Slide 1: This slide introduces Customer Acquisition Strategy. State Your Company Name and get started.
Slide 2: This is an Agenda slide. State your agendas here.
Slide 3: This is Our Mission slide. State company mission here.
Slide 4: This is Our Team slide. State team specifications with name, designation and image boxes here.
Slide 5: This slide presents Customer Acquisition Framework with the following points- Visitor, Prospect, Activated User, Customer, Loyal Customer, Activated Customer, Leads(inbound/Outbound), Marketing Qualified Lead(MQL), Sales Qualified Lead(SQL), Opportunity, Proof Of Concept(POP), Closed, Onboarding, Renew/Upsell, Customer Lifecycle, Sales funnel, Marketing Team, Sales Team, Customer Success Team.
Slide 6: This slide showcases Customer Acquisition Management with the main heading DATA consisiting of- Customer Acquisition & Retention, End-to-end audience engagement, Response management, Execute campaigns, Assess specific needs of project, Build connections.
Slide 7: This slide presents Target Prospects. State targeting aspects etc. here.
Slide 8: This slide presents Target Group Segment with the following main subheading- Primary & Secondary Target Group
Slide 9: This is Our Goals slide. State important goals, etc. here.
Slide 10: This slide presents Customer Acquisition Strategy with the following points- Customer Trust, Click Through, Organic, Lead, Awareness, Information, Acquisition, Commercial Levers, Transactions, User Experience, Turnover, Conversion.
Slide 11: This slide shows Customer Acquisition Strategy with the following subheadings- Attract, Convert, Close, Engage, Hunters, Visitors, Leads, Customers, Advocates.
Slide 12: This slide presents Customer Acquisition Channels such as- Strategic Partnerships & Affiliates, Public Relations, Community Service, Print, Mass media: outdoor, TV radio & sponsorships, Events, Search Engine Marketing (PPC) Reputation Management, Merchandising, Email Marketing, Referral Programs, Direct Mail & Purl, Search Engine Optimization.
Slide 13: This slide presents Acquisition Strategy Plan with the subheadings- Driving Traffic, Conversion, Nurturing, Sales.
Slide 14: This slide displays Customer Acquisition Process with the following content- Social News, Blog, Social Networks, Analytics, SEO, Market Research, Customer Acquisition, CRM, Leads, Clients Visit Web-presence, Email Campaign, Call Center, Customer Relationship Management.
Slide 15: This slide presents Demand Creation Strategy with the following points- Chase: Database development, Account intelligence, Digital assets, Social media, Sales calls, Incubation interactive email, Appointment setting. Come: Social media, Content, Endorsements credentialism, Birds of a feather, Starburst. Co-create: Partner marketing, Influencers, Analysts, Peers, Authors, Academia, Thought leaders. Caught: Website tracking, Reverse look up, Digital assets, Incubation, Interactive email, Account intelligence.
Slide 16: This slide presents Sales Force Automation with the following points- Lead Management, Opportunity Management, Contact Management, Client Management, Task Management, Team Management.
Slide 17: This slide presents New Customer By Source with the following points- Events, SEO/PPC, Direct Mail, Website, Email, Social, Advertising.
Slide 18: This slide shows a Lead Generation Strategy with imagery to go with.
Slide 19: This slide presents Lead Conversion in funnel diagram form.
Slide 20: This slide shows another variaton of Lead Conversion in funnel diagram form.
Slide 21: This slide presents Lead Scoring with the following content- Adoption of lead scoring solutions chosen, Projects Completed, Number of dimensions, Number Of Scoring Rules.
Slide 22: This slide presents Lead Scoring with the following content- Measurable ROI on lead generation program, Increased conversion rates from qualified lead to opportunity, Increased sales productivity and effectiveness, Shortened sales cycle, Better forecast and pipeline visibility, Better alignment of marketing and sales efforts.
Slide 23: This slide shows Lead Nurturing Tactics- Content Marketing, Analyst Relation, Lead Nurturing, Up Selling And Cross Selling, Lead Generation, Lead Generation, Search Engine, Sales Enablement, Driving Awareness.
Slide 24: This slide shows Lead Nurturing Tactics- Driving Awareness, Lead Generation, Lead Nurturing, Upselling & Cross Selling.
Slide 25: This slide shows a Lead Nurturing Lifecycle with the following content- Viral loop, Acquire, Activate, Keep Customers, Up-sell, Next -Sell, Referrals, Cross-sell, Contests, Events, Blogs, RSS Emails, Loyalty Programs, Outreach Programs, Product Updates, Get Customers, Grow Customers, Social Media, Media, Articles.
Slide 26: This slide shows Marketing Campaigns with the following points- Periodic Client Review, Client Prospecting, Marketing Campaigns.
Slide 27: This slide presents a Marketing Roadmap.
Slide 28: This slide shows Marketing Growth Strategy with the following points- Branding To Led, Innovative Design & Media, Websites That Work, Customer Centric Culture, New Ways To Sell, Synchronistic Strategies, Marketing For Growth.
Slide 29: This slide shows Marketing Reach by Channels- Which Marketing-channel Is Growing Fastest, Influencer Engagement Use Cases.
Slide 30: This slide presents Word Of Mouth Marketing with Good and Bad parameter with- Brand Advocate, Brand Awareness, Brand detractors.
Slide 31: This slide shows Direct Marketing Method with the following points- Broadcast Faxing, Couponing, Direct Mail, Direct Selling, Telemarketing, Email Marketing, Direct Advertising.
Slide 32: This slide shows a Client Referrals graph.
Slide 33: This slide shows a Referral Marketing Funnel showcasing- Advocates, Shares Per Advocate, Shares, Clicks Per Share, Referrals, Conversion Rate, Conversions.
Slide 34: This slide shows a Referral Report. The contents are- Received referrals, Sent referrals, Calendar events, Received referral revenue, Generated by sent referrals, Contacted, Proposal, Handed Off.
Slide 35: This slide presents Customer Loyalty Lifecycle with the following points- Nurture, Attract, Engage, Grow, Retain, Reward, Loyalty.
Slide 36: This slide shows Loyalty Program Performane with the following points- Enrollments Icon, Reward Outstanding, Loyalty Revenue, Gift Sales.
Slide 37: This slide shows Marketing With Social Media showing the following points- Facebook, Blog, YouTube, Twitter, Instagram, Snap Chat, Chat, LinkedIn.
Slide 38: This slide presents Social Media Marketing tree imagery with text boxes.
Slide 39: This slide shows an Ansoff Matrix For Growth Strategy in terms of- Products & Markets with the following content- Market Penetration Strategy, Product Development Strategy, Market Development Strategy, Diversification Strategy.
Slide 40: This slide shows a Modified Ansoff Matrix with- Market Development, Partial Diversification, Diversification, Market Expansion, Limited Diversification, Partial Diversification, Market Penetration, Product Extension, Product Development in terms of- Markets & Customers, Products & Services
Slide 41: This slide shows Marketing Automation with the following points- SMS Messaging, Nurture Marketing, Email Marketing, Web Tracking, Integrations, Social Discovery, Surveys, Form Capture, Training & Support, Campaign Tracking.
Slide 42: This slide presents Public Relations for Customer Acquisition- Personal Selling, Direct Marketing, Internet Marketing, Public Relations, Sales Promotions.
Slide 43: This slide shows Email And Marketing Automation.
Slide 44: This slide shows Acquisition Cost Per Customer in terms of- Rising, Steady, Falling.
Slide 45: This slide showcases Data Analytics graph.
Slide 46: This slide presents Our Key Metrics- Customer Satisfaction, Net income, Productivity, Cash Flow, Turnover.
Slide 47: This slide shows a Customer Revenue Model graph.
Slide 48: This slide presents CRM Pipeline Management with- SQL, Opportunity, Prospect, Engaged, Just A Name, Customer, MQL.
Slide 49: This slide shows CRM Sales Leads With Marketing including the following points- Interest, Marketing Validates Quality Of Interest, Learn, Marketing Nurtures To Sales Ready, Evaluate, Sales Rejects Leads, Justify, Opp Stalls, Purchase, Opp Lost, Name, Inquiry, Marketing Qualified Lead, Close, Sales Qualified Lead, Sales Accepted Lead.
Slide 50: This slide shows CRM Customer Satisfaction with- Meet Basic Customer Requirements, Achieve Customer Delight, Customer Needs, Satisfy Unstated.
Slide 51: This slide shows Feedbacks with- Elevate, Suggest, Inquire, Reflect.
Slide 52: This slide is titled Additional Slides to move forward.
Slide 53: This is a Comparison slide with- Threat Of New Entrants, Bargaining Power Of Buyers, Industry Rivalry, Bargaining Power Of Suppliers, Threat Of Substitutes.
Slide 54: This is a Location slide of world map image to show global presence, growth etc.
Slide 55: This is a Timeline slide to show evolution, growth, milestones etc.
Slide 56: This is a Target slide to state targets.
Slide 57: This is a Venn Diagram slide to show information, specifications etc.
Slide 58: This is a Matrix slide to show products/aspects in different quadrants.
Slide 59: This is a Bulb or Idea slide to show information, innovative aspects, specifications etc.
Slide 60: This slide presents a Funnel image to show- Acquisition, Activation, Retention, Revenue, Referral.
Slide 61: This is a Thank You slide for acknowledgement.