Classification Of Keywords For SEO Edu Ppt

Slide 1

This slide provides an overview of broad keywords in SEO in terms of their characteristics, such as three or less than three combinations of words, generic in nature, etc. It also contains two examples to showcase the broad keywords in the search engine webpage.

Slide 2

The purpose of this slide is to provide an overview of long-tail keywords in SEO. It includes details regarding long-tail keywords such as specific in nature, low search volume, etc.

Instructor's Notes:

The long-tail keywords have the following types:

Informational:

• When keyword context is “how,” it is called an informational long-tail keyword
• Examples: How to sell flower bouquets online?, How to sell handmade eco-friendly bags online?

Transactional:

• When keyword context is “action-oriented,” it is called a transactional long tail keyword
• Examples: Order flower bouquets online in New Jersey, Buy eco-friendly grocery bags online

General:

• When a keyword is used to search about a particular product or service etc., it is called a general long-tail keyword
• Example: eCommerce website WordPress templates, Images for Business Presentation

Slide 3

This slide provides information regarding the comparison of board and long-tail keywords on multiple factors such as the number of words, search intent, keyword search volume, keyword competition, effort required to rank, and conversion rate.

Slide 4

The slide visually presents the information regarding search volume and conversion rate of broad and long-tail keywords. It also contains details about how broad keywords are used to make appropriate long-tail keywords.

Additional Slide 1

This slide contains icons related to Search Engine Optimization (SEO). The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 2

This slide can be edited to provide information about one's organization. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 3

This editable slide can be used to share the organization's vision, mission, and goals. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 4

This slide can be edited to provide information about the organization's core team. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 5

This slide can be used to present multiple discussion ideas to the stakeholders concerned.

Additional Slide 6

This slide contains an editable 30-60-90-day plan to suit the presenter's needs.

Additional Slide 7

This slide contains a timeline to showcase multiple milestones of the organization.

Additional Slide 8

This slide contains a roadmap template for effective strategic planning. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 9

This fully editable training certificate template can be presented to attendees post the successful completion of training.