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Your business should be a fusion of three things if you wish to dominate the market:
- A vision that stands out and is delivered upon,
- A growing clientele base that constantly feels satisfied, and
- The practical utility of one’s products.
Remove the vision, you may not be that well-known, or respected. Absence of a growing customer base or sales mean you no longer stay in the market. If your products are not solving the problem these were built for, then what are we talking about?
Don’t lose hope if your business is facing any of the three issues outlined above. We, at SlideTeam, have curated the solution for your woes. All you need is a product strategy that is tactically strong and takes account of your business realities.
What Do We Mean By a Product Strategy?
Suppose you want to launch a new product in the market. Right from realizing the need to develop it to brainstorming with your team till the product reaches the target customers and gains acceptance; all of it falls in the realm of product strategy. A product strategy must therefore be complemented by the business go-to-market strategy.
Without a product strategy, businesses can’t dream of building an empire or even profiting from it. A product strategy also needs to live up to the company vision to be remembered for long. Additionally, it should not only address the present concerns but also have enough provision to improvise or upgrade in the future. A viable product strategy will not only stabilize your presence in the market but allows you to launch newer products.
If we are on the same page, let’s help you with our top 10 product strategy templates to harness market forces in your favor.
Templates for You
Template 1: Go to Market Product Strategy PowerPoint Presentation Slides
Developing a product that is the requirement of your target market depends on the go-to-market strategy that you follow. Yet, these two strategies do not work in silos. Ensure both your strategies are aligned in the same direction at the start of the project by downloading this content-ready PPT Presentation. This PPT Template is a great way to bring together and compliment the entire plan of developing and launching an appealing product. Get this now.
Template 2: Product Launch Go to Market Strategy PowerPoint Presentation
No strategy ever hit the bulls eye in its very first attempt. It was only after much trials and testing and thorough research that managers and teams learnt the ideal route to success. Use this PowerPoint Layout to pen down your previous campaigns and the strategies employed in them. Enlist your analysis of the market survey and the need for your product to position it correctly amid the competition. Use this detailed presentation to devise a thorough product strategy and thereafter a follow up go-to market strategy. Download now!
Template 3: Product Pricing Strategy PowerPoint Presentation
An important aspect of your product strategy and subsequently the go-to-market strategy is the pricing. After your product is ready, it’s time to price and position it well so that it attracts maximum buyers and continues to remain the number one choice of your target customers. Use our product pricing strategy roadmap template to assemble your research of the market and your insights about competition. Use graphs and charts to trace patterns and find out the best ways to value your products as well as claim market monopoly. Download now!
Template 4: One-Page Product Category Management Strategy Presentation Report
Do you have multiple product lines that cater to segments of audiences? Then you need our one-page product category management template to analyze the best ways to profit from it. List your primary goals of business and employ the reach of your products to obtain the most of each segment. Categorize products and services by their price, type of consumers, and availability to garner the best ways to dominate each market segment. What are you waiting for? This professionally designed PPT Template is content-ready to perform this research. Grab it now!
Template 5: Implementing Product Strategy for Your Organization PowerPoint Presentation
It’s time to deliver a powerful product strategy. Let’s combine forces of your business potential, and a viable market that is open to compete and sustain, while also meeting user needs. With this well-researched template compilation, you will be able to beat market gimmicks and design a product that is in demand. You don’t need to stop there as using this presentation you can plan ahead and find out the best ways to thrive and flourish. Confused where to start? Get this template and follow the prescribed alignment of research and tracking using charts and graphs. Download now!
Template 6: Product Management Strategy PowerPoint Presentation
Suppose yours is a mobile application development company, and a need is felt to roll out a specific feature or a new application altogether. Use this PPT Compilation as a launching pad to guide your researches, surveys, and analysis of past and market performances. Using graphs, charts, and infographics, ensure the product management process is properly planned and executed and the ROIs maximized. Grab this PPT Template.
Template 7: Product Roll Out Strategy Proposal PowerPoint Presentation
Does your product launch company perform miracles? Use this presentation to sprinkle some of that magic when pitching to clients who want to avail your product launching services. This PPT PowerPoint is a complete package to deliver a proposal that features a cover letter, a record of your previous achievements, your professional prowess, and finally the take on the client’s products that need unveiling. Talk about your team and win your audience with these PPT Slides. Download now!
Template 8: McKinsey Portfolio Matrix Product Strategy Tools
Your path to devise an ideal product strategy is furthermore assisted with a McKinsey matrix that compares every business roll out with two determining factors, the market attractiveness or favorability and your business strengths. Based on the alignment of these scales, of course the ideal condition will be that of maximum market favorability with monopoly product/service. With this editable PPT Template, compare and contrast the viability of your products and services by aligning them on this 3*3 matrix. Separate risky investments from fruitful ones and understand where your potential to build and divest resides. Get it now.
Template 9: Six Months Timeline Roadmap for Product Strategy
Framing and working on a product strategy is not a one-day job. It can take months, thus, there is a need to monitor and coordinate between activities. Using this Gantt chart template, monitor the activities involved in developing, rolling out, and refining a product that spans across six months. During this period, tasks may overlap, for which this chart representation is ideal; it also helps you avoid hampering other activities and ensuring all tasks are completed. Get this vibrant PPT Template now!
Template 10: Strategy for New Product Launch and Promotion
A new product launch comes with a lot of responsibilities, because it is more than the act of unveiling months of hard work; it is about reaping benefits as well. This dual diagrammatic slide allows you to find out the best product launch strategy practice that will converge as many leads as it can. Actions, channels, and metrics are to be monitored simultaneously when attempting to achieve maximum sales. Use this flexible diagram structure to guide your team. Download now!
Get these designs today and start strategizing to reap immense market benefits later.
PS: Marketers must be familiar with their ideal customer’s roadmap if they want to build a loyal customer base and build it over time. Clearly, they need our customer roadmap powerpoint presentation templates as assembled in this guide to address the seemingly unknown reasons that result in poor sales.
FAQs on Product Strategy Templates:
Why is a product strategy important for any business?
A product strategy is what brings a business’s vision to life. Every business upholds a futuristic notion that it tends to work toward and its product or a service is the tool with which it serves its audience. A product strategy must therefore be devised to create a smooth roadmap toward realization of business goals. Product strategy is what will keep a business running while delivering on the market demands and leaving the customer satisfied. Not to forget a product strategy must be in line with the company vision and reinforce it.
What are the key steps to design any product strategy?
The steps to devise and implement a product strategy are:
- Define the business vision in light of which all business activities including development, dispatch and positioning of products in the market will be guided.
- Charter the product objectives and goals that it hopes to achieve. For each listed objective, specify the mode of measuring success to monitor how your overall product strategy is progressing.
- Next, it’s time to identify the product launch themes, channels, and to track their outputs. For this again, the product team will create a roadmap, schedule tasks, and execute them in order.
How is product positioning relevant to a product strategy?
Product positioning is crucial to its development and launch. Before developing a product , you need to identify its anticipated market share amid the competition and demand. Product positioning will decide the amount of research that will go into development to be able to fit a particular segment. Look at MI for example, had much of the research not gone into its unique characteristics that include pricing and its balanced features, it would not have been competing with the top players like Apple.
How is product pricing related to product strategy?
Product pricing is important in framing product strategy. The break-even point needs to be surpassed or at least met while developing and advertising a product. And before even doing that, the market analysis needs to be done to identify the competitor prices so as to develop a product that stands the competition and become the customer’s new favorite.
What is the difference between a product strategy and a go-to-market strategy?
A product strategy is mainly focussed on developing a useful, marketable product and linking it to the company vision and its mission. A go-to-market strategy focuses on the part wherein this product is to be rolled out into the market. For this, the necessary research about its positioning and pricing needs to be done in advance that is covered in the product strategy. Only then can the market be fully exploited and strategic goals achieved.
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