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Imagine this familiar scenario: You're a marketing manager, supervising your team's efforts to promote a new product. The campaigns are running, ads are live, and emails are sent. Yet, amidst the hustle, a pressing question remains: Are these efforts translating into real, measurable results?   This daily conundrum is not unique to marketing professionals; it's […]

“Great things are not done by impulse, but by a series of small things bought together.” Vincent van Gogh, legendary Dutch painter of the 19th century.    No one lives and implements this quote better than project managers, with arriving at milestones itself a mini-project. Once a milestone is reached, one starts the next mini-project […]

“Think of going to the gymnasium regularly but without proper training.”   Do you think you will be able to reach your set target?   Obviously, the answer is NO, as you require initial planning and a proper strategy to reach a specific aim.   Similarly, in the corporate world, businesses need a proper Training […]

“A satisfied customer is the best business strategy of all.”    -Michael LeBoeuf, American business author and management professor.    Customer service means the help and support given to consumers before, during, and following a transaction. It is the foundation of every organization, and forward-looking organizations even perceive it as a revenue centre.   One […]

"Social media is not just an activity but an investment of valuable time and resources.    - Sean Gardner, Forbes   In the fast-paced world of social media marketing, staying ahead requires more than just creativity; it demands informed decision-making powered by data. Today, it is no longer optional to understand the effect of your social […]

Competitive intelligence and comparative analysis of business data are essential for staying ahead in this competitive business environment. Using search engines to get industry updates is insufficient, as each type of analyses require specific data sets. For example, Go-To-Market Strategies are considered for sales, while data is crucial for marketing campaigns and advertisements. Industrial growth […]

In 2017, Starbucks launched the Unicorn Frappuccino 2017, which was an example of a successful social media strategic plan. This campaign fleetingly showcased the product on platforms like Instagram and Twitter, building anticipation and curiosity. The conscious management strategy of letting consumers approach and respond to the company, turned it into a viral phenomenon, showcasing […]

Jon Buscall, the head of Jontus Media, a digital marketing and communications agency, said, "Content marketing is a commitment, not a campaign."   These words echo the sentiment of marketers worldwide. In an era where every click, like, and share matters, the need for insightful analytics has never been more vital. Going further, it's an […]

In the business world, where innovation meets persuasion, and success is often measured in numbers, crafting a sales and marketing budget becomes the crucial device that leads the company towards its goal. It acts as the compass that guides the company through the weaves of competition towards the shore of profitability.   A marketing plan […]

Many businesses create a recruitment pipeline and selection system to hire the finest candidates. Every organization goes through a recruiting and selection process. The task becomes increasingly tedious for Human resource departments in finding best suited candidates while setting a recruitment budget. Through this blog, we at SlideTeam will acquaint you with the process of […]