Approaches To Enhance Hotel Guests Post Departure Experience Training Ppt

Slide 2

This slide illustrates steps for guests’ post-departure process. These are: Use comment cards and in-room calls, monitor social media, use hotel property management system, conduct email surveys, create guest profiles, and send promotional emails.

Instructor’s Notes:

Strategies to enhance guests’ post-departure experience are:

Use Comment Cards and In-Room Calls:

• Hotels can use comment cards to get post-departure feedback from guests
• Hotels may go a step ahead and arrange an in-room call with guests on the last day of their stay to get feedback and address any issues they may have faced

 Monitor Social Media:

• Hotels must review their guest's comments online regularly on various social media sites such as:
  • Trip Adviser
  • com
  • com
  • Expedia
• It can also help hotels track negative comments and improve services

 Use Hotel Property Management System:

• The hotel tracks the guest's current stay preferences and requests to understand what the guest can ask for when they visit the hotel again
• The hotel (Property Management System) PMS system helps to record, store and analyze data which could help the hotel forecast guest demands or needs

Conduct Email Surveys:

• It is the most inexpensive way to know feedback of guests about their stay
• The key factor is the presentation of the email and what it seeks from guests
• Guests are eager to provide honest feedback, provided it is solicited without spamming their emails

 Create Guest Profiles:

• The hotel should create guest's individual profiles that include details and information about guests during departure and post-stay
• The profile includes information like demographics, preferences, and past visits
• This information turns out to be useful when the guests visit again

 Send Promotional Emails:

• These emails should be sent only at the time of guests’ next visits informing them about offers and new services
• When the targeting is done properly, it turns a marketing message into an undeniable opportunity
• These emails and other outreach offers need careful targeting

Slide 3

This slide covers the recommendations to enhance guests’ post departure experience by using comment cards and in-room calls.

Slide 4

This slide covers the recommendations to enhance guests’ post departure experience by monitoring social media. It is important for the hotel to review their guest's comments online regularly.

Slide 5

This slide highlights the recommendations to enhance guests’ post departure experience by using hotel property management system. It helps hotels tracks the guest's current stay preferences and requests to understand what the guests can ask for when they again visit the hotel.

Slide 6

This slide covers the recommendations to enhance guests’ post departure experience by conducting email surveys. It is the most inexpensive way to find feedback of guests about their stay.

Slide 7

This slide highlights the recommendations to enhance guests’ post departure experience by creating guest profiles. The profile includes information like demographics, preferences, and past visits.

Slide 8

This slide covers the recommendations to enhance guests’ post departure experience by sending promotional emails. These emails should be sent only at the time of guests’ next visits informing them about offers and new services.