Statistics And Case Study On Importance Of Business Communication Training Ppt

Slide 1

This slide depicts information on the importance of business communication. The importance is efficient functioning, facilitation of decision making, minimizing organizational conflicts, job satisfaction and higher productivity, better labor relations, enhanced motivation and morale, and increased employee productivity.

Instructor’s Notes:

Importance of business communication:

• Efficient functioning: Communication is essential in all types of organizations, whether small or large, public or private. An organization's employees' efficient performance is dependent on effective communication within the organization
• Facilitates decision making: The desired outcomes of an organization are heavily reliant on making the right decision at the right time. An efficient communication system is vital to making sound decisions
• Minimizes organizational conflicts: Most business conflicts are not basic but rather a result of misunderstanding and ignorance of the facts. Proper communication between interested parties reduces the point of friction and minimizes those that inevitably arise
• Job satisfaction and higher productivity: Effective communication leads to improved performance because people are better able to understand their jobs and roles
• Establish better labor relations: The need for industrial peace is crucial. Better management and labor relationships result from effective communication
• Enhance motivation and morale: Employee morale improves as a result of communication because they are aware of their role in the business. It gives employees a feeling of assurance and motivates them to work. Employee motivation and morale can be improved through effective communication
• Increases employee productivity: Four out of every five employees believe that effective business communication improves their job performance. Because of information overload, employees frequently waste time searching for content they require to do their jobs

Slide 2

This slide depicts the statistics on the importance of business communication. It highlights that 86% of employees and executives blame workplace failures on a lack of effective collaboration and communication. And teams that communicate effectively, on the other hand, can increase productivity by up to 25%. It also mentions that 78% of workers see the need to prioritize communication in their organization, and poor communication is cited by 28% of employees as the reason for not delivering work on time.

Slide 3

This slide illustrates the statistics on the cost of ineffective business communication, and it demonstrates that ineffective communication has resulted in poor financial outcomes for 52% of workers.

Instructor’s Notes:

Poor internal communication can lead to:

• Strained interpersonal relationships between team members, which has a negative impact on collaboration
• Misunderstandings about roles, responsibilities, or priorities disrupting workflows. This leads to missed deadlines, poorly executed projects, and other costly oversights
• Erode company culture and employee satisfaction, leading to increased turnover and negative feedback on employer review websites

Poor external communication with other businesses and customers can:

• Lower contract renewal rates and opportunities for upsells and collaboration (for B2B businesses)
• It will result in dissatisfied customers and clients, who will be more likely to take their business elsewhere
• Degrades the public's perception of your brand, potentially portraying your company as unprofessional, untrustworthy, or (worst-case scenario) unethical

Slide 4

This slide illustrates a case study on the cost of ineffective business communication. It mentions Bruce, a research chemist for a large petrochemical company, who wrote a lengthy report on some new compounds he synthesized in the lab from oil-refining byproducts. The report's main body consisted of tables listing their chemical and physical properties, molecular structure diagrams, chemical formulas, and computer printouts of toxicity tests. It also suggested, in a casual manner and buried at the end of the report, that one of the compounds might be a particularly effective pesticide.

Slide 5

This slide depicts a case study on the cost of ineffective business communication. It highlights that after seven years, the same oil company also launched a major research program to develop more effective but environmentally friendly insecticides. It also mentions that someone discovered Bruce's report and toxicity tests after six months. A few hours of additional testing confirmed that one of Bruce's compounds was the safe, cost-effective insecticide they were looking for.