15 Best Competitive Intelligence Templates To Drive Strategic Decisions

From tech-savvy social media presence to avant-garde campaigns and marketing strategies, some organizations are always one step ahead (or may seem to be).

How do they do it? What is their secret? What competitive forces do these organizations unleash to conquer the world - and are they immutable? Something that every other organization aspires to become but hardly surpasses.

The answer to all these tormenting questions lies in competitive intelligence, sometimes referred to as corporate intelligence or CI. Leveraging CI can be a game-changer for any organization with a lost opportunity, both tactical and strategic!

In this post, you will explore the what, why, who, and where of CI. We will also explore a few templates to guide your CI efforts through which unique methodological profiling, strategic capabilities, and competencies can be unlocked.

Let’s dive in!

What is competitive intelligence?

In its purest form, competitive intelligence, or CI, is the output of an organization’s evaluation around its target audience, market, competitors, and competing products and services. It refers to the research work done to accumulate, evaluate, and interpret data around certain business benchmarks to make informed decisions and improve core strategies. Thus, it helps in bringing exhaustive market research analysis into a competitive landscape - to spur more competent and smarter policies!

Benefits

Every for-profit and not-for-profit organization wants a unique set of competitive advantages, which is where CI research comes in. So businesses leveraging CI and market insight analysis are set to enjoy the following benefits:

Unearth quality information

CI creates unique sets of information towards heightened competitive activities. It helps in gleaning competitive insights from the most relevant sources. This allows companies to get a clearer picture of the industry competitors and why they are lagging behind.

Predict incidents and their impact

In-depth CI conduct can change the organization's fate as future activities can be optimized more efficiently. This will provide a competitive advantage to the organization.

Better and improved product and speed-to-market

Speed-to-market is the time taken to see the product move from its initiation to sales. Although the speed-to-market will vary as per the industry and its dynamics, CI research will help in improving it without sacrificing quality.

Better decision-making and ROI

Data-backed information helps in decluttering business activities and re-prioritizing efforts; serving as an ideal formula for improved decision-making abilities.

Numerous industries use CI to glean creative insights and inform various improvements in technology, market policies, and more. So, with the questions of why, what, for whom aside, let us explore some competitive intelligence templates designed as per industry norms and trends.

Template 1

Every organization needs to formulate better schemes to match the changing industry trends. This complete deck is one of the essential tools that you can use to gain powerful insights into competitive intelligence, its components, how to structure it, and other facets. All the 52 slides added in this template cover important attributes of the topic, thus serving as an informative resource.

Download Competitive Intelligence Analysis And Strategy PowerPoint Presentation

Template 2

This is a great template and a comprehensive solution to all the problems related to competitive intelligence. It provides a synopsis of the topic and so you can use it to share the information with a large audience. Crafted by experts, this PPT template uses high-quality graphics and is fully editable in PowerPoint and Google Slides.

Download Competitive Intelligence Module PowerPoint Presentation

Template 3

This is another creative bundle that you can use to judge the strength and weaknesses of your biggest competitors and deploy that information to your advantage. The biggest feature of this template is that it is a comprehensive set with 55 fully editable slides, all easily shareable across various channels.

Competitive Analysis PowerPoint Presentation Slides

Template 4

Boost intramural growth of your business by conducting a thorough analysis of your competitors, marketplace, and other attributes. This template is designed to help you follow a comprehensive approach to demystifying quality information. It also serves as a visual interpreter comprising 55 slides, all to help your business become bigger and better.

Download Competitive Intelligence Analysis Techniques PowerPoint Presentation

Template 5

These are thoroughly researched competitive intelligence templates that you can use to provide invaluable insights to your viewers. You can also share the information presented in these slides with internal members to make better growth and profitable decisions. This comes in a set of 28 slides that you can edit, personalize, and moderate as per your liking.

Download Competitor Analysis Templates

Template 6

This is a mini-guide to help you gain insights into competitive intelligence and how to use it to your advantage. It is a great deck to identify and deliver unique products that provide you a competitive edge. Competitor positioning, internal and external portfolio, and competitor analysis are some of the major facets of this complete deck. Therefore, grab it now and start personalizing it!

Download Competitor Landscape Framework PowerPoint Presentation

Template 7

Qualify as a global leader in the marketplace by making use of this competitive intelligence complete deck. These competitive intelligence templates come in a set of 55 slides, dispensing information on topics like competitor positioning, competitor ranking, competitor analysis, and many more. Also, this template allows innumerable changes. So take advantage of this professionally designed layout.

Download Competitive Landscape Model PowerPoint Presentation

Template 8

This is a conventionally designed competitive intelligence template that you can use to share invaluable insights into the topic. It deploys a stunning color scheme and graphics that are responsive to any external changes and alterations.

Download Competitive Landscape Module PowerPoint Presentation

Template 9

Conducting a thorough competitor analysis is the key to make your brand bigger and better. This template is one such resource that you can use to amalgamate all the results of competitor analysis and draw advantageous conclusions from it. It also comes in a customizable format, so any industry fanatic can download it to satisfy their presentation needs.

Download Competitive Differentiators PowerPoint Presentation

Template 10

This is an ideal and comprehensive bundle for organizations that want to strategically position themselves in the marketplace and emerge as global leaders. It uses high-quality content that is well-researched and structured in a professional way to dispense quality information. This is also a shareable PPT, so download it now to outdo your competitors.

Download Competitive Differentiation PowerPoint Presentation

Template 11

Brand marketers, marketing executives, and organization heads can deploy this template to gain powerful insights into their competitors. This PowerPoint complete deck has a lot to offer in terms of design and content. So use it as per your needs and requirements without any hesitation.

Download Competitive Market Analysis PowerPoint Presentation

Template 12

This is another conventionally designed template that presents a bird's-eye view of the topic. It also allows multiple alterations and applications, all adding to the utility of this template design. Therefore, grab it now.

Download Competitor Analysis Market Positioning PPT Design

Template 13

If CI benchmarking is your main concern, then this is an ideal pick for you. Since it is a single slide, you can use it individually to throw light on the topic, or in conjunction with other business presentations.

Download Benchmarking Competitive Intelligence Presentation

Template 14

This is another CI benchmarking matrix template with various parameters to make quality judgments. It comes with editable features, so it will suit any presentation style by showcasing relevant information.

Download Competitive Intelligence PowerPoint Slide Template

Template 15

This is another competitive intelligence template that you can use to share insights into the strengths and weaknesses of your competitors. You can use the information depicted to your advantage by formulating new policies, restructuring models, and many more.

Download SWOT Analysis Competitive Intelligence PPT

To conclude

The more knowledge and data you have about the driving forces like customers, competitors, marketplace, etc, the better your decisions will be. These competitive intelligence templates are designed to guide your path and strategy towards an effective decision-making process.. Therefore, download them to improve your competitive information-gathering abilities, both strategically and intelligently.

Since having a thorough knowledge about your marketplace is an important part of competitive intelligence, here is another blog to guide your path!