Three stages of product commercialization

Description:

This image depicts a presentation slide titled "Three Stages of Product Commercialization," indicating that it is designed to guide viewers through the critical phases of bringing a product to market. The slide asserts its adaptability, emphasizing that it is 100% editable to meet the needs and capture the attention of the audience.

The text elements included on the slide consist of three main points titled "Ideation Stage," "Business Process Stage," and "Engage Stage":

1. Ideation Stage: 

This point urges viewers to generate as many ideas as possible to sustain in the market, implying the importance of creativity and expansive thinking in the initial development of a product.

2. Business Process Stage: 

It suggests that every stage has its key goals to achieve, which signifies the necessity of having strategic objectives at every step of the product development and business strategy.

3. Engage Stage: 

It emphasizes the importance of engaging stakeholders, including customers, as soon as possible, pointing to the value of stakeholder feedback and involvement for a successful product launch.

Use Cases:

These stages are central to any product commercialization endeavor and, as such, are highly relevant across multiple industries:

1. Technology:

Use: To outline the stages of developing and launching new tech products.

Presenter: Product Manager

Audience: Development Team

2. Pharmaceuticals:

Use: Describing the process of bringing new drugs or medical devices to market.

Presenter: Head of R&D

Audience: Investors

3. Manufacturing:

Use: Explaining the phases of product design, testing, and market introduction.

Presenter: Operations Director

Audience: Production Staff

4. Consumer Goods:

Use: Presenting the roadmap for launching new consumer products.

Presenter: Marketing Executive

Audience: Sales Representatives

5. Automotive:

Use: Discussing the concept to market journey of new vehicles or automotive technology.

Presenter: Chief Engineer

Audience: Stakeholders

6. Energy:

Use: Illustrating the commercialization process for new energy solutions or products.

Presenter: Innovation Manager

Audience: Policy Makers

7. Agriculture:

Use: Demonstrating the steps for commercializing agricultural innovations.

Presenter: Agribusiness Consultant

Audience: Farmers and Distributors