include- Creative Design, Customer Care, Expand Company
Slide 27: This slide shows Our Goals for your company
Slide 28: This slide shows Comparison of Positive Factors v/s Negative Factors with thumbsup and thumb down imagery.
Slide 29: This slide shows Comparison of Positive Factors v/s Negative Factors with thumbsup and thumb down imagery.
Slide 30: This is a Dashboard slide to show- Strategic System, Success, Goal Process, Sales Review, Communication Study.
Slide 31: This slide showcases a Puzzle with imagery.
Slide 32: This slide shows Target image with text boxes.
Slide 33: This is a Circular image slide to show information, specifications etc.
Slide 34: This is a Venn diagram image slide to show information, specifications etc.
Slide 35: This is a Timelines slide to show- Plan, Budget, Schedule, Review.
Slide 36: This is a Thank You slide for acknowledgement.

FAQs

The purpose of the Product Marketing presentation is to introduce and explain the concept of product marketing, and provide various tools and strategies for brand positioning, communication and repositioning.

The key elements of brand positioning according to the presentation are: brand personality, symbols, facts, clear positioning, key message, touch points, and the brand positioning statement.

According to the presentation, you can establish brand positioning by evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements. These parameters include target customers, key benefits, price, value proposition, company & product.

A brand positioning statement is a brief statement that communicates the unique value proposition and promise of a brand to its target customers. It typically includes the target customer, market definition, brand promise, and reasons to believe.

The presentation mentions various types of brand repositioning strategies, including segment-oriented, celebrity-oriented, symbolism-oriented, up-market technology, niche-oriented, change of image oriented, and value-oriented.

Ratings and Reviews

93% of 100
Write a review
Most Relevant Reviews

3 Item(s)

per page:
  1. 80%

    by Dewitt Soto

    Very well designed and informative templates.
  2. 100%

    by Chester Kim

    Great designs, really helpful.
  3. 100%

    by Amm

    Awesome ppt

3 Item(s)

per page: