category-banner

Market attractiveness and competitive strength matrix

You must be logged in to download this presentation.

Favourites
Loading...

PowerPoint presentation slides

Presenting this set of slides with name Market Attractiveness And Competitive Strength Matrix. This is a four stage process. The stages in this process are Market, Attractiveness, Competitive, Strength Matrix. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.

Rating:
0% of 100
Rate this Product:
% of 100

People who downloaded this PowerPoint presentation also viewed the following :

Content of this Powerpoint Presentation

Description:

The image shows a PowerPoint slide titled "Market Attractiveness and Competitive Strength Matrix." This strategic tool is used to evaluate potential markets based on two dimensions: Market/Country Attractiveness and Competitive Strength.

The matrix is divided into four quadrants:

1. Upper-Left Quadrant (A Countries): 

Represents markets with high attractiveness and high competitive strength. The strategy recommended here is to "Invest/grow," suggesting that companies should focus their resources on these markets to maximize returns.

2. Upper-Right Quadrant: 

Indicates markets with high attractiveness but lower competitive strength. The suggested strategy is to "Dominate/divest joint venture," which implies that a company should either seek to become the market leader or consider forming joint ventures or divesting if dominance isn't feasible.

3. Lower-Left Quadrant (B Countries): 

Shows markets with lower attractiveness but higher competitive strength. The "Selectivity strategies" recommendation suggests a more careful approach, selecting niche segments where the company can compete effectively.

4. Lower-Right Quadrant (C Countries): 

Consists of markets with both low attractiveness and low competitive strength. The strategy here is to "Harvest/divest combine/license," meaning the company should consider harvesting any remaining value or divesting from these markets, and possibly exploring licensing or combining efforts with others.

Each quadrant is associated with a numeric scale along the axes: 

1 to 5 for Market Attractiveness (from low to high) and 1 to 5 for Competitive Strength (from low to high). The slide indicates that it is "100% editable," allowing users to customize the content according to their specific analysis and market conditions.

Use Cases:

This matrix can be utilized across various industries:

1. Consumer Goods:

Use: Assessing different regional markets for product expansion.

Presenter: Market Analyst

Audience: Marketing team, strategy planners

2. Pharmaceuticals:

Use: Evaluating market entry for new drugs.

Presenter: Business Development Manager

Audience: Executives, R&D staff

3. Technology:

Use: Strategic planning for new technology product launches.

Presenter: Product Manager

Audience: Management, product development teams

4. Automotive:

Use: Deciding on manufacturing and sales investments in global markets.

Presenter: International Business Strategist

Audience: Corporate leadership, investors

5. Banking:

Use: Analyzing new regions for branch expansion or digital banking services.

Presenter: Strategic Planning Director

Audience: Bank executives, regional managers

6. Energy:

Use: Planning for investment in renewable energy projects across different countries.

Presenter: Chief Investment Officer

Audience: Investment team, sustainability officers

7. Hospitality:

Use: Determining where to acquire, build, or divest hotel properties.

Presenter: VP of Development

Audience: Real estate development team, finance analysts

Ratings and Reviews

0% of 100
Write a review
Most Relevant Reviews

No Reviews