Strategic Approach Toward Optimizing Brand Portfolio Branding CD V

Slide 1: This slide introduces Strategic Approach Toward Optimizing Brand Portfolio. State your company name and begin.
Slide 2: This slide states Agenda of the presentation.
Slide 3: This slide shows Table of Content for the presentation.
Slide 4: This slide highlights title for topics that are to be covered next in the template.
Slide 5: This slide covers a brief overview of the brand portfolio.
Slide 6: This slide covers the major advantages of using a brand portfolio.
Slide 7: This slide covers six key brand portfolio components.
Slide 8: This slide covers significant categories of brand portfolio structure for maximum business growth.
Slide 9: This slide highlights title for topics that are to be covered next in the template.
Slide 10: This slide covers significant roles played by brand portfolios.
Slide 11: This slide covers the fighter brand role played by the brand portfolio to gain market share and meet the needs of all consumer segments.
Slide 12: This slide briefly introduces cash cow brands, including revenue-generating mature products.
Slide 13: This slide briefly introduces low-end, entry-level brands adding Low-cost products to the portfolio to attract buyers into the brand family.
Slide 14: This slide briefly introduces a high-end prestige brand supplying high-priced items to instill a sense of prestige in the customer's minds.
Slide 15: This slide highlights title for topics that are to be covered next in the template.
Slide 16: This slide covers a brief overview of brand communication strategy.
Slide 17: This slide covers the fundamental principles of creating an effective brand communication strategy.
Slide 18: This slide covers the requirement for creating a brand portfolio strategy.
Slide 19: This slide covers three major elements of brand portfolio strategy.
Slide 20: This slide covers guidelines for creating an effective brand portfolio strategy.
Slide 21: This slide covers the process of creating a successful brand portfolio strategy.
Slide 22: This slide covers main brand portfolio management strategies to organize brands and their offerings.
Slide 23: This slide introduces the brand house strategy for using a single brand across multiple products and categories.
Slide 24: This slide introduces the house of brand strategy for owning several brands in the same category.
Slide 25: This slide introduces the hybrid brand strategy for mixing elements of the branded house and house of brands.
Slide 26: This slide talks about further topics that are to be disccused.
Slide 27: This slide covers various brand portfolio phases with a management system.
Slide 28: This Slide covers various tips for developing a solid brand portfolio.
Slide 29: This slide covers the checklist for developing a compelling brand portfolio strategy.
Slide 30: This slide talks about further topics that are to be disccused.
Slide 31: This slide covers buyers’ need state analysis to identify what they want and how they want it.
Slide 32: This slide covers a profit pool map illustrating the share of total profits by customer need state analysis.
Slide 33: This slide covers brand portfolio adjustments through various brand scenarios.
Slide 34: This slide highlights title for topics that are to be covered next in the template.
Slide 35: This slide introduces brand architecture which acts as a framework for the interdependence of the brands.
Slide 36: This slide covers a comparison between brand portfolio strategy and brand architecture.
Slide 37: This slide highlights title for topics that are to be covered next in the template.
Slide 38: This slide covers an introduction to coca cola’s brand portfolio and its management strategy.
Slide 39: This slide covers a graphical representation of coca- cola’s revenue contribution from the smallest 200 brands and the biggest 200 brands.
Slide 40: This slide covers the 3 tier brand system of coca cola, which includes categories of brands based on scale and time, such as explorer, challenger, leader, etc.
Slide 41: This slide covers coca cola’ s brand portfolio management strategy, which is to kill the zombies.
Slide 42: This slide contains all the icons used in this presentation.
Slide 43: This slide is titled as Additional Slides for moving forward.
Slide 44: This slide presents Brand portfolio management matrix.
Slide 45: This slide presents Brand portfolio organizing framework.
Slide 46: This slide depicts Venn diagram with text boxes.
Slide 47: This is Our Mission slide with related imagery and text.
Slide 48: This slide represents Stacked column chart with two products comparison.
Slide 49: This slide presents Roadmap with additional textboxes.
Slide 50: This slide shows Post It Notes. Post your important notes here.
Slide 51: This slide shows Linear process with additional textboxes.
Slide 52: This is a Thank You slide with address, contact numbers and email address.