Competitive benchmarking net marketing contribution ppt powerpoint presentation good

Description:

The image is a PowerPoint slide titled "Competitive Benchmarking," which displays a table comparing the performance of a company against five competitors across various financial metrics for the year 2019. The metrics compared include Sales (in billions), Percent Margin, Marketing & Sales Expenses (as a percentage of sales), Net Marketing Contribution (in billions), and Operating Income (in billions). Additionally, there are "Performance Metrics" listed at the bottom, detailing Operating Income as a percentage of sales, Marketing Return on Sales (ROS), and Marketing Return on Investment (ROI).

Each competitor is represented by an icon, suggesting a visual branding or categorization of the different companies. The data provided allows for a direct comparison of financial performance, efficiency, and marketing effectiveness across companies in the same industry.

Use Cases:

This type of slide is typically used to gauge competitive positioning and can be applied across various industries:

1. Retail:

Use: Analyzing market share and sales efficiency

Presenter: Market Analyst

Audience: Retail managers, strategy teams

2. Automotive:

Use: Comparing profitability and operational performance

Presenter: Financial Analyst

Audience: Executives, investors

3. Technology:

Use: Assessing sales growth and investment returns

Presenter: Business Development Manager

Audience: Stakeholders, marketing department

4. Healthcare:

Use: Benchmarking against competitors in the healthcare market

Presenter: Healthcare Administrator

Audience: Hospital board members, department heads

5. Financial Services:

Use: Measuring financial performance of banking institutions

Presenter: Chief Financial Officer

Audience: Bank executives, investment analysts

6. Manufacturing:

Use: Reviewing cost efficiency and income margins

Presenter: Operations Director

Audience: Production managers, finance teams

7. Consumer Goods:

Use: Evaluating marketing effectiveness and brand performance

Presenter: Brand Manager

Audience: Marketing teams, corporate leadership