Brand asset valuator model powerpoint presentation slides

Slide 1: This slide introduces Brand Asset Valuator Model. State your company name and begin.
Slide 2: This is Our Agenda slide. State your company agendas here.
Slide 3: This slide presents What is A Brand? flow chart. It has the following main sub headings to it- INTERNAL CULTURE, CONSUMER SEGMENTATION, RESEARCH & DEVELOPMENT, PRODUCT LINE.
Slide 4: This slide showcases the Difference Between A Brand And A Product.
Slide 5: This slide states What is Brand Equity ? in a circular form with the following points- Image & Personality, Loyalty, Association, Preference, Familiarity, Availability, Awareness.
Slide 6: This slide presents Branding Approach consisting of the following points- Brand Plans, Strategic Thinking, Define Brand, Analyze Performance, Inspire Smart Execution.
Slide 7: This is Competitive and Market Analysis slide showing the following aspects- Market Size, Market Segments, Customer Mix, Competition Influence, Competitors, Spending Group, Market Share.
Slide 8: This is Target Market (Determine Your Brand’s Target Audience) slide in people silhouettes and target imagery to go with.
Slide 9: This is Understanding The Target Market slide showing Market Segmentation divided into- Behavioral, Psychographic, Demographic, Geographic.
Slide 10: This is a Target Market Size & Growth slide showing- Serviceable available market, Total available market, Target market, Your market share.
Slide 11: This slide shows Market Profitability with Porter’s 5 Forces categorized into- Threat of substitutes, Bargaining power of buyers, Bargaining power of suppliers, Degree of rivalry, Threat of new entrants.
Slide 12: This slide showcases Market Trends in charts and graphs.
Slide 13: This slide showcases Key Success Factors in a circular image form. State them here and use as per need.
Slide 14: This slide presents Competitor Analysis Template. State Criteria and Competiotor name in a tabular form here.
Slide 15: This slide showcases Competitor Analysis Graph.
Slide 16: This is SWOT Analysis slide with icon imagery.
Slide 17: This is a Competitor Positioning slide showing- Average market growth, Gaining market share, Losing market share.
Slide 18: This slide shows Building Blocks of The Brand Architecture with relevant imagery.
Slide 19: This slide displays Brand Product with creative imagery. Decide what product or service you are going to offer
Slide 20: This slide shows Brand Mission Statement with icon imagery.
Slide 21: This slide states Brand Vision comprising of- Desired Future Environment Values Brand Purpose
Slide 22: This slide showcases Brand Positioning in a flow chart form.
Slide 23: This is Brand Name slide showing- Relationship to the master brand, How unique are we, Name attributes.
Slide 24: This slide showcases Brand Identity/Logo with respect to- Symbol, Emblem, Combination, Letter marks, Word marks.
Slide 25: This slide showcases Brand Promise to its shareholders and customers. These promises include- Social Promise, Global Promise, Emotional Promise, Functional Promise.
Slide 26: This slide presents Brand Character in a tabular form.
Slide 27: This slide showcases various attributes of Brand Personality such as- Friend, Maiden, Joker, Seductress, Rebel, Hero, Wise, King, Mother, Dreamer.
Slide 28: This slide shows Brand Emotion. There are 16 different Emotional Connections to which a consumer will show response. These are- Desire For Control, Family Value, Self Achievement, Desire To Belong, Desire To Get The Best, Revaluing, Fun Is Its Own Reward, Make Me Smarter, I’m Better Than You, Wish-fulfillment, Reinventing Oneself, Sex, Love And Romance, Excitement Of Discovery, Nuturing Response, Poverty Of Time, Power, Dominance And Influence.
Slide 29: This slide shows Brand Experience with the following sub headings- Emotional design, Retail design, Brand strategies, Digital branding, Communication.
Slide 30: This slide states Brand Quality with the following aspects- Reason To Buy, Differentiation/Positioning, Premium Price.
Slide 31: This slide presents Brand Pricing in a matrix form showing- Superior Quality, Brand, Economical, Value For Money.
Slide 32: This slide shows Brand Packaging consisting of- Periodic Packaging Changes, Family Packaging, Ecological Packaging, Re-Use Packaging, Multiple Packaging.
Slide 33: This slide showcases global Brand Distribution with map imagery.
Slide 34: This is another slide showing global Brand Distribution with map imagery.
Slide 35: This slide also showcases global Brand Distribution with map imagery.
Slide 36: This slide displays Brand Association in a circular form. State its various aspects here.
Slide 37: This is The Big Idea slide with creative imagery to state.
Slide 38: This slide shows What’s Your Big Idea? with respect to Consumer and Brand.
Slide 39: This slide showcases The Big Idea Model.
Slide 40: This slide shows Creating Brand Strategy Roadmap with- Values, Goals, Vision, Purpose, Big Idea, Promise, Strategy, Story, Freshness, Experience, Drive Usage Frequency, Attract New Users, Driving new Distribution Points, Defiance Plan.
Slide 41: This slide showcases Marketing Strategy And Communications with 5 levels listed as- Spread the word, Inspire, Engage, Connect, Nurture.
Slide 42: This slide shows a framework of Internal Communication Strategy with respect to The Customer and The Brand.
Slide 43: This slide shows External Communication Strategy with respect to Big Idea.
Slide 44: This slide showcasesCommunication Plan Template.
Slide 45: This slide presents Media Plan Template.
Slide 46: This slide also showcases Media Plan Template.
Slide 47: This slide presents Monitor Your Brand (Measurement) graphically.
Slide 48: This slide displays Brand Performance Dashboard. Use it to state performance aspects.
Slide 49: This slide also showcases Brand Performance Dashboard.
Slide 50: This slide showcases Brand Mentions of the product/brand. The platforms listed are- News, Comments, Blogs, Facebook, Twitter.
Slide 51: This slide presents Sentiment Analysis with thumbs up and thumbs down imagery showing Total Mentions.
Slide 52: This slide showcases Summary Branding Process with- Define, Analyse, Involve, Create, Implement And Evaluate.
Slide 53: This slide presents Brand Asset Valuator Model Icons Set. Use icons as per your requirement.
Slide 54: This slide also presents Brand Asset Valuator Model Icons Set. Use icons as per your requirement.
Slide 55: This slide is titled Additional slides. You can change the slide content as per need.
Slide 56: This is Our mission slide with imagery and text boxes to go with.
Slide 57: This is an About us slide to state company specifications etc.
Slide 58: This is Meet Our Team slide with name and designation to fill.
Slide 59: This is an Our Goal slide. State your important goals here.
Slide 60: This is a Comparison slide. You can compare the male and female ratio in it.
Slide 61: This slide shows Financial Score. State financial aspects here.
Slide 62: This is a Business Quotes slide to convey company's message, beliefs etc.
Slide 63: This is Dashboard slide to show information in percentages etc.
Slide 64: This is a Location slide to show global growth, presence etc. on a world map image.
Slide 65: This is a Timeline slide to present important dates, journey, evolution, milestones etc.
Slide 66: This is a Post It slide to mark events, important information etc.
Slide 67: This is a News Paper slide to flash company event, news or anything to highlight.
Slide 68: This is a Puzzle pieces image slide to show information, specifications etc.
Slide 69: This is a Target image slide. State targets, etc. here.
Slide 70: This is a Circular image slide. State specifications, information here.
Slide 71: This is a Venn diagram image slide to show information, specifications etc.
Slide 72: This is a Mind map image slide to show information, specifications etc.
Slide 73: This is a Silhouettes slide to show information, specifications etc.
Slide 74: This is a Matrix slide to show information, specifications etc.
Slide 75: This is a LEGO slide with text boxes to show information.
Slide 76: This is a Hierarchy Chart slide to show information, organization structural specifications etc.
Slide 77: This slide shows a Magnifying glass image with text boxes. State information etc. here.
Slide 78: This slide presents a Bar Graph for showcasing product/ company growth, comparison etc.
Slide 79: This is a Funnel image slide to show information, specifications etc.
Slide 80: This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.