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If we can order beauty products at our doorstep, then why not an entire beauty parlor?
Gone are the days when we had to step out of our houses to avail the beauty, wellness, home repairs, and maintenance services.
With the advent of technology, everything is now available at the convenience of our homes.
Amidst this pandemic, customers are more attracted towards availing services from such companies that provide home services, as everybody prioritizes safety rather than moving out.
And when they don’t feel like stepping out of their homes, the trained professionals come to their place to provide services as per their requirements.
And one such platform is – Urban company
Online Home Services Are Getting Popular
On-demand home services are gaining popularity, and the market is booming.
Most people these days feel comfortable getting services online rather than themselves going to the store to avail services.
There are multifarious companies providing online services to their customers such as plumbing, beauty, electrical, repair, etc.
Today we will share the journey of one such successful home-service company UrbanClap along with its original pitch deck.
Urban company’s revenue from operations grew by 95%, from INR 108.53cr to INR 212.21cr in March 2019.
About Urban Company
Urban company, founded in Nov 2014, is the largest home service company in Asia. The idea behind introducing this platform was to empower professionals to deliver services such as beauty, massage, cleaning, painting, repairing at home, like never experienced before.
This company offers services in 30 cities of India, including Agra, Ahmedabad, Bangalore, Delhi, Indore, and in 4 international markets, which includes – Abu Dhabi, Singapore, Sydney, and Dubai.
Let’s know some stats of this company-
Urban Company is India's most prominent services marketplace that connects millions of users to home & lifestyle improvement service providers such as handymen, cleaners, beauticians, and more. Here are a few numbers related to the Urban Clap:-
- Urban Clap has over 3,000 home and lifestyle improvement service providers on its platform.
- It has served over 2 million users across 110 cities in India.
- The company is currently doing 1,000 transactions a day and growing at 30% month-on-month
Story Behind the Urban Company
In 2014, customers experienced issues in finding the services they required. The founders (Abhiraj Singh Bhal, Raghav Chandra, Varun Khaitan) then felt that there was a gap in the way people find the services and get connected to the service providers.
So, understanding this problem, the idea of establishing an all-in-one platform came into their minds.
Having realized the problem, Urban clap was thus created, and this app raised a good revenue from different ventures.
Soon, more and more users came to access the services this company listed in the app, and it became a blue-eyed–investor boy, raising around $185 million by Aug 2019 from leading investors.
Why Did Urban Clap Change Its Name To The Urban Company?
The main motive of changing the company's name was to develop sub-brands under the umbrella brand.
Urban clap changed its name to the urban company in Jan 2020.
This new brand encapsulates multiple services that are provided at home, which are –
Urban Beauty – Salon and makeup services
Grooming - Haircut and grooming services for men at home
Cleaning – Home cleaning solutions
Painting – Home painting services
Spa – Massage therapy for both men and women
Repairs – Plumbers, electricians, AC repairs, etc.
Other services provided are fitness and yoga.
Urban Company’s Recovery Post Lockdown
This business resulted in emphatic growth after the lockdown and is expected to double its revenue in the coming years compared to the previous years.
It has registered a 30 percent growth in deliveries and is expected to expand by two times.
Despite months of lockdown, even when COVID-19 was at its peak, the Urban company managed to earn the trust of their customers, as everyone was more concerned about hygiene and safety those days. People love enjoying salon and other services at home, which is why they trust the urban company more because of the professional services provided.
This company has 27000 partners on board and is expected to grow by 35 to 40 percent in the near future.
Also, its revenue doubled to Rs.216 crore in the year 2020 as compared to the previous year.
Urban Company Funding History
12 investors fund this company on this date, with Tiger Global Management and Vy Capital being the most recent names on the list.
It has raised $190.9M in funding over ten rounds and $445.9M in funding over 12 rounds.
A total of 3 organizations were acquired, out of which Glamazon was the most recent one that was acquired on March 4, 2020.
Urban Clap’s Original Pitch Deck
Since the inception of this company, it has been showing rapid growth. And if you want to attract investors to put funds into one such business, you would need a compelling pitch deck.
SlideTeam does all the work for you; by providing you with this set of completely editable templates, you can get started with your presentation for your next startup.
Do not waste time, but start crafting your pitch today by grabbing this deck that took the attention of the investors at a glance.
Let’s go through the templates.
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The Cover Slide
This is the cover slide of the UrbanClap Investor Funding Elevator pitch deck with a black and white theme.
The slide depicts a mobile phone showcasing the various services offered by Urban company under one umbrella that are cleaning and pest control services, spa and massage services, beauty and salon services, plumbing and carpenters, etc.
It gives an idea of the mobile app that has made it easier for people to avail the services just by sitting at the comfort of their home.
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About Urban Company
This template covers the details of UrbanClap company seamlessly. It provides information on the year in which it was founded, its status, number of employees working, number of investors, etc.
Also, this spacious template has enough room that presents the cities in which this platform extends its services to.
Some of the cities are Delhi, Bangalore, Mumbai, Pune, etc.
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What is Urban Clap?
This slide unveils Urban company’s aim and how this company got its first name.
Urban clap name was given to the company, realizing that UrbanClap is a tool that aims to make urban lives more satisfying by resolving the needs of the customers in the form of a clap.
This app allows users to locate any kind of service professional, such as plumber, yoga instructor, or interior designer.
This platform wanted to be the go-to-form for customers to complete projects that are vital to their urban lives, such as planning their homes, such as planning their homes, catching crucial moments, learning arts, filing taxes, and becoming healthier, among other things.
You can utilize the beautifully-crafted slide to present the different services that this company provides.
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History of UrbanClap
Let’s have a look at the History of Urban Company.
The urban company was initially known as the Urban clap, and to develop sub-brands under one umbrella brand; this platform changed its name.
This template depicts its founders, Raghav Chandra, Abhiraj Bhal, and Varun Khaitan, who got the idea of making such a platform to connect service providers with those looking for services in a unique way.
To establish an all-in-one platform, the company was introduced by them.
You can present the company's history in a synchronized way and make your stakeholders believe in the interesting story of Urban company.
All the three partners contributed Rs. 10 lakhs to make their idea a reality, and this company was thus established in December 2014.
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Business and Customer Problems
This template talks about the problems that customers and other businesses were facing.
There were mainly three issues that were noticed –
- The first issue was predicting and understanding the client’s need and matching it with the professional’s standards.
- Another observed issue was that the cost of different service providers remained unclear, because of which it became difficult to determine the rates for consumers.
- Lastly, customers reported that they didn’t get much time from their busy schedules, nor did they get the right people to assist them.
Considering the problems faced by the consumers, this problem statement slide was curated to highlight the same and suggest possible solutions in the next slide.
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Solution offered by Urban Clap
This template comes to the rescue for the problems faced by people that have been discussed in the previous slide.
You can utilize the given slide to talk about the solutions offered by UrbanClap to overcome the problems faced by businesses and the other customers.
Some of the solutions that this company provides to the customer are –
- Use of technologies like AI and MI to simplify the complex user journey.
- Personalizing the UX on the platform.
- Reaching out to Tier 2 cities.
- Marketing of the services.
These solutions helped the Urban company to stand out from the rest and make an identity for themselves. You can grab the slide to introduce such solutions in your startup.
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Multiple Types of Services Provided
This slide provides a glimpse of different services that Urban company offers to their customer by visiting their places.
Some of the services mentioned in this deck are –
Beauty – Under this, services provided are salon and makeup services for women at home.
Spa – Massage services for both men and women at home.
Painting – In this category, professional home painting services are provided.
Cleaning – It offers regular and deep home cleaning solutions
Grooming – Haircut and grooming services for men and kids are provided in this category
Repairs – Electricians. Plumbers, carpenters, AC, and other appliance repairs.
You can jot down the services you would provide to your customers as a startup company.
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How Urban Clap Works?
This template illustrates the working of Urban clap company, which is based on two models -
- Standardized, blue-collar services – In these kinds of services, the customer just wants the job done, for which he can pay by using the app. It includes services like electricians, house cleaners, etc.
- For white-collar service - For these kinds of services, this company makes an effort to recognize what services do the customer needs and how they can help the users by hiring the right professionals in their budget. It includes services like photography, interior designing, etc.
Incorporate the given template to talk about how your company would work by understanding the exact need of the customers.
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Competitive Advantage to Urban Company
Investors will invest in your plan if you can better satisfy your customers than your rivals. This template will help you showcase how your company is better and surpasses your competitors.
Talk about the benefits that customers can avail of by joining hands with your organization.
Jot down the key takeaways that are an added advantage for your firm like –
- 80+ services that are provided under this platform
- The services provided under this platform are more reliable and trusted
- Urban Clap offers economical and effective services to its customers.
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Urban Clap Business Model
Before putting money into your business, your audience would want to have better insights into the company's work. This is where the Business model template comes to the rescue.
It includes types of services offered by the company as booked and non-booked.
It presents a path that the system follows when any customer logs in on the Urban clap partner app to avail of the services offered.
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Customer Segmentation and Relation
The given slide talks about the customer segmentation strategy for UrbanClap Company.
This slide depicts customer segment on the basis of users-
- Those who want to simplify their urban lives with a clap.
- Those who are unable to locate nearby sellers.
UrbanClap was formed to help vendors-
- Those who wanted to expand their market.
- Vendors who wanted to live on their terms
- Those who wanted to supplement their incomes.
It also talks about building customer relationships through social media, reviews, ratings, etc.
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Value Proposition of Urban Company
This slide showcases the value proposition strategy for customers as well as vendors of the urban company. Here, Customers can get access to services from the comfort of home.
They get multiple payment options and also a chance to rate the services provided.
Not only this, it has become easy for the customers to get involved in the chat with the local vendors before booking the appointment. Also, the value proposition for vendors is that there is data security and safety. They can expand the service business and add service charges based on an hour.
So, in case you are planning to invest in one such business, you should definitely not skip this slide.
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Key Resources, Cost Structure and Revenue Stream of Urban Company
This slide highlights the Key resources, cost structure, and revenue stream of the Urban company succinctly.
To beat the high-level competition, one must consider these three elements, which are –
Key resources – Robust mobile app and engaging website should be developed to draw users’ attention towards your app.
Cost structure – The cost involved in developing and maintaining this platform should also be considered.
Revenue Streams – This section would highlight your income generated from commissions, reverse action, advertisements.
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Why Choose Us?
This template unveils why customers and other businesses should choose Urban Clap over any other company.
Businesses get many benefits from an app like Urban clap, which is clearly depicted in the given template. Some of these are –
- Competitive salary and Incentive
- Unlimited growth Opportunities
- Amazing Hackathons
- Fun in the Office
- Free shuttle services
- Lunch and Dinner on the house
Customers should choose this platform than any other app because-
- It has trusted professionals
- Provides guaranteed services
- Freedom to chat with professionals
- Match the needs
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Urban Company Success Timeline
The success timeline of the Urban company is depicted in the given template from 2014 to 2018. It mainly focuses on the accomplishments and milestones achieved so far.
It presents the amount of funds raised since the year it was founded.
In April 2015, this platform raised 1.6 Million dollars in Seed funding.
In June 2015, it received 1.6 Million dollars in Series A funding.
Then this amount gradually increased in the succeeding years from 25 Million dollars to 50 Million dollars in Series B, C, and D funding.
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Wrapping Up
You can get your hands on this beautifully-designed deck to impress your investors in one go.
The major thing that differentiates your business from other businesses is how you present yourself.
You will surely win the session by joining hands with this editable deck of SlideTeam.
Create a pitch deck of your own by making some edits in the above designed deck or call us at "408-659-417" to get a deck designed for you from scratch.
In case of any queries you can email us at [email protected].
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