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An online streaming service company like Netflix, Amazon, etc., started its month with 10,000 customers. During the month, 500 subscribers canceled their subscriptions permanently. The company lost 5% of its customers. It means that out of every 100 subscribers they had at the beginning of the month, five left by the end. This scenario exemplifies […]

Coca-Cola is a multinational brand that has become an industry legend. The most popular beverage in the world sells billions of drinks daily in over 200 countries. Its sales and marketing strategy has attracted customers for over 120 years, propelling it to the world’s biggest manufacturer and licensor of nonalcoholic beverages. The brand has used […]

“Many companies get trapped by the paradox of hitting numbers 'now' versus improving sales for future quarters or years ahead,” says Tiffani Bova, a top X (Twitter) influencer. She is considered to be known for her valuable views on business growth.    This statement affirms the need to pursue business development constantly and ensure that […]

Environmental sustainability is a compliance requirement and a business strategy, including practices and policies to minimize a company’s carbon footprint and optimize resource efficiency. It also involves a shift towards sustainable business models and methods to adhere to regulations and contribute to environmental conservation and renewal.   Environmental Sustainability in Business   As customers and stakeholders […]

Businesses cannot just wake up one fine day to say they need candidates for key positions. It just done not happen that day. It is work that demands some skills, experience and passion and candidate sourcing needs to be part of your input process to, finally, relax on a key business position.    Candidate sourcing […]

We are all familiar with the information that mitochondria are the powerhouse of cells. Similarly, in any business, the employees are the powerhouse. What helps the employees to generate power? All the software and hardware (and yes, it includes the coffee machine in the pantry!) Just as it is essential to have human resources for […]

What are the odds of your startup facing failure?   Let’s delve into a comprehensive analysis of statistics related to startup expenditures, funding, and industry-specific information.   The failure rate for new startups stands at 90%. Just 10% of newly-established businesses manage to survive their initial year. When it comes to failure, 3 of 10 […]

Embarking on a new job is like stepping into uncharted territory – and the first impression can make or break the journey. A stellar onboarding experience is a game-changer. Studies show that well-structured onboarding programs can improve employee retention by 82%.    But here's the kicker – onboarding isn't just crucial for employees; it's equally […]

Let's talk about the incredible journey computer science has been on lately. The demand for computer science jobs is skyrocketing, beating out the average for other gigs. It's basically the rockstar of the job market right now.   Now, computer science isn't just about coding in a corner; it's this multi-layered universe. We're talking about […]

Ever wondered what makes a great event truly memorable? It is not just the grandeur of the occasion but the meticulous planning and coordination behind the scenes. Before the curtain rises, the contracts governing event management play a pivotal role in shaping success. Event management companies ensure uncertainties are minimized, roles are crystal clear, and […]