Five steps process of consumer buying behavior
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Presenting this set of slides with name Five Steps Process Of Consumer Buying Behavior. This is a five stage process. The stages in this process are Problem Need Recognition, Information Search, Evaluation Of Alternatives, Purchase Decision, Post Purchase Behavior. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.
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Content of this Powerpoint Presentation
Description:
The image displays a PowerPoint slide titled "Five Steps Process of Consumer Buying Behavior." The slide outlines the typical stages a consumer goes through when making a purchase decision:
1. Problem/need recognition:
This stage is where the consumer identifies a need or problem that can be triggered by internal or external stimuli.
2. Information Search:
Here, the consumer makes an effort to search for information about the product.
3. Evaluation of alternatives:
Consumers evaluate different brands or products to find the best fit for their needs.
4. Purchase decision:
At this stage, a consumer decides whether or not to purchase a product.
5. Post-purchase behavior:
After the purchase, consumers compare the product with their expectations and are either happy or unhappy with the purchase.
Use Cases:
This slide can be effectively used across various industries for educational and strategic purposes, including:
1. Retail:
Use: Training staff on customer engagement strategies.
Presenter: Retail Manager.
Audience: Sales team.
2. Marketing:
Use: Planning campaigns aligned with consumer behavior.
Presenter: Marketing Specialist.
Audience: Marketing team, advertisers.
3. Consumer Electronics:
Use: Understanding consumer decision-making for product development.
Presenter: Product Manager.
Audience: Product design and development team.
4. E-commerce:
Use: Optimizing the online shopping experience.
Presenter: E-commerce Strategist.
Audience: Website design team, customer service.
5. Automotive:
Use: Tailoring sales approaches to buyer's journey.
Presenter: Sales Trainer.
Audience: Dealership sales staff.
6. Real Estate:
Use: Guiding real estate agents on client acquisition tactics.
Presenter: Real Estate Broker.
Audience: Real estate agents.
7. Financial Services:
Use: Crafting financial products based on client investment behavior.
Presenter: Financial Advisor.
Audience: Investment team, clients.
Five steps process of consumer buying behavior with all 2 slides:
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