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The What, Why & How Of Branding Explained
Brands are never just brands. They are much more than that. Emotions, memories, connections... whatever you may call it! Coca-Cola is much more than just a soda. What comes to your mind when you think about the good old Coca-Cola? Is it the brand that attracts you or the color red and the […]Gunjan Gupta October 9 2019 -
The Nitty- Gritty Of Social Media Marketing
I don’t think there is a need to tell you how massively social media is growing. In fact, it is the fastest growing trend in the world’s history which isn’t surprising considering our addiction to it. This sector is growing faster than the internet itself. It took approximately 10 years for the internet to […]Gunjan Gupta October 3 2023 -
Why Just Market, When You Can NEUROMarket!
Have you heard of the Coke War, popularly known as the Pepsi challenge? If not, here it is. Back in the eighties, a challenge was conducted between the two leading soft drink brands- Coca-Cola and Pepsi which originally took the shape of a blind taste test. The blindfolded consumers were asked to sip each […]Gunjan Gupta October 9 2019 -
A Beginner's Cheat-Sheet To Email Marketing (PowerPoint Templates Included)
Do you think email marketing is long gone or a thing of the past? Stats says not a chance! With the advent of social media platforms like Facebook, Instagram and others like chatbots, virtual reality, it may sometimes feel like email marketing is losing its charm. But stats prove that this is just a fallacy […]Gunjan Gupta October 9 2019 -
Master the Golden 10-20-30 Rule of Guy Kawasaki to Create Engaging PowerPoint Slides
We all have faced the fear of public speaking at least once in our lifetime. Standing on the podium, in front of power-dressed men and women waiting to devour us as soon as we make a mistake with the only shield, our support system - the presentation that we have to spend hours and hours […]Gunjan Gupta October 9 2019 -
Human Resource Strategies to Prevent Your Growing Company From Imploding!
Is your business growing? It is not as small as it used to be? When you have a small business say as small as you and your friend, the thought of building an HR department never even crosses your mind probably because the duties of an HR are easily outsourced. So, what is […]Gunjan Gupta February 24 2021 -
Is Your Business Really Growing? Top 7 Business Metrics That’ll Prove You Right Or Wrong
If you are a hardcore fan of cricket as I am, you must be knowing that a player is considered a good player if he is an all rounder i.e baller, batsman and a fielder. No single statistic can determine the performance of the player. It has to be an amalgamation of all three characteristics […]Gunjan Gupta October 9 2019 -
9 Design Trends to Take PowerPoint by Storm In 2019
I know it is too good to be true but 2019 means we are entering into the last and the final chapter of the decade. The year 2018 showed us that the presenters are not afraid of experimenting with something new, so we consider 2019 to be a year of breaking old traditions and stereotypes […]Gunjan Gupta October 9 2019