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“Continuous Improvement is better than delayed perfection,” says Mark Twain.    The quote aptly represents the mantra that businesses need to follow, as they strive to offer value to the customers and stakeholders. The key input to this often being: customer feedback. Sometimes, companies like Apple decide to offer the customer their version of the […]

Drake Graham, a contemporary music legend and influential figure, once quoted, “Reviews condition people. At the end of the day, a lot of human minds are malleable. They can be easily shaped with strong words.”   The people who toil for your company also need feedback and suggestions from time to time. This ensures that […]

Cosmetics have changed the way humans look at themselves and each other. From building skin regiments to attempting temporary facial transformations, the tool of cosmetology is in demand these days. People of all genders, race, across nations, and age groups have familiarized themselves with its use and are becoming more confident with makeup and skincare […]

Globalization has brought the world closer. Except for a few places, migration and cross-border travel is now more feasible than ever. With the guidance of tour and travel companies, we can move around easily and with better security. Additionally, with no unnecessary middlemen in between, transparency in travel costs is a given. This process has […]

From stilettos to sneakers, the footwear industry has amazed customers with its emphasis on providing variety, durability and its influence on fashion trends. All of this is, of course, an attempt to delight customers and meet their expectations. This business, however, needs to actively strategize to offer the most relevant and profitable products, while maintaining […]

When it comes to building a successful brand, being impulsive does not work. Great CEOs and leaders base their actions on well-chosen strategies. During these strategizations, everything from designing of the physical appearance of a brand to predicting how the audience perceives it is considered. Sometimes brands have a cause to espouse, other times it’s […]

Often we go out shopping for something and end up buying a whole bunch of other things with it. Yet other times, despite being economical at heart, we willingly opt for high-end products.    What overpowers the judgment of shoppers to revise their budget and subsequent purchases?    The strategic sales technique of cross selling […]

Today’s business scenario is such that our sales teams must find their way through dissatisfaction and blind cold calls, amid a pool of competitors that is ever increasing to win over the target customers. Moreover, only by implementing the appropriate messaging, timing, and a comprehensive sales content management playbook can we effectively bridge the gap […]

Modern workplaces need to be up-to-date in ensuring that workstations cater not just to employee welfare, but employee wellness too. This means businesses’ singular aim has to be to create happy employees who are satisfied enough to showcase unfaltering loyalty.     via GIPHY   With an employee wellness playbook, companies can streamline their efforts […]

Prioritizing tasks and staying updated on its progress will establish you as an efficient and accountable person. Your peers will refer to you as someone who can not only manage his own fair share of responsibilities but can also coordinate and synchronize with other employees within the organization. Simply put, Task Card Templates are what […]