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Hosting successful events requires a solid marketing plan that excites attendees and makes them want to sign up. This, however, takes some doing as event marketing plan skills and principles need to be tactfully deployed to create a buzz around the event. When creating an event marketing calendar or plan, you should always keep in mind the three phases: Before, during, and after the event.
There are handy, but comprehensive one-page event management proposals, event plans, and event marketing brochures available with SlideTeam. Access all of these with a click here.
Each phase will have its mapped list of tasks, and planning and getting your strategies straight is crucial. Remember that hosting and event where nobody shows up is worse than not having it, in the first place.
On the positive lens, events help you to showcase your skills and expertise across domains with the organization of an industry-specific event. These events help you connect with like-minded individuals and expand your network. Above all, the relationships go deeper when you build loyal communities.
No business can ignore social media as powerful marketing medium to get your point across through special events on all these platforms. Access best-in-class social media event templates that SlideTeam has curated with a click here.
SlideTeam has curated presentation templates that meet all these criteria and also resolve the pain point of getting event marketing planning right.
Each of these templates is 100% customizable and editable. You get both structure in the form of content ready slides, and the edit capability means the presentation can be easily tailored to specific audience profiles.
Let us explore these templates now!
Template 1 - Event Marketing Plan Planning Timeline Measurement Measure Business Analysis
Identify and measure your event marketing objectives with the event marketing plan timeline depicted on this PPT Template. The slide allows you to measure your event marketing plans over four weeks.
You can also design tasks to implement your event marketing plans. These may be preparing speaker lists and registering them or developing target accounts and contract lists. The presentation also consists of a six-stage event marketing plan. The stages are preparation, planning, promotion, execution, follow-up, and measurement. However, that’s not all you can do with this template. You can also plan a budget and estimate your income, expenditure, and the amount you end up with each day. Use this template to define a follow-up section, with the help of which you can know where you stand regarding planning, promotion, and the buzz that the event created.
Likewise, launch management is another crucial feature using which you can track your events from the pre-event phase to the day of the event, making it handy for launches.
Template 2 - Developing Effective Event Marketing Plan Cost Effective B2B Marketing Organization
The PPT Template helps you develop a cost-effective event marketing plan. Get the timeline ready and a hang of tasks being completed up to a year before the big event. Document everythinhg in this logical style with timelines of up to nine months ahead, six and three months to the event, and even on the D-Day.
Template 3 - Event Marketing Planning Canvas Effective B2b Marketing Organization Set 2
The event marketing planning canvas PPT Template acts as an organizer for varied events, including product launches, trade shows, webinars, and more. Use this presentation template to list events you want to host, their objectives, themes, budgets, target audiences, and schedules. You can also list key people who are going to be attending the events.
Template 4 Event marketing plan one-pager proposal presentation report PPT PDF Doc
As a one-page event marketing plan, this template provides the best-in-class format to address client needs, objectives, and the processes to follow for holding memorable, special events. For instance, it has an event marketing plan, including pre-event, event launch, day-to-day, and last-call activities. Use this template to also draw up a timeline during which you will be putting your event marketing plan into action. You can even create social media campaigns for your events. The slide also documents payment terms for the attendees, and you can mention your email addresses and phone numbers.
Template 5 – Six-month program and event marketing plan
The six-month event marketing plan helps you organize events from January to June. Use this template to plan the content for your events, not to mention the programs. You can send out direct emails to those attending the events. After studying your target audiences and their preferences, the template lets you craft the content for promotional material required for the events. You can do the same when organizing the programs and events by sending out emails and newsletters. Use this presentation template to create marketing materials needed for your events, not to mention the programs, in over six months.
Template 6 - Product Launch and Promotional Steps to Create Tradeshow Event Marketing Plan
Organizing product launches and tradeshows is now easier than ever. The PPT Template consists of the steps to create promotional material that are a part of your marketing plans for your product launches and tradeshows. This involves selecting a suitable event category, defining your marketing strategies, and creating a plan. It also includes promoting your events, creating timelines, and measuring the success of your product launches and tradeshows. This presentation template acts as a robust marketing plan for your product launch and tradeshow events.
Template 7 - Nonprofit Event Marketing Plan Timeline
This PPT Template helps you plan and organize nonprofit events in four phases. You must define your campaigns in each stage, which includes email marketing, sign-up emails, event updates, and newsletters. Use this presentation template to plan your public relations, content marketing, national marketing, local marketing, and social media marketing activities. Public relations could include hosting conferences and press briefs. Your content marketing plan could involve writing blogs and optimizing websites and landing pages. You could invest in hoardings, billboards, and print media for local and national marketing. As for social media marketing, posts on sites, such as Facebook, Twitter, Instagram, and LinkedIn.
PLAN, PLAN AND PLAN
You can use these templates to plan and organize events. However, before you do that, you might want to prepare a checklist of things to do. You ought to have event details, which may include the date, time, venue, and list of speakers if it is a conference. Event details may also have an agenda, especially if you plan to conduct workshops. Besides this, you may also need to check for any additional information required for hosting the events. These may include information related to catering or technical support.
PS If you want to create a promotional plan that details tasks with timelines, and aligns these to your business and vision, click here.
FAQs on EVENT MARKETING PLANS
What is event marketing?
Event marketing involves planning and organizing events to promote your brands or launch new products or services. These may be in-person or online events, such as webinars. Also, as a company, you can organize the event yourself or participate as an attendee or sponsor.
How do you write a marketing plan for an event?
- Set goals and get the basics right.
- Plan your content strategy.
- Prepare promotional materials.
- Outline your email marketing strategies.
- Establish social proof and create a social media marketing plan.
- Pay attention to cultivating attendee engagement.
- Engage with your sponsors.
- Set KPIs and other metrics to measure the success of your events.
What are the 5Ps of event marketing?
There are five Ps in an event marketing mix: Product, Price, Promotion, Place, and People. These five Ps will help you choose the right strategies for planning and organizing events.
What are seven stages to event planning?
- Define the purpose and objective.
- Secure a venue.
- Choose a suitable date and time.
- Create a master plan.
- Prepare the budget.
- Come up with an event branding and marketing plan.
- Hire sponsors and speakers.
- Get the event registered.
- Collaborate with suppliers and vendors.
- Set up the venue, and host the event
- Conduct post-event evaluation
What are the seven steps of a marketing plan?
- Decide where to start.
- Conduct thorough market research.
- Define your target audience.
- Set measurable and attainable goals.
- Draw up a budget.
- Choose your marketing mixes.
- Create a plan and implement it.
