Types of promotional content marketing techniques
Our Types Of Promotional Content Marketing Techniques are explicit and effective. They combine clarity and concise expression.
Our Types Of Promotional Content Marketing Techniques are explicit and effective. They combine clarity and concise expressi..
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PowerPoint presentation slides
Presenting this set of slides with name Types Of Promotional Content Marketing Techniques. The topics discussed in these slides are Awareness, Interest, Consideration, Decision, Phase, Key Goal, Expected Outcome, Techniques. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.
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Content of this Powerpoint Presentation
Description:
The image is a PowerPoint slide titled "Types of Promotional Content Marketing Techniques," indicating it's a resource designed to outline various strategies for content marketing across different stages of the customer acquisition process. The slide is 100% editable, allowing customization to suit specific marketing needs and to engage a particular audience.
The slide is divided into four columns, each representing a phase of the customer journey: Awareness, Interest, Consideration, and Decision.
1. Awareness Phase:
a). Key Goal: Attract the Right Audience
b). Expected Outcome: Sparks need, Drive interest, plus an editable space for additional text.
c). Techniques: Articles, Blog Posts, Assessments, Infographics, Podcasts, Thought Leadership, Whitepapers, Videos, Press/News, Tip Sheets, and two editable text spaces for other techniques.
2. Interest Phase:
a). Key Goal: Turn Prospects into Leads
b). Expected Outcome: Provide a specific and unique solution, Cater to common needs and potential barriers, plus an editable space for additional text.
c). Techniques: Training Videos, Assessments, Solution Videos, Frameworks, Virtual Environment, Perspectives, Solution Pages, Presentations, and three editable text spaces for other techniques.
3. Consideration Phase:
a). Key Goal: Build Brand Preference
b). Expected Outcome: Show brand and product value, Demonstrate key differentiators from competitors, plus an editable space for additional text.
c). Techniques: Buying/Product Guides, Evaluation Tools, Product Webinars, Case Studies, Testimonials, Data Sheets, Free Trials, Product Marketing, Sales Enablement, and two editable text spaces for other techniques.
4. Decision Phase:
a). Key Goal: Convert to a Customer
b). Expected Outcome: Show economic value, Influence decision maker, plus an editable space for additional text.
c). Techniques: ROI Tools, ROI Case Studies, Detailed Assessments, Product Demos, Custom Sales Enablement, and two editable text spaces for other techniques.
Use Cases:
This slide could be used across various industries to structure a content marketing strategy:
1. Digital Marketing:
Use: Crafting a content strategy to engage online audiences.
Presenter: Marketing Director
Audience: Marketing teams, advertisers
2. Healthcare:
Use: Educating and engaging patients and providers on healthcare services.
Presenter: Communications Manager
Audience: Healthcare professionals, patients
3. Finance:
Use: Building trust and authority in financial services.
Presenter: Content Strategist
Audience: Clients, financial advisors
4. Real Estate:
Use: Attracting and converting potential property buyers.
Presenter: Real Estate Marketing Specialist
Audience: Agents, buyers
5. Education:
Use: Increasing enrollment through targeted content.
Presenter: Admissions Director
Audience: Prospective students, parents
6. Technology:
Use: Demonstrating the value of tech products.
Presenter: Product Manager
Audience: Consumers, B2B clients
7. Retail:
Use: Driving sales through customer-focused content.
Presenter: Retail Strategy Manager
Audience: Store managers, sales teams
Types of promotional content marketing techniques with all 2 slides:
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