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Alien life comes to Earth in a space shuttle as part of a scientific experiment to harness cosmic resources for human needs. A strange coincidence happens, and this extra-terrestrial life forms a symbiotic relationship with news reporter Eddie Brock, who has just been fired. We all know what happens next. This is the foundation of Marvel's 2018 action comedy, Venom. The bond between Eddie Brock & Venom and Carlton & Riot is an example of a strategic partnership.
Another example of a recent strategic partnership is between two industry giants — CogniSure and Pegasystems (PEGA).; this has been hot global news since September 20 this year. This venture aims to revolutionize the insurance industry with the Artificial Intelligence (AI) competency of CogniSure and the low-code business-level decision-making software of Pega.
What is A Strategic Partnership?
A strategic partnership, also known as a strategic alliance, is formed between two entities (businesses, sectors, or firms) having supporting assets/resources like technology and in-house expertise. The aim is to add value to a business with pooling and the best use of mutual knowledge, services, and other assets. The entities in a strategic relationship feel that their alliance makes both stronger and produces possibilities that they could never have imagined on their own.
A strategic alliance is different from a merger, joint venture, and acquisition of one organization by another. Distribution of equity, shares and other financial elements may or may not be a part of strategic partnerships; parties involved in a strategic partnership continue to function as individual entities.
Note: Signing and honoring multiple business bonds and agreements is crucial to strategic partnership legality.
Learn how to create perfect eye-catching agenda slides with this guide and also get access to pre-design expert-design templates to present your partnership/project itinerary.
Types of Strategic Partnerships
The kind of benefits organizations see from the strategic alliance depends on its type, based on services that either party contributes are:
1. Marketing partnership: Here, two organizations with complementary benefits can help each other grow their customer base by recommending or cross-selling each other's products and services to consumers. For instance, Nike and Apple's tie-up where the partnership increased product sales (shoes and sports apparel for Nike and iPod for Apple) for both brands.
No matter what your strategic partnership objectives are, an impactful marketing strategy will always help. Use these go-to-market-strategy templates to outline a roadmap for the success of your strategic partnership in public.
2. Supplier partnership: This occurs when an organization gives contract(s) to other companies for the supply of goods or services. These contracts can be exclusive or non-exclusive. Suppliers support shopping marts under this partnership and, in return, get shelf space for their products.
3. Supply-chain partnership: Under this arrangement, multiple companies like Hon Hai Foxconn, Wistron, Luxshare, Qualcomm, Intel, etc., contribute to the manufacturer of the final product(s) (of an organization) like iPhone/iPad/iWatch. These supply chain partners manufacture and assemble(developers), transport (logistics), and sell (distributors) parts or complete products for monetary or expansion benefits.
4. Integrated strategic partnerships: These partnerships aim to integrate consumer's daily interactions with businesses easy and comfortable. Omnichannel marketing strategy is an example. Here, business partners with different digital and social media platforms join hands to ensure customer convenience. For example, consumers can shop in-store by scanning codes and apply online discounts in omnichannel marketing.
5. Strategic Technology Partnership: This alliance is formed when one partner helps the other meet technology needs by providing resources, workforce, assets, or other technical assistance needed to upgrade or keep the businesses running. In work-from-home (WFH) scenarios, many non-IT companies form these partnerships with IT providers. The latest such partnership is between two tech giants — Salesforce and Amazon Web Service (AWS).
6. Financial Partnership: These are alliances where organizations take the help of financial institutions to monitor and secure their economic matters. It includes financial elements such as accounting, stock management, employee benefits programs, etc.
Clear communication is the most important thing for making a partnership long and strong. Use these communication plan templates to put your business plans on the table and make an effective statement.
Strategic Partnership Proposal Sample Templates
Whatever the type of strategic alliance, the first step in this journey is an illustrative proposal. A comprehensive tool like these research-based strategic partnership proposal templates will help you draft a pitch, conduct research, and choose the right strategic partner to meet your goals. These well-thought designs are the one-stop solution for strategic partnerships.
Without further ado, let us explore these designs.
1. Strategic Alliance Proposal PowerPoint Presentation
Present your offer and lay a solid foundation for striking a deal with this pre-designed strategic alliance proposal presentation. Take the help of this comprehensive PPT set to describe the benefits of an alliance with your organization. Make a persuasive and transparent offer to potential partners with clearly-defined deliverables for involved entities with this presentation template.
2. Strategic Alliance Framework Presentation Templates
A successful strategic alliance needs an efficient and intelligent framework. This pre-designed presentation template helps you make an offer your prospect cannot refuse. It includes slides on topics like reasons and factors affecting strategic partnership, seven-step for alliance formation, framework, lifecycle, and process of strategic alliance.
3. Strategic Alliance PowerPoint Presentation Templates
Strategic partnerships are essential for business growth and development. An alliance not only opens new earning opportunities and resources but also helps you learn from partners. Use these all-inclusive alliance proposal presentation templates to boost your chances of getting support for your business and growing at a scorching pace.
4. Strategic Planning Proposal PowerPoint Presentation
Business leaders know how crucial it is to plan before making a move, especially getting into a strategic partnership. Risk factors like business goals, alignments, requirements, deliverables, and expectations should be calculated. This presentation deck will help you develop an action plan and set clear expectations for your strategic alliance.
5. Strategic HRM Proposal PowerPoint Presentation
Businesses know there is a need to involve the future-oriented process of developing and implementing Human Resource programs to address and solve business problems. Many companies hire consulting agencies to help the HR department implement business strategies. Use this well-strategized proposal to showcase how your hiring consulting services contribute to the long-term business objectives of clients. It will help clients understand policies development, recruitment, contract staffing, training & development, performance management systems, employee engagement, payroll management, leave management, and statutory compliance services.
6. Strategic HRM Outsourcing Proposal PowerPoint Presentation
The workforce is the backbone of every business operation. Recruiting skilled, committed, and professional staff is crucial for the sustainability of an organization. Businesses invest more than 30 percent of their resources in hiring drives. This can be a significant profit margin for a recruitment process outsourcing (RPO) firm. Deploy this presentation design for a compelling strategic HRM proposal and bag clients for your HR consulting firm.
7. Roles & Responsibilities of Partners For Strategic Partnership Proposal Template
Strategic partnerships leave no space for error or complacency. This PPT Layout can be a part of your strategic proposal and help you save your alliance from conflicts and misunderstandings by defining the roles and responsibilities of involved parties. Grab this design now and add the element of trust and transparency to your presentation.
8. Dispute Resolution For Strategic Partnership Proposal Template
Even as you thought you had all bases covered on situations that create disputes between you and your strategic partner, disagreements may still arise. Thus, it is better to lay out strategies, rules, and regulations in black-and-white. This presentation template lets you do this with ease. It will help you and your partner to write and handle any differences with grace.
9. Purchase Agreement in Strategic Partnership Proposal Template
A purchase agreement is required to define and finalize the terms and conditions between a purchaser and seller for the final sale of products. In a strategic partnership, it is essential to seal the alliance. This PPT Slide will help present the purchase agreement in an understandable manner for all partners.
10. Strategic Technology Proposal Sample PPT Presentation
This strategic proposal document will serve as a source of knowledge and function as a convincing sales pitch as well. It will answer two questions — why you & what the company has to offer — in detail. This strategic technology proposal presentation includes slides such as the cover letter, project context and objectives, the scope of work, and the plan of action. Additionally, key deliverables and cost structures are also described in this PPT Template.
The End-Game
Strategic partnerships are beneficial for businesses in penetrating and exploring new markets, increasing brand awareness, acquiring new customers, adding value for existing customers, and capital expansion. Organizations can increase their visibility, customer base, and revenue with each other's support and sharing of expertise.
Experience all these benefits of strategic alliances and boost your business growth by developing a perfect pitch and forming a constructive alliance with other corporations. Use our custom-made strategic partnership templates and succeed in this task with minimal effort.
Grab these designs today and find a match made in heaven for your business!
FAQs on Strategic Partnership
1. What is meant by strategic partnership?
A strategic partnership is the collaboration of multiple entities to share resources and assist each other for mutual benefits. Usually, two non-competing corporations with a shared vision, mission, and business objectives find themselves to be ideal strategic partners. This business tactic also involves the effect of risks and profits of both organizations' choices on each other. Remember, it is more about deciding to cooperate to have a better shot at exploring new opportunities and sharing the dreams of businesses.
2. What is an example of a strategic partnership?
A recent example of a strategic partnership, just this month of September 2022, is the alliance between insurance tech company Cognisure and low-code platform Pegasystems. Another impressive collaboration that has worked for both partners is between customer experience and solution platform Salesforce and IT management service platform Amazon Web Services (AWS). Remember, this is long-term and meant to take more value out of shared resources or expertise that can help both partners be more relevant to the marketplace.
3. How do you pitch a strategic partnership?
Use these ten steps to pitch your strategic partnership in a persuasive manner:
- Conduct your market research for the right-fit strategic partner (s).
- Prepare a document with a rationale.
- Enlist mutual benefits that involved parties can derive from a strategic alliance.
- Develop an action plan.
- Prepare budget, resources, pre-requisite, and financial projections for strategic partnership.
- Set criteria and targets that will define the strategic partnership.
- Draw up a list of the future benefits of the alliance.
- Prepare purchase agreements, T&C, and other legal documents.
- Present your offer to strategic partners.
- Get all necessary documents signed and seal the deal.
4. What is the importance of strategic partnership?
A strategic partnership holds great importance for businesses as it helps them grow, expand their market, introduce new customers, and improve existing customer experience. A strategic alliance helps businesses with resources, technologies, and assets and fulfills the twin goals of business growth and development. It is important as businesses discover shared synergies that each of the partners never knew existed.
5. What are the three types of strategic partnerships?
Three types of strategic partnerships are:
- Joint venture: In this type of strategic alliance, two existing independent entities join hands to create a new company.
- Equity strategic alliance: When an organization purchases equity in another or two organizations purchase each other's equities (cross-equity alliance).
- Non-equity strategic alliance: These are partnerships where entities are in an alliance that veers toward the informal. In these types of partnerships, no separate entity is created, and organizations do not take the equity route to cement their alliance.
Download the free Strategic Partnership Proposal Templates PDF.
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