Branding Design Process Powerpoint Presentation Slides

Slide 1: This slide introduces Branding Design Process.State Your Company Name and begin.
Slide 2: This slide shows our Agenda with these important points we discuss- Business Focus, Need for New Product, Competitive Landscape, Strategic Positioning, Brand Development, Brand Positioning, Brand Communication, Budgeting, Value addition due to Branding, Promotional Strategies, Brand Performance Tracking.
Slide 3: This slide presents Business Focus- High Value, Low Value, Low Trust, High Trust, Define the focus of your business in this slide.
Slide 4: This slide showcases Brand Product/Service. You can add your services and products.
Slide 5: This slide shows Need for New Product - (Option 1 of 2) with these important stages- Growth and Development, Diversification of Risk, To meet seasonal fluctuations in demand, Increasing competition, Dynamic Market Conditions, Continuous Technological Development, Some general needs for new products have been listed here, you can tailor it as per your need.
Slide 6: This slide presents Need for New Product - (Option 2 of 2) Growth and Development, Diversification of Risk, To meet seasonal fluctuations in demand Increasing competition, Dynamic Market Conditions, Continuous Technological Development, Some general needs for new products have been listed here, you can tailor it as per your need.
Slide 7: This slide shows Competitive Analysis with these points- Strategy: Emphasizing The Strengths, Emphasize strengths, Highlight benefits for customers, Strategy: Downgrade/ Devalue, Evaluate weaknesses as irrelevant, Devalue importance for customer benefits, Compensate weaknesses with strengths, Competitors, Strategy: Downgrade/ Devalue, Evaluate weaknesses as irrelevant, Devalue importance for customer benefits, Compensate weaknesses with strengths, Strategy: Emphasizing Weaknesses, Overemphasize weakness, Emphasize a disadvantage of competitors in the market, Highlight negative impact on customer benefits, Strengths, Weaknesses, Compare your strengths & weaknesses with that of others.
Slide 8: This slide shows Comparison - Based On Criteria. Compare your competitors based on relevant criteria
Slide 9: This slide presents Market Competitiveness (1 of 2). We have listed some of the key factors to compare your market competency, you can alter them as per the need
Slide 10: This slide showcases Market Competitiveness (2 of 2). We have listed some of the key factors to compare your market competency, you can alter them as per the need
Slide 11: This slide presents Strategic Positioning with these categories you can consider- Differentiation, Write your strategy based on product differentiation, Comprehensive Cost Leadership, Write your strategy based on cost leadership analysis, Focus on priorities, Mention your key focus areas, Superior Quality, Moderate Prices, Customer Value, Strategic Target, On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market
Slide 12: This slide presents Brand Mission Statement. Mention the Brand mission in this slide indicating the Brand’s purpose
Slide 13: This slide showcases Brand Vision with these several factors for Brand Vision. Is Encapsulated With Three Main Components- Values, Desired Future Environment, Brand Purpose, Mention the Brand vision in this slide indicating the Brand’s future pathway
Slide 14: This slide is about Brand Architecture which Masterbrand. Organize the variety of brands available in your organization in an appropriate structure
Slide 15: This slide presents Brand Elements with these following six points- Name, Slogan, Logo, Tone, Character, Packaging, We have listed down the relevant elements of a Brand, you can customize it basis your requirements
Slide 16: This slide presents Brand Strategy with these four framework Research, Strategy, Design, Touch points, Assets, It is a framework indicating all the key aspects considered while making a brand strategy
Slide 17: This slide showcases Brand Execution Roadmap.This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements
Slide 18: This slide presents Develop Your Name, Logo And Tagline with these six stages- Choose a Brand Name, Choose a Color for the Brand, Design a Professional Logo, Consider a Slogan, Decide On a Timeline for Logo Refresh. We have listed the common steps which a company generally follows to create a logo and tagline
Slide 19: This slide shows Logo Designing Sources which further includes- Self Employed, Friends/Relative, Others, Online Design firm, Local Design, Logo designing sources have been listed. You can choose sources based on company’s requirement
Slide 20: This slide showcases Brand Identity which can be shown with these criteria- Integrity, Promise, Personality, Evolution, We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
Slide 21: This slide presents Brand Identity with these are as follows- Form Brand Integrity Management Program, Program Charter, Team Assignments, Budgeting, Policies, Programs, Prioritized Project Development, We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
Slide 22: This slide presents Brand Evolution Extension of the existing brand and years allocates t Extension Brand Promotion, Product Refinement, Product launch, Product Development, Formula of the product, We have listed below the evolution steps of a brand. You can refine them bases the requirements
Slide 23: This slide showcases Brand Personality SINCERITY, EXCITEMENT, COMPETENCE, RUGGEDNESS, SOPHISTICATION, We have listed the key attributes of a brand’s personality, you can use them as per your requirements
Slide 24: This slide presents Brand Promise with these four categories of promise- Core Brand Promise, Emotional Promise, Functional Promise, Global Promise, Social Promise.
Slide 25: This slide presents Brand Building with five stages- Brand Assessment, Brand Promise, Brand Blueprint, Brand Culturalization, Brand Advantage, Leverage the Brand, We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same
Slide 26: This slide shows Brand Building Tactics. We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements
Slide 27: This slide presents Brand Packaging with these five types- Strategy Policies And Strategic, Family Packaging, Ecological Packaging, Re-Use Packaging, Multiple Packaging, Below are some of the ways of doing packaging, you can use any of them to Brand your product
Slide 28: This slide presents Brand Distribution. List down the regions where your target audience is based
Slide 29: This slide showcases Brand Extension with further includes- Horizontal B.E, Vertical B.E, Franchise extension, Line extension, Upward extension, Downward extension.
Slide 30: This slide showcases Brand Equity with these five steps- Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty, Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
Slide 31: This slide presents Brand Value with four steps- Brand Association Perceived Quality Brand Awareness Brand Loyalty Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
Slide 32: This slide showcases Brand Awareness with these five points- Awareness Pyramid, Dominant, Top of Mind, Unaided Awareness, Aided Awareness, Unaware of the Brand, Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
Slide 33: This slide presents Brand Quality with these three parameters- Reason To Buy, Premium Price, Differentiation/Positioning Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
Slide 34: This slide shows Brand Association which further showing Associations Basis for Extensions, Create Positive Attitudes/Feelings, Reason - to - Buy, Differentiate/Position, Help Process/Retrieve Information, We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter
Slide 35: This slide presents Brand Loyalty. Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base.
Slide 36: This slide showcases Brand Loyalty with theses five steps- Committed, Fence Sitters Considers it a friend, Passively Loyal With switching coasts, Satisfied / Habitual Buyer no reason to changes, Switchers / Price Sensitive No Brand Loyalty, Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
Slide 37: This slide presents Establish Brand Positioning. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
Slide 38: This slide presents Brand Positioning with these four factors from which you can analyse- What The Product Does For Me, How I Would Describe The Product, How The Brand Makes Me Look, How The Brand Makes Me Feel, You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
Slide 39: This slide showcases Brand Position. Add your deails and use it as per your business.
Slide 40: This slide shows Segment Oriented with these seven points- Celebrity Oriented, Symbolism Oriented, Up-market Technology, Niche-Oriented, Change of Image Oriented, Value Oriented, Brand Repositioning - (Option 1 of 2), You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
Slide 41: This slide displays Brand Repositioning - (Option 2 of 2) with these listed categories- Up-market Technology, Symbolism Oriented, Celebrity Oriented, Segment Oriented, Niche-Oriented, Value Oriented, Change of Image Oriented, You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide.
Slide 42: This slide presents Brand Communication with these twelve attributes- Affordable, Easily Available, Variety, Moderate Prices, Personal Service, Convenient, Latest Technology, Customer Value, Authenticity, Durability, Quality, Accessible, Choose the attributes you want the brand to communicate to the target audience
Slide 43: This slide presents Brand Budgeting. We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on company’s requirement
Slide 44: This slide shows Value Addition Due To Branding. Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
Slide 45: This slide presents Value Addition Due To Branding. Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding.
Slide 46: This slide showcases Promotion Internal with these ten listed points- Coupons, Bulletin Boards, Telephone Hotlines Or News Lines, Free Samples, Displays And Exhibits, Teleconferences, Direct Emails, Internal Television, Booklets, Pamphlets, Brochures, Custom Branded Apparel, Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements
Slide 47: This slide presents Promotion - External. Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements
Slide 48: This slide shows Brand Performance Dashboard which further shows- Competitive Edge, Enhanced Sales, Customer Recognition, Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements
Slide 49: This slide shows Brand Tracking - Product Awareness with these four points- Ad Awareness, Brand Awareness, Preference, Latest Purchase, Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 50: This slide presents Brand Tracking – Brand Experience & Usage with these six stages- Brands Purchased, Total Spending, Brand Change Likelihood, Purchase Frequency & Amount, Future Purchase Intent, Customer Satisfaction & Loyalty, Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 51: This slide presents Brand Tracking Info Graphics. Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 52: This slide shows Brand Tracking – Top Of Mind & In Mind Brand.Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 53: This slide presents Branding Design Process Icon Slide.
Slide 54: This slide shows Branding Design Process Icon Slide.
Slide 55: This slide shows Coffee Break image.
Slide 56: This slide displays the title Charts & Graphs.
Slide 57: This slide shows a Stacked Line With Markers in terms of percentage and years for comparison of Product 01, Product 02, Product 03 etc.
Slide 58: This slide presents Clustered Bar with the comparison of the three product.
Slide 59: This slide displays a Stock Chart with volume as parameter in terms of high and low, open and close
Slide 60: This slide shows a Stacked Line graph in terms of percentage and years for comparison of Product 01, Product 02, Product 03 etc.
Slide 61: This slide presents Open-High-Low-Close-Chart. You can add the information.
Slide 62: This slide is titled Additional slides.
Slide 63: This slide contains vision, goal, Mission with text boxes.
Slide 64: This slide helps depict Our Team with text boxes.
Slide 65: This slide helps show- About Our Company. The sub headings include- Creative Design, Customer Care, Expand Company
Slide 66: This slide shows Our Goals for your company.
Slide 67: This slide shows Comparison of Positive Factors v/s Negative Factors with thumbsup and thumb down imagery.
Slide 68: This slide is titled as Financials. Show finance related stuff here.
Slide 69: This is a Quotes slide to convey message, beliefs etc.
Slide 70: This slide shows Target image with text boxes.
Slide 71: This is a Puzzle slide with the following subheadings- PPC Advertising, Media Marketing, Print Marketing, E-mail Campaigns.
Slide 72: This is a Venn diagram image slide to show information, specifications etc.
Slide 73: This slide shows a Mind map for representing entities.
Slide 74: This slide displays a Bulb or idea image.
Slide 75: This is a Thank You image slide with Address, Email and Contact number.