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Marketers, world-wide, use inbound marketing as their primary marketing approach. Over 74% vouch for its efficacy and impact, with more making a beeline to understand inbound marketing and its implementation. It is part of strategy of businesses that always yields results as expected.
But exactly what is Inbound Marketing?
A magnet, when lined up, pulls in the surrounding objects rather than reaching out. Inbound marketing is the magnet causing that pull, meaning that you are pulling your audience towards your brand rather than pushing out your brand, campaign, message, or products to potential customers. This strategy is designed to attract customers and draw them in seamlessly.
How does Inbound Marketing work?
Any inbound marketing methodology typically has four steps. It starts with attracting the right set of customers, who you then work to convert, close, and give them the feeling of delight.
Attract: At this initial marketing stage, the prospect searches for content to help them solve a problem. Your organization must create that content to provide it to your prospect at the right place and at the right time through search engine optimization, blogging, and social media marketing.
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Convert: Once you attract the right visitors to the site, the goal is to convert them into leads. The most valuable information during this phase is their contact information. A good way to obtain their details is to exchange content, including eBooks, white papers, infographics and cheat sheets, for their name and email address.
Close: The closing stage is where leads are transformed into customers. At this stage, marketing tools such as email, automation, nurturing, and social media monitoring are used. The aim is to ensure that the correct leads are handed to sales at the right time.
Delight: "It's the little things that count" – this saying has never been more true, as go about delighting your audiences with the experience you provide. Even after a lead becomes a customer, they still need to be engaged through dynamic content, social media, and trigger marketing.
Why is Inbound Marketing important for your business?
By aligning the content you publish with your audience's interests, you attract inbound traffic that you can then convert, close, and engage over time. The creation of such content is a major push to inbound marketing. It also attracts these qualified prospects to your business through content marketing, search engine optimization, and social media. Inbound generates 54% more leads, which are 3x times more qualified leads than outbound leads. The best part about inbound marketing is that it is not a paid form of advertising, so your content can live on your site as long as you want. Inbound leads also cost 61% lower than outbound.
If you are a marketing service provider looking to pitch your expertise to potential clients, we have an expert-designed Inbound Marketing Proposal Template to pitch your services to clients and investors.
If you are looking to enhance your marketing strategies, click here and explore
These templates are 100% editable and content-ready; these provide you with a structure to build your work summaries. With the desired flexibility to edit, they can be tailored to your services and scope of work. Checkout the Complete Deck
Let's explore the treasure trove of templates, in addition to the one you just saw above.
Template 1: Cover Letter PPT Template
A well-presented cover letter conveys your commitment to clients and the work you do daily. Use this ready-made template to set your proposal in motion with confidence, courtesy, and the ability to win recall. Present your company’s goals and vision for the client. Provide your clients with a list of your areas of expertise and help them understand the benefits they get upon hiring you. Use this pre-designed PPT Template as a reference for writing a short and focused letter, indicating your willingness to assist the client. Download now!
Template 2: Project Context for Inbound Marketing Strategies Proposal PPT Template
Highlight the Project Context by clearly stating the objectives you aim to achieve for your client. It may include collaborating with new customers, increment in visitor lead rate, traffic increment etc. Use the funnels diagram to present the identified challenges and the campaigns/strategies to target them. With this PPT Template, you can manage the client's expectations well. Download now!
Template 3: Offerings under Inbound Marketing Services PPT Template
This PPT Slide will showcase your value proposition to your clients. Present the four-step process of inbound marketing; Attract, Convert, Close, and Delight. Explain the objective of the process, i.e., to get the audience to the website, convert these visitors into quantifiable leads, through marketing tactics convert leads into customers, and engage with customers post-purchase to ensure they become your brand promoters. This will help your audience understand the motive and aim of each action. Download Now!
Template 4: Process of Inbound Marketing PPT Template
Showcase your readiness with this Process Slide. This helps you convey to your clients the tasks and strategies that will be deployed through the course of the contract. Since the process will be carried out in multiple phases, in this PPT Template we have provided multiple slides. Use it to present the foundational building phase, along with launch, report, and revise. The foundational phase might include tasks like In-depth buyer persona development, performing situational analysis, goal setting, and strategy building. Download Now!
Template 5: Investment Plan PPT Template
Make sure that you have discussed the investment plan with your customers. Providing your customers with a breakdown of the cost will give them clarity on the amount they will have to arrange as the investment, and within what timeline. The template has a table that lists the expense, along with the estimated costs. Ensure the applicable taxes are take into consideration. To check out the monthly price plan, view the full deck, Download Now!
Template 6: Company Background PPT Template
To provide your clients with information on your company’s background, use this PPT Slide. Include information on what your company does and the services provided. Along with the background, the PPT Template enables you to add information on your company’s core values, vision, and mission. This helps you enhance your company’s reputation and foster trust among potential clients. Download now!
Template 7: Managing Team Introduction PPT Template
Introduce your team to your clients in your product innovation proposal presentation. Showcase your team experts by mentioning their qualifications, designation, years of experience, and areas of expertise in this slide. This conveys your commitment to providing your client with specialized team members, the best-in-class services and product innovations. Download Now!
Template 8: Client Testimonials PPT Template
Client Testimonials provide real-world proof of client satisfaction. This PPT Template will help your potential clients overcome any objections they have and foster trust. The testimonies presented in the proposal should be from reputed clients. Use direct quotations from clients, and present them along their company’s name and their designation. Download Now!
Template 9: Case Study PPT Template
This PPT Slide sets you apart from your competitors. It is focused on ensuring that your clients get quicker, better results if they choose to work with your company. You can use this template to highlight a case study in your company's past. This will include the concern addressed to you in the past, the process you followed to help clients, and the result achieved. This case study should be chosen on factors like the results achieved, and the time taken to achieve the desired results. Download now!
Template 10: Statement of Work and Contract PPT Template
It is vital to understand and explain the scope of work your company will be taking care of. This ensures smooth flow of work in the future. Use this template as a reference to draw up a contract with your potential clients. It should include information like services rendered, cooperation, terms of payment, cancellations plan, confidentiality, terms, and termination. This will avoid any future conflict among the parties. To check out the complete contract, Download now!
ATTRACT CUSTOMERS!
Make a lasting impression on your potential clients and investors with these Inbound Marketing Proposals. The presentation must convey credibility, vision, and competence to create a relationship for successful collaborations. You can save time and effort by streamlining this process with our content-ready proposal PPT Templates. You can focus on the content of your proposal, allowing your ideas to shine through, while our professionally designed templates handle the visual and content-ready part of the presentation.
