Powerpoint Templates and Google slides for Customer Behaviors And Trends

Deliver this complete deck to your team members and other collaborators. Encompassed with stylized slides presenting various concepts, this Enhancing Marketing Strategy By Collecting Customer Demographic And Behavioral Data Complete Deck is the best tool you can utilize. Personalize its content and graphics to make it unique and thought-provoking. All the seventy five slides are editable and modifiable, so feel free to adjust them to your business setting. The font, color, and other components also come in an editable format making this PPT design the best choice for your next presentation. So, download now.

Present the topic in a bit more detail with this Implementing Customer Strategy For Your Organization Customer Segments And Their Behavior. Use it as a tool for discussion and navigation on Customer Segments And Their Behavior. This template is free to edit as deemed fit for your organization. Therefore download it now.

The purpose of this slide is to highlight the significance and benefits of understanding customer behavior and preferences for car dealerships. It includes better communication and marketing, enhance customer retention, increase loyalty towards business, better inventory planning, increase sales and research competition.Increase audience engagement and knowledge by dispensing information using Understanding Customer Behavior And Effective Marketing Strategies. This template helps you present information on six stages. You can also present information on Better Communication, Enhance Customer, Increase Customer using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following Slide highlights the behavioral geographical psychographic and demographic criteria to target customers which includes buying preference, number of visits, income class, religious beliefs, interests, geolocation, weather, season, age, gender, and ethnicity. Increase audience engagement and knowledge by dispensing information using Behavioral Geographic Psychographic And Customer Segmentation Strategy MKT SS V. This template helps you present information on four stages. You can also present information on Behavioral, Geographical, Psychographic using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides glimpse about customer behavior analysis for business organization to sort its customers on the basis on brand loyalty, benefits sought, readiness to buy. It includes customer segments such as product adopters, frequent users, social media engagers etc. Present the topic in a bit more detail with this Analyzing Customer Behavior Based On Benefits Sought Analyzing And Managing Strategy SS V Use it as a tool for discussion and navigation on Customer Segment, Product Adopters, Social Media Engagers This template is free to edit as deemed fit for your organization. Therefore download it now.

The following Slide highlights the behavioral geographical psychographic and demographic criteria to target customers which includes buying preference, number of visits, income class, religious beliefs, interests, geolocation, weather, season, age, gender, and ethnicity Increase audience engagement and knowledge by dispensing information using Behavioral Geographic Psychographic And Customer Demographic Segmentation MKT SS V. This template helps you present information on four stages. You can also present information on Behavioral Criteria, Geographical Criteria using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide represents popular myths associated with neuromarketing with facts and insights from the industry. It covers details regarding branding, product designing, emotional marketing etc. Deliver an outstanding presentation on the topic using this Myths And Facts Regarding Neuromarketing Strategy Study For Customer Behavior MKT SS V. Dispense information and present a thorough explanation of Neuromarketing, Brainwashing, Market Analysis using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This vibrant PowerPoint icon represents the power of big data analytics in the world of ecommerce marketplaces. With its eye catching color and design, it captures the essence of using data to drive success in online retail. Perfect for presentations and reports on the growing importance of data in the ecommerce industry.

This Monotone powerpoint icon is the perfect addition to any presentation on Big data analytics for ecommerce marketplaces. With its sleek and modern design, it will enhance the visual appeal of your slides and effectively convey the importance of utilizing data analytics in the competitive ecommerce market.

This slide showcases multiple tools to help organization track marketing attributions digitally. It includes tools such as optimize keywords, google surveys, omnichannel marketing and analytics. Introducing Tools For Tracking Consumer Behavior Strategies To Optimize Customer Journey And Enhance Engagement to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Omnichannel Marketing, Google Surveys, Optimize Keywords, using this template. Grab it now to reap its full benefits.

The following slide showcases various customer needs and requirements of an ecommerce company to target potential and retain existing customers. It includes elements such as convenience, product variety, competitive pricing, quality, customer service, flexibility in payment etc. Increase audience engagement and knowledge by dispensing information using Understanding Target Customers Needs And Behavior Effective Revenue Optimization Strategy SS. This template helps you present information on six stages. You can also present information on Convenience, Competitive Pricing, Quality Products using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Also go deeper into customer research to know the channels used most by them, channels used to find your brand and their general online behavior. Present the topic in a bit more detail with this Analyze Customer Behavior To Reach Maximum People Consumer Lifecycle Marketing And Planning. Use it as a tool for discussion and navigation on Analyze, Advertisement, Products. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers client interaction and behaviour monitoring strategies implemented in the new CRM software. It includes steps such as email, calls and meeting clients through CRM, recording all conversations, tracking clients purchase history, etc. Deliver an outstanding presentation on the topic using this F467 Crm Strategy Customer Interaction And Behavior Tracking Crm Software Deployment Guide. Dispense information and present a thorough explanation of Customer, Interaction, Strategy using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide covers client interaction and behaviour monitoring strategies implemented in the new CRM software. It includes steps such as email, calls and meeting clients through CRM, recording all conversations, tracking clients purchase history, etc. Present the topic in a bit more detail with this Crm Platform Implementation Plan Crm Strategy Customer Interaction And Behavior Tracking. Use it as a tool for discussion and navigation on Strategy, Customer, Interaction. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers client interaction and behaviour monitoring strategies implemented in the new CRM software. It includes steps such as email, calls and meeting clients through CRM, recording all conversations, tracking clients purchase history, etc. Deliver an outstanding presentation on the topic using this Crm Strategy Customer Interaction And Behavior Tracking Customer Relationship Management System. Dispense information and present a thorough explanation of Strategy, Customer, Interaction using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide covers client interaction and behaviour monitoring strategies implemented in the new CRM software. It includes steps such as email, calls and meeting clients through CRM, recording all conversations, tracking clients purchase history, etc. Deliver an outstanding presentation on the topic using this Crm Implementation Process Crm Strategy Customer Interaction And Behavior Tracking. Dispense information and present a thorough explanation of Strategies, Implemented, Software using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide covers client interaction and behaviour monitoring strategies implemented in the new CRM software. It includes steps such as email, calls and meeting clients through CRM, recording all conversations, tracking clients purchase history, etc. Deliver an outstanding presentation on the topic using this Crm Strategy Customer Interaction And Behavior Crm System Implementation Guide For Businesses. Dispense information and present a thorough explanation of Customer, Interaction, Conversations using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

In this slide we have shown the behavioral trends of the customer that may effect the company performance and have effect on sales of the organization Introducing Analyzing Customer Journey And Data From 360 Degree Customer Behavioral Trend to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Experience, Reliability On Reviews, E Commerce , using this template. Grab it now to reap its full benefits.

In this slide we have shown the behavioral trends of the customer that may effect the company performance and have effect on sales of the organization Introducing Customer Behavioral Trend Analyzing Customer Journey And Data to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Trials And Experience, Reliability On Reviews, E Commerce , using this template. Grab it now to reap its full benefits.

Give your next presentation a sophisticated, yet modern look with this 100 percent editable Behavioral customer segmentation colored icon in powerpoint pptx png and editable eps format. Choose from a variety of customizable formats such as PPTx, png, eps. You can use these icons for your presentations, banners, templates, One-pagers that suit your business needs.

Make your presentation profoundly eye-catching leveraging our easily customizable Behavioral customer segmentation monotone icon in powerpoint pptx png and editable eps format. It is designed to draw the attention of your audience. Available in all editable formats, including PPTx, png, and eps, you can tweak it to deliver your message with ease.

Presenting Five Types Customer Buying Behavior In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase five stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Five Types Customer Buying Behavior. This well structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Presenting our Customer Centric Behaviors In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases four stages. It is useful to share insightful information on Customer Centric Behaviors This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Introducing Agenda Enhancing Marketing Strategy By Collecting Customer Demographic And Behavioral Data to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Agenda, using this template. Grab it now to reap its full benefits.

Increase audience engagement and knowledge by dispensing information using Enhancing Marketing Strategy Customer Demographic And Behavioral Data Table Content. This template helps you present information on one stage. You can also present information on Techniques Personalized, Determining Ideal, Track Personalized using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following slide outlines overview of behavioral segmentation along with segmentation elements. It highlights elements such as life cycle stages, website activity, last customer engagement and ecommerce activity. Deliver an outstanding presentation on the topic using this Introduction Of Behavioral Segmentation Customer Segmentation Targeting And Positioning Guide. Dispense information and present a thorough explanation of Website Activity, Customer Engagement, Ecommerce Activity using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide showcases various advantages of segmenting customers based on behavioral elements. It showcases benefits such as improves personalization, predict future behaviors and determine behavior patterns. Present the topic in a bit more detail with this Key Benefits Of Behavioral Segmentation To Customer Segmentation Targeting And Positioning Guide. Use it as a tool for discussion and navigation on Improves Personalization, Predict Future Behaviors, Determine Behavior Patterns. This template is free to edit as deemed fit for your organization. Therefore download it now.

Presenting our Shopping Behavior Customers In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases six stages. It is useful to share insightful information on Shopping Behavior Customers. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Presenting our Customer Purchasing Behavior In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases four stages. It is useful to share insightful information on Customer Purchasing Behavior This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Presenting Behavioral Interview Questions Customer Service In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase five stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Behavioral Interview Questions Customer Service. This well structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Presenting our Customers Behavior In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases five stages. It is useful to share insightful information on Customers Behavior This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Presenting our Customer Behavior Marketing In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases three stages. It is useful to share insightful information on Customer Behavior Marketing. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Presenting Customer Buying Behavior In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase three stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Customer Buying Behavior. This well structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Presenting Customer Behavior Example In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase four stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Customer Behavior Example. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

This slide represents the dashboard to help management in analyzing the point at which customers leave the checkout process. It includes details related to KPIs such as shipping drop-off, payment drop-off etc. Present the topic in a bit more detail with this Customer Checkout Behavior Kpi Dashboard Analyzing And Implementing Management System. Use it as a tool for discussion and navigation on Dashboard, Comparison Period, Session With Transaction. This template is free to edit as deemed fit for your organization. Therefore download it now.

Give your next presentation a sophisticated, yet modern look with this 100 percent editable Online customer behavior colored icon in powerpoint pptx png and editable eps format. Choose from a variety of customizable formats such as PPTx, png, eps. You can use these icons for your presentations, banners, templates, One-pagers that suit your business needs.

Make your presentation profoundly eye-catching leveraging our easily customizable Online customer behavior monotone icon in powerpoint pptx png and editable eps format. It is designed to draw the attention of your audience. Available in all editable formats, including PPTx, png, and eps, you can tweak it to deliver your message with ease.

Give your next presentation a sophisticated, yet modern look with this 100 percent editable Online customer behavior description colored icon in powerpoint pptx png and editable eps format. Choose from a variety of customizable formats such as PPTx, png, eps. You can use these icons for your presentations, banners, templates, One-pagers that suit your business needs.

Make your presentation profoundly eye-catching leveraging our easily customizable Online customer behavior description monotone icon in powerpoint pptx png and editable eps format. It is designed to draw the attention of your audience. Available in all editable formats, including PPTx, png, and eps, you can tweak it to deliver your message with ease.

Presenting our Customer Behavior Data Analysis In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases four stages. It is useful to share insightful information on Customer Behavior Data Analysis. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

This slide demonstrates framework on planned behaviour model to determine individual intentions to engage in behaviour. It include factors affecting customer behaviour such as personality, emotions, age, gender, knowledge and media exposure Presenting our well structured Understanding Customer Action Using Fishbein And Ajzen Planned Behavior Model. The topics discussed in this slide are Characteristics, Easy Accessibility . This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

This slide represents the dashboard to help management in analyzing the point at which customers leave the checkout process. It includes details related to KPIs such as shipping drop off, payment drop off etc. Deliver an outstanding presentation on the topic using this Analysis And Deployment Of Efficient Ecommerce Customer Checkout Behavior KPI Dashboard. Dispense information and present a thorough explanation of Customer Checkout Behavior, KPI Dashboard, Shipping Dropoff using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Presenting Predict Customer Behavior In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase three stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Predict Customer Behavior. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

This slide showcases customer segmentation based on their engagement and behavioral factors. It showcases customer segmentation such as active customers, lapsed customers and inactive customers.Introducing Behavioral Segmentation Based Types Of Customer Segmentation And Profiling to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Lapsed Customer, Active Customer, Inactive Customer, using this template. Grab it now to reap its full benefits.

This coloured PowerPoint icon is an ideal visual aid to help you present customer preferences. It features a vibrant design and is easy to customize for any presentation. It is perfect for illustrating customer feedback, surveys, and more. Its a great way to engage your audience and make your message stand out.

This monotone PowerPoint icon is perfect for illustrating customer preferences. It features a simple, modern design that can be used to represent any customer preference in a professional, visually appealing way. Its perfect for presentations, reports, and more.

This slide shows the customer personas for a cosmetic market in order to target the prospective leads. It includes various aspects such as target audience, demographics, lifestyle and product usage Introducing Cosmetic Market Target Customer Personas Behavioral Geographical And Situational Market MKT SS to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Cosmetic, Target, Customer, using this template. Grab it now to reap its full benefits.

This slide showcases behavioural market segmentation strategy that focuses on categorizing customers based on their purchasing habits. The aspects include purchase behaviour, occasion timing, customer journey stage etc Introducing Customer Behavioral Market Segmentation Behavioral Geographical And Situational Market MKT SS to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Behavioral, Market, Segmentation, using this template. Grab it now to reap its full benefits.

The following slide depicts understanding customer needs and accordingly delivering the same. It comprises components such as identity, distribution, create and collection. Increase audience engagement and knowledge by dispensing information using Customer Need Analysis Segmentation Behavioral Geographical And Situational Market MKT SS. This template helps you present information on four stages. You can also present information on Analysis, Segmentation, Customer using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows the customer segmentation of an individual based on various factors. It includes demographics, psychographics, sources of information, and geographic. Deliver an outstanding presentation on the topic using this Customer Segment Profile With Different Categories Behavioral Geographical And Situational Market MKT SS. Dispense information and present a thorough explanation of Customer, Segment, Profile using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The mentioned slide showcases the process of analyzing and creating customer segmentation based on various factors. It includes defining segmentation objectives, segment model development, segment profiling, and segment strategies Introducing Customer Segmentation Analysis Strategic Process Behavioral Geographical And Situational Market MKT SS to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Segmentation, Development, Strategies, using this template. Grab it now to reap its full benefits.

This slide highlights the purchasing preference of a customer by evaluating the thought process and need for the particular product. The two factors to be considered are customers thought process and lifecycle marketing stage Present the topic in a bit more detail with this Customer Segmentation Through Preference Behavioral Geographical And Situational Market MKT SS. Use it as a tool for discussion and navigation on Segmentation, Customer, Preference. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide showcases various categories of e commerce market segmentation by dividing a customer base into groups based on demographics, behavior, and or other characteristics. Introducing E Commerce Market Customer Segmentation Behavioral Geographical And Situational Market MKT SS to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Market, Customer, Segmentation, using this template. Grab it now to reap its full benefits.

Develop a customer persona to understand their needs, issues, insights, thoughts, feeling and behavior. This helps in tailoring your content marketing strategy for maximum benefits. Deliver an outstanding presentation on the topic using this First Understand Your Target Customer Behavioral Geographical And Situational Market MKT SS. Dispense information and present a thorough explanation of Target, Customer, Issues using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases a strategic process to effectively implement market segmentation strategies in practice. The steps include define market framework, build the plan, define KPIs etc Increase audience engagement and knowledge by dispensing information using Market And Customer Segmentation Implementation Behavioral Geographical And Situational Market MKT SS. This template helps you present information on six stages. You can also present information on Strategy, Plan, Implement using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows a strategic process to develop customer segmentation profile. It includes identifying the best customers and notable attributes, surveying them, extracting data from online channels, fill the customer profile templates. Increase audience engagement and knowledge by dispensing information using Steps To Create Customer Segmentation Profile Behavioral Geographical And Situational Market MKT SS. This template helps you present information on five stages. You can also present information on Customer, Segmentation, Profile using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following Slide highlights the five steps to target new customer demographic illustrating key headings which includes research, customer persona, segmentation, market benefits and new strategies Increase audience engagement and knowledge by dispensing information using Strategic Process To Create New Customer Demographics Behavioral Geographical And Situational Market MKT SS. This template helps you present information on five stages. You can also present information on Customer, Demographics, Strategic using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview of the consumer behavior used to influence clients decisions. The slide includes a positive impact of determining consumer behavior on the firm that is to improve marketing, retain customers, increase loyalty and ensure effective marketing mix decision making. Increase audience engagement and knowledge by dispensing information using Consumer Behavior To Gather Insights And Influence Decisions Customer Research This template helps you present information on Five stages. You can also present information on Improve Marketing And Communication, Consumer Behavior, Fulfill Their Desires using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases behavioural market segmentation strategy that focuses on categorizing customers based on their purchasing habits. The aspects include purchase behaviour, occasion timing, customer journey stage. Introducing Customer Behavioral Market Market Segmentation And Targeting Strategies Overview MKT SS V to increase your presentation threshold. Encompassed with Five stages, this template is a great option to educate and entice your audience. Dispence information on Purchase Behavior, Satisfaction Engagement, using this template. Grab it now to reap its full benefits.

This colourful PowerPoint icon is ideal for illustrating the concept of behavioural segmentation. It is a helpful visual aid for presentations and reports, and can be used to help explain how customers are divided into groups based on their behaviour.