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McDonald’s, one of the world’s major quick-service restaurants, was a latecomer to the loyalty app game. It was only in 2016 that the brand prepared to release its mobile ordering app in the UK, to telling success. They aimed to make the app user-friendly and something that could effortlessly integrate into clients’ lives. Usability testing […]

'Volkswagen goes inside engines to offer jobs to its competitors.' This 2022 media report implied that the German automaker is going above and beyond traditional recruiting strategies to attract qualified mechanics. In an ingenious maneuver known as the Trojan Horse strategy, the automobile manufacturer hides job offers inside car parts for mechanics to find. In […]

The numbers in interior design have always been alluring. The industry has a compound annual growth rate of 6.75% and generates $10bn in yearly revenue. This value indicates that the market is large and the industry is growing, implying that the sector has lots of space for expansion.   Discover the core steps of the […]

The world is increasingly moving online. According to studies, over 75% of consumers (three in every four) make an online purchase at least once a month. It highlights the expanding trend of e-commerce and the significance of the Internet in today’s commercial world. This makes a website an absolute must for any brand.   As […]

The Four Seasons Hotel in Sultanahmet, Istanbul (Turkey), exudes elegance at every turn. Its rugs, antiquities, and hand-woven Ottoman tapestries, as well as ochre masonry and Turkish geometric designs, conceal even the faintest of inklings that the structure was originally a prison.   The 50,000-square-foot, three-level Paris shop of Christian Dior has been renovated into […]

Architecture serves as a visual depiction of how the world is evolving and is indicative of the business environment, we live in. Structures are growing safer, taller, and more prominent than ever before. The Notre Dame Cathedral in Paris, the Empire State Building in New York, the Heydar Aliyev Centre in Baku, Angkor Wat in […]

In a 2003 interview with '60 Minutes', Apple co-founder Steve Jobs stated, “Great things in business are never done by one person. They're done by a team of people.” This adage has been true since business collaborations began. It also brings a fresh perspective on knowledge, expertise, and resources to create, expand, and reach a […]

Did you know that the most loyal customers of Starbucks come in for a drink 16 times a month? This says a lot about Starbucks’ excellent customer service, in addition to its delectable menu and welcoming environment.   Customer service has turned into a major priority for any business. Globally, companies reinvent their customer service […]

Customer service is fundamental to every business. According to the US Small Business Administration, 68% of customers leave brands because they are unhappy with the service received. As a result, offering prompt, pleasant customer service is critical to customer retention.   In 2013, British Airways faced outrage on social media after a disgruntled customer used […]

Playerunknown’s Battlegrounds (PUBG) maintains its inevitable ascent to the summit of video game popularity. The game, developed by Chinese publisher Tencent Games, became the most popular title in the battle royale genre immediately after launch. It has over 100 million downloads on Google Play.   Explore SlideTeam's Video Game App Pitch Deck to outline your business plan […]