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Corporate Communication Strategy
Corporate communication strategy is ultimately creating a brand identity for the organization. Moreover, the strategy building for corporate communication in 2022 and beyond is not just maintaining great communication with the team, it is the effective communication with the stakeholders, relations with public, at the time of crisis, event, etc.
In contrast, organizations have to prepare themselves well-in-advance for communicating the corporate discussions to the public. For developing the core strategies, they need to take a lot of steps. Some of the key steps to prepare for corporate communication strategy in 2022 & beyond are:
- Prioritize the goals
- Identify the key objectives behind communicating
- Conduct proper research for stakeholder inputs
- Always give time to review the comments & feedback of customers
- Conduct in-depth surveys, etc.
Get your hands on our ready-made, 100% editable, and comprehensive template on types of corporate communication strategy.
Take Glance on Types of Corporate Communication Strategy Template
Read out what all essential components that you can’t miss in your communication strategy template.
We have jotted down all the vital elements and explained each one of them in the blog. Take a look at those components.
Start with your comprehensive guide journey on corporate communication strategy from the scratch.
# Cover Slide
Cover slide of the template illustrates the title i.e. Types of Communication Strategy. In contrast, the slide also shows name of the company and an efficient design related to the topic. Also, one can customize the design, font, colors, and other formatting type based on their personal needs.
Do check out the template to know what all essential components are covered, along with that read the blog to know the use-case and role of types of communication strategy for organization.
Download this 100% editable slide from Competent PowerPoint Template
# Introduction to Corporate Communication
Strategic way through which the organizations engages it stakeholders at various levels is known as corporate communication. This section of the template will highlight information regarding the introduction to corporate communication, how it can help the firms, steps to develop a corporate communication strategy, etc. In contrast, the slide provides details and description of the corporate communication, and clear instructions among the team to implement it in the process competently.
Moreover, strategic communication strategy can help the organizations in multiple ways as an external communication builds corporate brand identity & internal communication helps in effective operations. Furthermore, the slide shows the steps to develop a robust & competent corporate communication strategy. Those steps are identify key stakeholders, analyze the firm environment, define strategic goals, develop communication policy, etc.
Download this 100% editable slide from Competent PowerPoint Template
# Types of Corporate Communication: Overview
Corporate communications can be of multiple types, depending on the organizations need you can implement a successful strategy to effectively manage the communication flow in your company. This section of the deck shows various types of corporate communications that can be used by any organization. In contrast, the types are public relations, internal communication, stakeholder communication, and crisis communication.
Moreover, public relations is a marketing tool utilized by various organizations to build their brand awareness & recognition among their customers. Henceforth, this section in the template presents introduction to public relations. It also displays impact of good PR strategy such as organizations credibility, great outreach potential, overall marketing cost, etc.
Download this 100% editable slide from Competent PowerPoint Template
# Internal Communication
This section of the template illustrates introduction and impact of the internal communication, tools used for internal business communication, IT project management communication plan, and communication plan for program implementation. In contrast, the slide provides details for the internal communication as a tool for organization efficiency. Moreover, the slide shows the impact of good internal communication, i.e. enhanced productivity, employee engagement, employee satisfaction, etc.
Furthermore, the template also illustrates the tools used for internal business communication that are intranet, communication tools like Skype, Teams, etc. company news letter, e-mails, meetings, etc. Also, the deck showcases the communication plan for sharing application and website development updates. Thus, it displays details for communication goal, audience, tool of communication, frequency, etc.
Similarly, the deck also highlights a communication plan for business program management. It shows details such as target audience, goals, tools, timetable and more.
Download this 100% editable slide from Competent PowerPoint Template
# Stakeholder Communication
This section of the deck highlights information regarding the stakeholder communication as a tool for organization efficiency. It also displays key impact such as increase in credibility, decrease in cost, better position statement, great outreach potential, etc. Moreover, the template shows multiple tools that the organization can use for its stakeholders communication, these tools are measured on the basis of their cost, frequency, etc.
Furthermore, the slide even presents the communication planning sheet which is prepared before communication plan and include what should a communication plan includes. It has all the vital components like key concerns, communication approaches, required level of support, required action, sign off, key messages, etc. Also, the deck shows communication updates list known as checklist regarding project plans. It covers the names of the stakeholders, project report status, control group meeting status, organizational updates, daily updates, etc.
In contrast, the deck also highlights the relationship between the stakeholder influence and the power. Where there are greater efforts and fewer stakeholders, along with that while going down where less efforts has more stakeholders. The slide also has stakeholder project engagement programme sheet that includes vital components like activity/project, types of information disclosed, location/dates of meeting, stakeholder groups consulted, etc.
Download this 100% editable slide from Competent PowerPoint Template
# Crisis Communication
The crisis communication is widely described as the gathering, processing, and transmitting, the information needed to address a crisis. Moreover, it is a conversation between the organization and its public before, during, and after the unfavorable event. This section of the deck presents an introduction to the internal communication as a tool for organization efficiency.
It also displays key impact such as increase in credibility, decrease in the cost, better position statement, great outreach potential, etc. Moreover, the slide displays the impact of good crisis communication like helps in building organization resources, identify the future threats, in the company moral, training of employees for crisis management, etc.
Furthermore, crisis management does not require regular tools which are used for general communication among the organization. Henceforth, we have provided you with a list of special communication and management tools during any crisis. The slide covers tools that organization can use, these tools are based on cost, error rate, adaptability rate, etc. Also, the channels can be automated e-mails, virtual presentation, project summary report, etc. Consequently, the deck includes the guidelines for companies to respond to social media comment/posts.
It also shows that social media are public forums and real-time, once information is published, it is considered on the record and can be used by the media & others.
Download this 100% editable slide from Competent PowerPoint Template
# Event Communication
This section of the template displays details regarding corporate program schedule with keynote speakers and content calendar for event communication planning. In contrast, the slide exhibits timetable for the upcoming event. It includes various vitals such as the date of the day, title of the program, venue, time of the seminar registration, welcoming chief guest details, sessions that will be held, etc.
Consequently, the slide even illustrates the communication schedule for the upcoming event. It includes predetermined promotional content for email marketing, Instagram, website landing page, Facebook, etc. Also, the event communication plan includes details for the event date and post event details, and more.
Download this 100% editable slide from Competent PowerPoint Template
# Establishing New Workflow with New Communication Strategy
Communication during work from office should be simple and send a clear message to public. This section of the deck shows information regarding how to establish successful communication flows, checklist for establishing a successful communication strategy, various KPIs to measure the communication process, etc.
Moreover, the slide covers the process flow for stakeholders’ communication. It showcases a complete 8 step process which includes the channel through which message is to be sent, the formulation of the message, etc. Also, the slide showcases the complete communication work process for the organization so that the individuals can get comprehensive details on the same.
In contrast, the slide also covers a checklist for implementing successful communication strategy in the organization. It also displays multiple parameters such as setting goal, defining the vital communication type, etc. Also the checklist includes column for both yes and no options. At last, the slide covers the key performance indicators that can be used by the companies to measure their communication strategy performance.
Various KPIs mentioned in the deck includes employee engagement rate, open rates, page visits and logins, adoption rate, employee feedback, employee advocacy, etc.
Download this 100% editable slide from Competent PowerPoint Template
Bottom Line
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