Bottoms up approach and top down approach ppt professional designs
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Presenting this set of slides with name - Bottoms Up Approach And Top Down Approach Ppt Professional Designs. This is a two stage process. The stages in this process are Addressability, Top Down Approach, Bottoms Up Approach, Understanding Of Macro Economy, Addressability.
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Content of this Powerpoint Presentation
Description:
The image presents a PowerPoint slide comparing the "Bottoms-Up Approach" and the "Top-Down Approach" in strategic planning or analysis. Both approaches are represented as inverted triangles, indicating the direction in which each strategy is typically developed.
1. Bottoms-Up Approach:
a). At the top of the triangle, which is the starting point for this approach, there's "Company Specifics & Known Market Specifics," suggesting that this approach begins with detailed, micro-level understanding.
b). The next level is "Fundamental Understanding of Market," meaning that after considering specific details, the approach looks at foundational market knowledge.
c). The base, which is the broadest part, is "Addressability," implying that the culmination of the bottoms-up analysis is understanding how to address the market effectively.
2. Top-Down Approach:
a). The top of this inverted triangle is "Understanding of Macro Economy," indicating the approach begins with a broad, macroeconomic perspective.
b). The middle level is "Competitiveness & Penetration," where the focus narrows down to how the company can compete and penetrate the market.
c). The bottom point, aligning with the widest part of the bottoms-up triangle, is also "Addressability," showing that both strategies ultimately aim to understand market addressability.
Use Cases:
This strategic planning framework is applicable in a range of industries:
1. Financial Services:
Use: Analyzing market opportunities for investment.
Presenter: Financial Analyst
Audience: Investors, portfolio managers
2. Marketing:
Use: Developing comprehensive marketing strategies.
Presenter: Marketing Strategist
Audience: Marketing team, brand managers
3. Public Policy:
Use: Formulating policy based on economic conditions and societal needs.
Presenter: Policy Advisor
Audience: Government officials, public stakeholders
4. Real Estate:
Use: Assessing market demand and property valuation.
Presenter: Real Estate Analyst
Audience: Developers, investors
5. Healthcare:
Use: Planning for healthcare service expansion or public health initiatives.
Presenter: Healthcare Administrator
Audience: Medical professionals, health policy makers
6. Technology:
Use: Guiding product development or market entry strategies for tech companies.
Presenter: Chief Technology Officer
Audience: Product teams, business strategists
7. Retail:
Use: Determining store locations and product distribution strategies.
Presenter: Retail Operations Manager
Audience: Retail planners, logistics teams
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