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Analyzing Marketing Attribution Touchpoints for Effective Customer Management complete deck

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Content of this Powerpoint Presentation

Slide 1: This slide introduces Analyzing Marketing Attribution Touchpoints for Effective Customer Management. State Your Company Name and begin.
Slide 2: This slide is an Agenda slide. State your agendas here.
Slide 3: This slide shows a Table of Contents for the presentation.
Slide 4: This slide is in continuation with the previous slide.
Slide 5: This slide is an introductory slide.
Slide 6: This slide highlights various techniques that can be used to recognize customer touchpoints which helps in assessing sales patterns.
Slide 7: This slide illustrates overview of various data inputs used for MTA platforms and their role in supply chain.
Slide 8: This slide depicts various steps involved in monitoring marketing channel performance which helps in assessing marketing strategy.
Slide 9: This slide showcases assessment of marketing attribution KPI performance trends for various customer touchpoints.
Slide 10: This slide is an introductory slide.
Slide 11: This slide outlines an overview of customer attribution management which helps in improve customer retention rates.
Slide 12: This slide caters to emerging trends in customer attribution and marketing analytics which helps businesses in improving marketing performance.
Slide 13: This slide mentions various types of marketing attributions which helps in improving conversion rates and ROI.
Slide 14: This slide showcases various customer attribution strategies which are implemented in various companies.
Slide 15: This slide is an introductory slide.
Slide 16: This slide highlights major marketing attribution models adopted by various companies which helps in analyzing customer journeys.
Slide 17: This slide provides overview of marketing attribution models which helps in assessing most profitable customer touchpoint.
Slide 18: This slide is an introductory slide.
Slide 19: This slide highlights overview of first interaction attribution model which helps in improving conversion rates.
Slide 20: This slide contains benefits and drawbacks of first interaction marketing attribution model which is used to analyze customer touchpoints.
Slide 21: This slide is an introductory slide.
Slide 22: This slide highlights introduction for last interaction attribution model which helps in assessing sales conversion through conversion
Slide 23: This slide provides pros and cons of last interaction marketing attribution model which helps in assessing customer journey.
Slide 24: This slide is an introductory slide.
Slide 25: This slide depicts an overview of linear attribution model which is used to track marketing touchpoints across customer buying journey.
Slide 26: This slide demonstrates advantages and disadvantages of linear customer attribution model which is used for crediting multiple engagements.
Slide 27: This slide is an introductory slide.
Slide 28: This slide puts an overview of time decay attribution model which is used to identifying profitable customer touchpoints.
Slide 29: This slide highlights advantages and disadvantages of time decay marketing attribution model which is used for measuring longer sales cycles.
Slide 30: This slide is an introductory slide.
Slide 31: This slide highlights outline of position based customer attribution model which helps in assessing impact of multiple marketing touchpoints.
Slide 32: This slide entails various advantages and disadvantages of position based marketing attribution model.
Slide 33: This slide is an introductory slide.
Slide 34: This slide highlights overview of customer data driven attribution model which helps in improving marketing decisions.
Slide 35: This slide showcases pros and cons of custom data driven marketing attribution model which helps in lead nurturing.
Slide 36: This slide is an introductory slide.
Slide 37: This slide presents selection criteria for marketing attribution model which ae used to identify customer touchpoints in conversion paths.
Slide 38: This slide represents selection of most suitable customer attribution model which helps in optimizing brands marketing performance.
Slide 39: This slide is an introductory slide.
Slide 40: This slide mentions comparison between various tools used for marketing attribution which helps in analyzing customer journey and accurate reporting.
Slide 41: This slide is an introductory slide.
Slide 42: This slide puts various strategies which can be adopted by business to optimize marketing spend.
Slide 43: This slide is an introductory slide.
Slide 44: This slide mentions various omnichannel attribution strategies which helps in optimizing marketing campaigns resulting in high conversion rates.
Slide 45: This slide illustrates benefits and drawbacks of multi touchpoint attribution model which is used for effective evaluation of customer journey.
Slide 46: This slide highlights advantages and disadvantages of marketing mix model which is used for gathering performance insights.
Slide 47: This slide details comparative assessment between multi touchpoint attribution(MTA) and traditional marketing mix attribution(MMM) attribution models which helps in effective decision making.
Slide 48: This slide is an introductory slide.
Slide 49: This slide outlines an overview of diverse lead strategies which helps in assessing customer interaction within marketing funnel.
Slide 50: This slide highlights various lead tracking strategies which helps in evaluating lead interaction in customer journey.
Slide 51: This slide portrays various techniques which can be used by marketers to improve customer acquisition rates in business.
Slide 52: This slide ponders various techniques used for customer retention which helps in improving customer loyalty towards brand.
Slide 53: This slide is an introductory slide.
Slide 54: This slid overviews an outline of marketing automation strategy which helps in improving customer attribution and effective lead scoring.
Slide 55: This slide highlights comparison between tradition marketing attribution approach and modern automation approach with helps in process optimization.
Slide 56: This slide mentions various steps involved in selection of marketing automation platform which helps in optimization of marketing activities.
Slide 57: This slide showcases various automation software used for effective customer attribution which helps in improving conversion rates.
Slide 58: This slide presents maturity model depicting marketing automation progression over the company’s conversion path.
Slide 59: This slide illustrates marketing automation features in relation to customer attribution which helps in nurturing leads and personalization.
Slide 60: This slide is an introductory slide.
Slide 61: This slide showcases quarterly budget allocation assessment for marketing attribution strategies adopted by company to improve channel performance.
Slide 62: This slide entails quarterly budget allocation assessment for marketing attribution strategies adopted by company to improve channel performance.
Slide 63: This slide is an introductory slide.
Slide 64: This slide highlights various steps involved in marketing attribution management process which helps in effective assessment of business marketing tactics.
Slide 65: This slide contains checklist to create marketing attribution reports which helps in analyzing impact of marketing on business performance.
Slide 66: This slide caters to marketing attribution report which helps in assessing impact of marketing on business objectives.
Slide 67: This slide presents customer journey funnel which helps in tracking buying patterns and effective assessment of conversion rates.
Slide 68: This slide soperates on the comparison of marketing data analytics and dashboard software tools which helps in effective data reporting.
Slide 69: This slide highlights various steps involved in creating custom attribution model in google analytics.
Slide 70: This slide is in continuation with the previous slide.
Slide 71: This slide is in continuation with the previous slide.
Slide 72: This slide is in continuation with the previous slide.
Slide 73: This slide showcases assessment of customer attribution data for marketing campaign which helps in identifying most profitable channel.
Slide 74: This slide mentions marketing channel performance improvement plan which helps in improving cross channel success rates.
Slide 75: This slide is an introductory slide.
Slide 76: This slide portrays various tips for improving data reporting to top level management which helps in analyzing marketing performance.
Slide 77: This slide highlights various tips which can be used of successful execution of marketing attribution.
Slide 78: This slide entails various tips which can be used by businesses to enhance customer attribution management.
Slide 79: This slide is an introductory slide.
Slide 80: This slide highlights impact of successful marketing attribution on company’s overall performance growth which helps in customer management.
Slide 81: This slide mentions the impact of using diver lead strategies which helps in improving lead conversion rates and marketing ROI.
Slide 82: This slide showcases impact in marketing automation of business performance which helps in churning more revenue and prospects.
Slide 83: This slide is an introductory slide.
Slide 84: This slide illustrates dashboard which helps provide marketers real time performance of customer acquisition and retargeting campaign.
Slide 85: This slide showcases dashboard which illustrates marketing attribution measurement which helps in tracking multi channel performance.
Slide 86: This slide portrays dashboard illustrating marketing channel performance which helps in tracking real time marketing statistics.
Slide 87: This slide shows all the icons included in the presentation.
Slide 88: This slide is titled Additional Slides for moving forward.
Slide 89: This slide highlights major problems faced in marketing attribution which helps in assessing customer touchpoints.
Slide 90: This slide is a thank-you slide with address, contact numbers, and email address.

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