Digital media strategies and technical briefing powerpoint presentation slides


PowerPoint presentation slides

Complete set of 55 PPT slides. Best for a digital architect, web analytic, business planers and digital marketing engineer.   Slide templates having resolution better than the rest. Manually resize or edit for perfect results. Ample space easy to fit any sort of text, titles, logo or even animation. Vibrant color graphics and comparison tables. Easily converts to PDF and JPG formats for readable handouts.  The stages in this process are brainstorming tricks to inspire brilliant ideas, stages of brainstorming,brainstorming technique,rules of brainstorming.

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Content of this Powerpoint Presentation

Slide 1: This slide introduces Digital Media Startegies & Technical Briefing. State Your Company Name and get started.
Slide 2: This is an Agenda slide. State your agendas here.
Slide 3: This slide presents About The Product. State product features, specifications etc. here.
Slide 4: This slide showcases Communication Strategy. Describe your strategy here.
Slide 5: This slide presents Audience Research. State audience specifications here.
Slide 6: This slide showcases Key Timelines and Deadlines. State deadlines, milestones etc. here.
Slide 7: This slide showcases Media Objectives. State your objectives here.
Slide 8: This slide also showcases Media Objectives. State your objectives here.
Slide 9: This slide displays Target Audience. State audience specifications here.
Slide 10: This slide presents Spending Direction Considerations. State expenditure here.
Slide 11: This slide displays Creative Direction Considerations.
Slide 12: This slide displays Media KPI Development with- Visitors, Leads, Marketing Qualified Leads, Sales Qualified Leads, Awareness, Consideration, Decision, Buyer’s Journey, Sales and Marketing Process, KPIs.
Slide 13: This slide presents Communication Goals. State them here.
Slide 14: This slide presents Communication Goals with- SPREAD THE WORD, INSPIRE, ENGAGE, CONNECT, NURTURE.
Slide 15: This slide showcases Media Mix Optimization with the following content- Display, Video Mobile, TV, Radio, Outdoor, Print, Social and Search.
Slide 16: This slide presents Campaign Performance in funnel form with Brand, Loyalty, Sales and Leads.
Slide 17: This slide presents Agency Performance with- AD Fraud, Viewability, Brand Safety, TRA score.
Slide 18: This slide showcases Agency Performance. State perfomance specifications here.
Slide 19: This slide shows Media KPIs Performance Evaluation with- Website Visitors (TRAFFIC) Purchases, Installs, Sign-ups (CONVERSION) High- Value Actions, Video Views (ENAGAGEMENT).
Slide 20: This slide showcases Marketing Strategy. State marekting specifics here.
Slide 21: This slide also showcases Marketing Strategy. State marekting specifics here.
Slide 22: This slide showcases Media Budget for marketing spiels.
Slide 23: This slide presents Optimizing Media Budget as - Online (Media Spend Traffic Sales) & Offline.
Slide 24: This slide shows Geographical Segmentation on world map fo men and women.
Slide 25: This slide shows Target Group Segmentation into- Primary and Secondary.
Slide 26: This slide presents Sales Cycle And Seasonal Insight.
Slide 27: This slide also presents Sales Cycle And Seasonal Insight.
Slide 28: This slide displays Core Strategic Audience under the following subheadings- During Visit, Pre Visit, Post Visit, Purchase, Post Purchase.
Slide 29: This slide displays Core Strategic Audience under the following subheadings- Demographic, Socialgraphic, Behavioral, Geographic, Psychographic.
Slide 30: This slide displays Core Strategic Audience in pie chart form.
Slide 31: This slide shows Setting Campaign Metrics. State about them here.
Slide 32: This slide is titled Additional Slides to move forward. You may change the content as per need. 
Slide 33: This is Our Mission slide. State your Mission and Vision here.
Slide 34: This slide presents Our Team with name, designation and image boxes.
Slide 35: This is an About Us slide. State company/team specifications here.
Slide 36: This is an Our Goals slide. State them here.
Slide 37: This slide shows Comparison of males and females.
Slide 38: This slide shows Financial Score. State financial aspects here.
Slide 39: This is a QUOTES slide. State business message, beliefs etc. here.
Slide 40: This slide showcases Segmentation in meter image. State segmenting factors here.
Slide 41: This slide showcases Location to show global presence etc.
Slide 42: This slide showcases a Timeline to show milestones, growth etc.
Slide 43: This slide displays Post It to show reminders, important notes etc.
Slide 44: This slide displays Newspaper image to showcase message, highlights etc.
Slide 45: This slide showcases a Puzzle image to show information, specifications etc.
Slide 46: This slide shows Target Board With Four Dart. State your targets here.
Slide 47: This slide shows a Circular image with text boxes. State information etc. here.
Slide 48: This slide shows a Venn diagram image with text boxes. State information etc. here.
Slide 49: This slide shows LEGO image with text boxes. State information etc. here.
Slide 50: This slide shows Silhouettes image with text boxes. State information etc. here.
Slide 51: This slide shows a Bulb/Idea image with text boxes. State information etc. here.
Slide 52: This slide shows a Magnifying glass image with text boxes. State information etc. here.
Slide 53: This slide shows a Bar graph to state information, comparison etc. here.
Slide 54: This slide displays a FUNNEL image. State information etc. here.
Slide 55: This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.


A digital media strategy should include product features, communication strategy, audience research, media objectives, spending direction, creative direction, and media mix optimization.

The performance of a media agency can be evaluated based on factors such as ad fraud, viewability, brand safety, TRA score, and specific performance metrics such as website visitors, purchases, installs, sign-ups, and high-value actions.

Setting campaign metrics requires defining clear goals and objectives, such as spreading the word, inspiring, engaging, connecting, and nurturing the audience. Metrics should also be aligned with the buyer's journey and sales and marketing process.

Audience research is crucial for understanding the target audience's demographics and social-graphic, behavioral, geographic, and psychographic factors. This helps craft effective communication and media strategies that resonate with the audience.

When optimizing a media budget, it is important to consider online and offline media spending, traffic, sales, geographical segmentation, target group segmentation, sales cycle and seasonal insights, and core strategic audience factors such as during visit, pre-visit, post-visit, purchase, and post-purchase.

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