Pharmaceutical marketing key performance indicators ppt powerpoint presentation styles pictures

Description:

This image is a slide from a presentation, providing an overview of Key Performance Indicators (KPIs) applicable to different phases of a pharmaceutical product launch: Pre-Launch, At Launch, and Post Launch. The slide is divided into three sections, each corresponding to one phase, with a list of KPIs under each that measure organizational readiness, market readiness, and launch success, respectively. The slide is designed to be adaptable, with several "Add text here" placeholders for customization.

Pre-launch KPIs focus on the preparedness of the organization, including recruitment effectiveness, sales and disease state awareness, training, communication plans, and pricing and contracting strategies. The At Launch section emphasizes market readiness with indicators like brand awareness, payer perception, overcoming prescription barriers, and the effectiveness of launch meetings with sales teams. Post Launch KPIs measure the actual outcomes of the product launch, such as total prescriptions, new patients, refill rates, source of business, sales, and market access coverage.

Use Cases:

Now, here are the seven industries where this type of presentation would be relevant:

1. Pharmaceutical:

Use: Product launch analysis

Presenter: Marketing team

Audience: Stakeholders & investors

2. Biotechnology:

Use: Monitoring therapeutic launch success

Presenter: R&D management

Audience: Investors & scientific community

3. Medical Devices:

Use: Assessing market penetration of new devices

Presenter: Product managers

Audience: Medical professionals & distributors

4. Healthcare Services:

Use: Evaluating service roll-outs

Presenter: Healthcare administrators

Audience: Clinicians & insurance providers

5. Digital Health:

Use: Digital solution adoption metrics

Presenter: Digital health entrepreneurs

Audience: Healthcare providers & tech investors

6. Consumer Health:

Use: Tracking health product introductions

Presenter: Brand managers

Audience: Retail partners & marketing teams

7. Health Informatics:

Use: Implementation effectiveness of health IT systems

Presenter: IT project managers

Audience: Healthcare administrators & IT staff