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Trade sales promotion powerpoint presentation slides

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Content of this Powerpoint Presentation


Slide 1: This slide introduces Trade Sales Promotion
Slide 2: This slide shows Objectives for Trade Sales Promotion such as developing and analyzing the Trade Marketing Plan.
Slide 3: This slide displays Table of Content such as Need of Trade Marketing Plan, Multiple Methods of Trade Marketing, Trade Show, Trade Promotion, Brand Strategy, Digital Platform for Trade Marketing, Advertisement Channels for Trade Marketing, Strategic Partnership, Impact of Trade Marketing, E-Mail Campaign Dashboard and Monitoring Our Marketing Efforts.
Slide 4: This slide displays Table of Content highlighting the Need of a Trade Marketing Plan.
Slide 5: The purpose of this slide is to show the Need for Trade Marketing, this requirement can be increased in shelf space stores, finding a strategic partner, and finding a potential supply chain partner.
Slide 6: This slide displays Table of Content highlighting Developing a trade marketing plan.
Slide 7: This slide displays the Product Features and Benefits of the product with its price.
Slide 8: This slide showcases the Product Pricing Comparison to our Competitors, this slide also displays multiple features of our and competitor's products.
Slide 9: The Purpose of this slide is to define Our Ideal customer with various considered parameters such as age, occupation, motivation, goals, pain points, etc.
Slide 10: The purpose of this slide is to show the Product Value Proposition, highlighting the functional value, emotional value, economic value, and symbolic value of the product.
Slide 11: This slide shows Strategic Messaging Mapping along with its key highlights in each phase such as tagline, slogans, business functions, and value statement.
Slide 12: This slide displays the outline of the Information Leaflet for Retailers with detail of the company, the product features, and various locations.
Slide 13: This slide displays Table of Content highlighting Multiple Methods of Trade Marketing.
Slide 14: The following slide displays Multiple Methods of Trade Marketing such as Trade shows, Trade promotion, advertisement channels, digital marketing, and branding.
Slide 15: This is Table of Content slide with Trade show highlighted.
Slide 16: This slide provides the Trade Show Overview, the slide also highlights the planning process of the trade show. It consists of Exhibit space, Workshops, Private Exhibit Events, and Interactive sessions.
Slide 17: This slide provides the Trade show and Exhibition Timeline as it highlights the chain of key events that needed to be done in chronological order, these can be ceate event budget, research events, research audience, plan booth, etc.
Slide 18: This slide displays Key Activates Before Starting the Event, this slide provides an overview of the 12 months and 9 months before event planning.
Slide 19: This slide displays the Key Activates Before Starting the Event with an overview of the 3 months and 6 months before event planning.
Slide 20: This is Table of Content slide with Trade Promotion Highlighted.
Slide 21: This slide shows Trade Promotion Overview with various marketing activities such as sales contest, incentive for the staff, in store display and discount.
Slide 22: This slide provides an overview of Incentive to Sales Staff with retailers, the product, the unit sold, and incentives.
Slide 23: This is Table of Content slide with Brand Strategy highlighted.
Slide 24: The purpose of this slide is to provide the overview of Brand Strategy for Trade Marketing with key activities such as research, branding planning, internal branding, external branding, and brand analysis.
Slide 25: The purpose of the following slide is to show the Our Brand Strategy Framework with research, strategic brand building, internal branding, and external branding.
Slide 26: This Table of Content slide showcases Digital Platform for Trade Marketing
Slide 27: The purpose of Utilizing Digital Platform for Trade Marketing slide is to show the tools for trade marketing such as Facebook, e-mail campaigns, and Twitter.
Slide 28: The Social Media as a Trade Marketing Tool slide shows the content category, content description, etc.
Slide 29: Our E-Mail Campaign for Trade Marketing slide highlights the goal and target, the E-mail platform, content creation, identify priority leads, and sending E-mails.
Slide 30: This Table of Content slide highlights Advertisement Channels for Trade Marketing.
Slide 31: The Advertisement Channels for Trade Marketing slide provides an overview of online and offline advertisements.
Slide 32: The Multiple Advertisement Channels slide provides an overview of both online and offline platforms of promotion and advertisement.
Slide 33: The Offline Advertisement Channels slide highlights multiple channels of advertisement, their description, their cost, and outreach.
Slide 34: This Table of Content slide highlights Strategic Partnership.
Slide 35: The Different Retailers for Partnership slide provides an overview of the different retailers who can be considered as partners for trade, as it highlights the retailers, their location, the annual profit they earn, and stock capacity.
Slide 36: The Retailer Selection Processslide provides multiple metrics that can be used to select appropriate partners for trade.
Slide 37: The Evaluating Various Retailers slide compares multiple retailers based on key metrics such as sales per square feet, sales per employee, and customer conversion rate.
Slide 38: This Table of Content slide highlights Impact of Trade Marketing.
Slide 39: The Impact of Trade Marketing slide displays Higher Shelf space in-store and A strategic Retail Partner.
Slide 40: This Table of Content slide highlights E-Mail Campaign Dashboard.
Slide 41: The E-Mail Campaign Dashboard slide displays the key metrics with the direct sessions, the organic sessions, and the frequency at which mail has been sent.
Slide 42: The purpose of the Monitoring the Market Efforts slide is to show the overview of the campaign, digital actions and leads generated.
Slide 43: This is the Trade Sales Promotion Icons Slide
Slide 44: This slide titled as Additional Slides.
Slide 45: This is Market Research Dashboard slide showing Market Competitors and Market Size.
Slide 46: The Product Positioning slide defines Vision, Mission, Category, and Tagline.
Slide 47: This slide shows Retailer Support Systems.
Slide 48: This is About Us slide with Target Audience, Preferred by Many and Value Clients.
Slide 49: This is Roadmap slide.
Slide 50: This slide showcases 30 60 90 Days Plan.
Slide 51: This slide shows Our Mission with vision and Goals.
Slide 52: This slide displays My Team with Name and Designation.
Slide 53: This slide displays Post It Notes.
Slide 54: This slide displays three steps Venn diagram.
Slide 55: This slide displays five years Timeline for business planning.
Slide 56: This is Gender Demographics Comparison slide for Facebook users.
Slide 57: This is Thank You Slide with Contact Details.

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