Seo for it industry detailed strategy and action plan edu ppt

Slide 3

This slide covers facts and figures on why SEO is crucial in IT and technology companies. It also depicts that social media is one of the effective methods to learn about new companies, and promote IT products and services.

Instructor's Notes:

• Every year, the number of people who use search engines grows at a rapid pace. Every day, approximately 3.5 billion searches are conducted
• Since the early days of the internet, the search engine results page (SERP) has vastly improved. Previously, we could obtain only website results, but now we can get various “rich” and dynamic effects, ranging from featured snippets to linked Google Maps results
• Search engines, notably Google, have become an integral part of our daily life. It is currently, aside from social media, one of our primary sources of information. It is also one of the effective methods to learn about new companies, goods, and services

Slide 4

This slide covers tech companies that build 7-figure in IT sector with SEO. It also depicts that content marketing and SEO are the main customer acquisition channels.

Slide 5

This slide covers problem regarding SEO Mindset in IT Companies along with its solutions. It also depicts that the role of SEO is to align the online presence, including our website, content, and even social media presence, according to the guidelines of Google and other search engines.

Slide 6

This slide covers the goals of IT companies for doing SEO such as increasing organic traffic, leads, sales conversion, online reputation, brand presence, defining target market, better customer service, etc.

Instructor's Notes:

No matter the strategy or tactic you choose, the core of any SEO tactic for technology and IT companies will revolve around the target keywords.

Slide 7

This slide covers ranking signals for IT/SaaS or software companies such as social signals, content optimization, link profile, technical factors, domain age and overall authority, user experience, etc. 

Instructor's Notes:

Three major technical parameters are especially crucial for SEO:

• A secure and trustworthy site (including HTTPS utilization), 
• Mobile responsiveness, and 
• Optimal site load speed

This is a very basic and rather very crucial step. 

Google will not rank the site if it is not viewed as secure. If the site has a lot of risks because it is difficult to load, it may not rank, and the IT SEO efforts will be futile.

• More than 55% of the sites listed in the top ten positions on Google SERPs are at least three years old
• If your site is relatively new, there isn't much you can do about it besides buying an old domain and making it your own
• Boost your authority by maximizing other ranking factors, including having more high-quality backlinks
• Use semantically-related keywords for content optimization 

There are three main user experience metrics to focus on while optimizing SEO for your IT website:

• CTR (Click-through Rate): the number of individuals that clicked on your link when it showed in the search results
• Bounce Rate: the percentage of visitors that leave your site after only a few seconds. Google will interpret this as your site being unrelated to the search query
• Dwell Time: the amount of Time a person spends on your site after visiting it. It is frequently linked to the relevance and quality of your material

Link profile: when a site links to your site, Google will perceive your site as more relevant.

Social Signals: getting more social shares can significantly help in improving your ranking.

Slide 8

This slide covers factors considered while optimizing content in IT sector such as search queries/keywords that are relevant in IT sector, and the user’s search intent when searching for those queries.

Slide 9

This slide covers optimizing UX/UI as SEO strategy for IT/ SaaS or software companies. It also depicts that if the readers are appropriately engaged, it will improve their delay time, a ranking signal, and the probability of sharing the content, earning more backlinks, etc.

Slide 10

This slide covers keywords optimization as SEO strategy for IT/ SaaS or software companies. It also covers the ways to do it such as keeping keywords and their variations naturally throughout the body of the article, etc.

Slide 11

This slide covers the on-page technical SEO strategy for IT/ SaaS or software companies. It also cover how to do it such as improve the site's user experience, including mobile responsiveness, quick loading time, and other elements that will keep the audience on the site for longer duration.

Instructor's Notes:

Checklist for technical SEO optimization for IT

• Update your page experience – core metrics
• Crawl your site and look for any crawl errors
• Fix broken internal and outbound links
• Get rid of any duplicate or thin content 
• Migrate your site to HTTPS protocol
• Make sure your URLs have a clean structure

Slide 12

This slide covers optimizing rich snippet as SEO strategy for IT/ SaaS or software companies. It also depicts that rich snippets are a fantastic chance for branding IT products 

Instructor's Notes:

• If being highlighted as a rich snippet may help you reach business goals, go for it. For example, if you are an IT Service firm, landing on the first three pages of Google SERPs using SEO services (together with a rich snippet for software developer inquiries) may dramatically boost conversion rate
• Keyword research tools can assist you in analyzing keywords with a high organic click-through rate (CTR). In most situations, these are terms that did not receive feature-rich snippets as a consequence, but there are certain instances when organic CTR stays high even when featured snippets are present. Such keywords should be considered

• A rich snippet must be included in the keyword itself. Keywords with rich snippets potential can be identified using tools such as Ahrefs
• More than 99.5 % of rich snippets come from pages already on the first page of search results for the term
• The page is correctly constructed using structured data markups, which effectively provide attributes and properties to all of your page's elements

Slide 13

This slide covers link profile as SEO strategy for IT/ SaaS or software companies. It also depicts the ways to do it such as guest posting, influencer marketing, SaaS inbound marketing, etc.

Instructor's Notes:

Promote Your Content to Earn Backlinks

For IT companies, tactics that are effective include:

• Digital PR
• Resource link building
• Unlinked brand mentions
• Broken link building
• Guest posting

Slide 14

This slide covers voice SEO strategy for IT/ SaaS or software companies. It also depicts that there are three essential aspects to consider when optimizing for SaaS by targeting conversational search questions or Q&A inquiries:

Instructor's Notes:

• Google favors voice search results from material previously ranked in the top three positions, so stick to the standard SEO optimizations
• For keywords with rich snippets, the rich snippet is usually also displayed as the voice answer
• Focus on topics often asked in the IT service sector and incorporated them into the content (as a subheading or in the middle of the content)

Attempt to outperform the competition by answering the questions better and being included as a rich snippet.

Slide 15

This slide covers social media publishing as SEO strategy for IT industry. It also depicts that a business should use company accounts to promote content, share others’ content in your industry, etc.

Slide 16

This slide covers evaluation and improvements strategy for IT/ SaaS or software companies. It also depicts that SEO for IT companies is long term and includes ways to improve the performance. 

Instructor's Notes:

How to do it?

• Create a Google Search Console account, then let it examine your site and correct any issues. It should be checked frequently
• When Google's algorithm changes, pay close attention. In general, if you monitor SEO and digital marketing issues, you will be aware of any significant changes
• There is no such thing as really evergreen material; there is always scope for improvement, so constantly update content with new data and facts. You may also wish to modify the content if it isn't doing well
• Keep a careful eye on your competitors' link profiles, fresh content, and general SEO strategy. Keep in mind that SEO is a competition, and strive to be at the top constantly

Additional Slide 1

This slide contains icons related to Search Engine Optimization (SEO). The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 2

This slide can be edited to provide information about one's organization. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 3

This editable slide can be used to share the organization's vision, mission, and goals. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 4

This slide can be edited to provide information about the organization's core team. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 5

This slide can be used to present multiple discussion ideas to the stakeholders concerned.

Additional Slide 6

This slide contains an editable 30-60-90-day plan to suit the presenter's needs.

Additional Slide 7

This slide contains a timeline to showcase multiple milestones of the organization.

Additional Slide 8

This slide contains a roadmap template for effective strategic planning. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 9

This fully editable training certificate template can be presented to attendees post the successful completion of training.