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This PPT presentation incorporates 65 slides. Users can easily customize presentation designs as all of these are 100 % editable in PowerPoint. This presentation is compatible with Google Slides. All PPT slides can be seen in both standard and widescreen formats. Instant download.The stages in this process are market opportunity, product management, brand management, process management.

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Content of this Powerpoint Presentation

Slide 1: This slide introduces New Product Development Process. State Your Company Name and begin.
Slide 2: This is an Agenda slide. Present your agendas here.
Slide 3: This slide presents Product Development Process with- Idea Screening: Is The Product Idea Compatible With Company Objectives, Strategies, And Resources? Concept And Development And Testing: Can We Find A Good Concept Consumers Say They Would Try? Marketing Strategy Development: Can We Find A Cost- Effective, Affordable Marketing Strategy? Business Analysis: Will This Product Meet Our Profit Goal? Product Development: Have We Got A Technically And Commercially Sound Product? Market Testing: Have Product Sales Met Expectations? Commercialization: Are Product Sales Meeting Expectations? Idea Generation: Is The Idea Worth Considering?
Slide 4: This slide is titled Idea Generation for moving forward. You may change the content as per need.
Slide 5: This slide showcases Gather Ideas For New Product with a creative bulb imagery.
Slide 6: This slide showcases Sources For Idea Generation with the following subheadings- Top Management, Customer, Scientific Research, Competitors, Miscellaneous Sources, Dealers And Representatives.
Slide 7: This slide presents SWOT ANALYSIS.
Slide 8: This slide presents Market Trends in graph form.
Slide 9: This slide presents Market Trends in creative donut chart form.
Slide 10: This slide presents Consumer Trends in graph form.
Slide 11: This slide shows Consumer Trends in pie chart form.
Slide 12: This slide shows Research And Development Process with the following points- Generate The Ideas, Refine The Ideas, Basic Research, Applied Research, Development, Innovation, Scaling Up.
Slide 13: This slide presents Opportunity Analysis with the following subheadings- CUSTOMERS: Value, Satisfaction. COMPETITORS: Opportunities and Threats, Current and Prospective at Different Levels. COMPANY: Strengths and Weaknesses, Objectives , Resources, and Skills. COLLABORATORS: Upstream and Downstream, Shared Interests. CONTEXT: Political/Legal, economic, Social, Technical, Look for Trends Presenting Opportunities.
Slide 14: This slide showcases Opportunity Analysis Template with PESTLE analysis.
Slide 15: This slide is titled Idea Screening. You may change the content as per need.
Slide 16: This slide showcases Idea Screening Funnel with- Innovation Pipeline, Screen / Recommend, Opportunity, Strategic, Feasibility, Financial effect.
Slide 17: This slide showcases Idea Screening Level benefit table.
Slide 18: This slide showcases Idea Screening Level Pros and Cons table.
Slide 19: This slide showcases Idea Screening Level with- Market Size & Growth Forecasts, Total Available Market (Tam), Target Market, Your Market Share, Serviceable Available Market (Sam).
Slide 20: This slide showcases Idea Screening Level with- Competitive Pressure For Product Idea consisting of- Potential New Entrants, Buyers, Potential Substitutes, Suppliers, Competitive Pressures, Bargaining power of buyers, Consider; Concentration, Switching Casts, Competition, Risk/Potential Of Vertical Integration, Threat of substitutes, Consider: Price, Performance Of Substitute, Customers Brand Loyalty, Market Perception Of Substitute, Bargaining power of suppliers, Consider: Concentration, Supplier Switching Costs, Risk/Potential Of Vertical Integration, Threat of entry, Consider: Scale, Experience, Distribution, Required In Investment, Legislation/Regulation.
Slide 21: This slide showcases Idea Screening Level with- Industry Sales & Market Trends.
Slide 22: This slide showcases Idea Screening Level with- Assessing New Product Feasibility
Slide 23: This slide showcases Idea Screening Level with-Will The Product Be Profitable
Slide 24: This slide presents Idea Screening Tool with- Weighted Index Method
Slide 25: This slide presents Idea Screening Tool with- Dot Sticking Voting
Slide 26: This slide presents Idea Screening Tool with- Delphi Method consisting of- Selecting A Facilitator, Recognizing Experts, 1st Round Questionnaire, Explaining The Issues, Taking Action, 2nd Round Questionnaire, 3rd Round Questionnaire, Results Analysis Discussion, Application Of The Delphi Method.
Slide 27: This slide presents Idea Screening Tool with- PMI Analysis
Slide 28: This slide displays Idea Screening Tool with- SWOT Analysis
Slide 29: This slideis titled STEP 3 Concept Testing. You may change the slide content as per need.
Slide 30: This slide shows TESTING TOOL (Focus Group Discussion).
Slide 31: This slide shows TESTING TOOL (In Depth Interview).
Slide 32: This slide shows TESTING TOOL (Intercept Interview).
Slide 33: This slide shows TESTING TOOL (Self Administered Questionnaire).
Slide 34: This slide shows TESTING TOOL (Conjoint Analysis).
Slide 35: This slide shows TESTING TOOL (Choice Modeling).
Slide 36: This slide presents a Product Positioning Map matrix.
Slide 37: This slide presents a Brand Positioning Map matrix.
Slide 38: This slide is titled STEP 4 Marketing Strategy Development. You may change the slide content as per need.
Slide 39: This slide showcases Market Strategy Process with the following points- Understand Customer, Define Marketing Mix, Determine Market Position, Marketing Budget, Analyses Market, Execution Plan.
Slide 40: This slide presents Understanding The Customer showcasing- Marketing Segmentation, Geographic, Demographics, Psychographic, Behavioral.
Slide 41: This slide showcases Analyse Market in graph form with world map image.
Slide 42: This slide showcases Analyse Competition in tabular form.
Slide 43: This slide presents Marketing Mix with- 4 Ps Of Marketing Product: Variety, Quality, Design, features. Price: List price, Discounts, Allowances, Credit items. Promotion: Advertising, Sales Promotion, Public Relations, Direct Marketing. Place: Channels, Coverage, Locations, Transport.
Slide 44: This slide presents Marketing Mix 7Ps of Mrketing with- Place: Retail, Wholesales, Mail Order, Internet. Price: Strategic, Skimming, Penetration, Cost-plus, Production: Design, Technology, Value, Branding, Physical Environment: Smart, Run-down, Interface, Comfort. Process: Especially Relevant To Service Industries, How Are Services Consumed? People: Employees, Management, Culture, Customer Service. People: Employees, Management, Culture, Customer Service.
Slide 45: This slide presents Marketing Budget with- Email, Search Engine Marketing Organic And Pay Per Click, Online Advertising Banners, Webcasts, Web Development Costs, Online Video, Telemarketing, Collateral, Public Relation, Trade Shows, Direct Mail, Advertising Print, Social Media.
Slide 46: This slide is titled STEP 5 Business Analysis. You may change the slide content as per need.
Slide 47: This slide presents a Sales Projection graph.
Slide 48: This slide presents a Cost Projection pie chart with- Marketing Cost, Labour Cost, Machinery Cost, Development Costs, Resources Cost.
Slide 49: This slide presents a Profit Projection graph.
Slide 50: This slide presents a Break Even Anlaysis graph.
Slide 51: This slide is titled STEP 6 Product Development. You may change the slide content as per need.
Slide 52: This slide presents Prototype Development table.
Slide 53: This slide showcases Finalize Quality Management System with- Monitoring & Measuring, Continual Improvement, QMS, Key Business Processes, Quality Manual, Purchasing & Supplier Management, Documentation, Control, Internal Audit/Self-assessment, Training & Development Communications, Customer Needs (Input), Customer Satisfaction (Output).
Slide 54: This slide presents Operation Plan table.
Slide 55: This slide presents Logistics Planning showcasing- Vendor, Warehouse, Retailer, Receiving Stores, Operation, Finished Goods Stores, Market, Distribution, Operation, Procurement.
Slide 56: This slide displays Strategic Logistics Planning Process showing- Monitoring And Marketing, Move To Business Process, Feedback, Getting Started, Prediminary Planning, Strategizing, Strategic Plan Document, Authoring, Communication With Stake Holders And Executives.
Slide 57: This slide presnets a Contingency Plan. You may change the slide content as per need.
Slide 58: This slide is titled STEP 7 Market Testing. You may change the slide content as per need.
Slide 59: This slide shows WHEN TO MARKET TEST in graph form showcasing- Stages Of The Product Development Cycle, Cost And Time Saving, Scope Of Learning And Acccuracy.
Slide 60: This slide displays Types Of Market Test with- Standard Test Market: All out Marketing Camping, Small Geo Coverage. Controlled Test Market: Agree With Specific Outlets To Carry New Product. Simulates Test Market: Negotiate An Agreement, Try On Small Sample Size Of Consumers In A Simulated Environment Or Test Group.
Slide 61: This slide showcases Types Of Market Test hierarchy consisting of- Sales Wave Research, Simulated Test Marketing, Controlled Test Marketing,, Test Markets, Market Testing, Business Goods, Consumer Goods.
Slide 62: This slide is titled STEP 8 Commercialization. You may change the slide content as per need.
Slide 63: This slide presents Commercialization Of Product in matrix box form showcasing- When? Where? To Whom? How?
Slide 64: This slide presents Initiate Product Lifecycle graph consisting of- Time, Mature, Growth, Entry, Revenue.
Slide 65: This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.