On Page Optimization In SEO Training Module On Search Engine Optimisation Edu Ppt

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Slide 4

This slide covers definition of On-page SEO (also known as on-site SEO). It also depicts that SEO is the process of optimizing webpages so that they rank higher in search engines.

Slide 5

This slide covers list of on-page SEO factors such as Keywords in the title tag, Keywords in meta description tag, Keywords in ALT tag, the length of the content, Duplicate content, Canonical tag, Image Optimization, Content Updates, Keyword in URL, 301/ 401 errors and internal link building.

Instructor's Notes:

What is keyword research?

  • Keyword research is the practice of finding and analyzing keywords that people type into search engines

What is content optimization? 

  • The process of ensuring that information is created in such a manner that it attracts the widest possible target audience is known as content optimization
  • Ensure that the keywords are connected, and the page contains meta tags, title tags, and relevant links

What are TITLE Tags? 

  • A title tag is an HTML element that defines a webpage's title
  • Title tags are displayed as the clickable headline for a particular result on search engine results pages (SERPs) and are crucial for usability, SEO, and social sharing

What are ALT Tags?

  • An alt tag, also known as a "alt attribute" or "alt description", is an HTML element that is added to image tags to give a text alternative for search engines. 
  • Using pictures in alt tags, such as product photographs, can improve an ecommerce store's search engine results

What are Canonical URLs?

  • A canonical URL is an HTML element that specifies the "canonical" or "recommended" version of a webpage
  • Its purpose is to assist webmasters in avoiding duplicate content issues for search engine optimization

What is 301/ 401 errors? 

  • 301 Redirect, also known as a permanent redirect, means you are permanently moving content previously existing on a page or an entire site. It is the most effective and SEO-friendly method of redirecting your traffic following a URL change. A 301 redirect keeps your search engine rank and re-indexes your pages, articles, and everything else based on your new permalinks
  • When a visitor to your website attempts to access a page that does not exist, a 404 Redirect occurs. These are dead pages that lead nowhere and provide a poor user experience

What is Internal Link Building?

  • Internal links are hyperlinks that point to (target) the same domain as the one on which the link is located (source)
  • An internal link, in layman's terms, is one that links to another page on the same website

What are Meta Description Tags? 

  • A meta description (also known as a meta description attribute or tag) is an HTML element that explains and summarizes the contents of your website for users and search engines

What are Header Tags?

  • Header tags, also known as heading tags, are used on websites to distinguish headings and subheadings
  • They are arranged in descending order of importance, from H1 to H6, with H1s often serving as the title
  • Header tags increase a webpage's readability and SEO

Slide 7

This slide covers details on meta tags. It also depicts that Meta Tags are HTML tags that website owners add to their content to make it easier for crawlers to rank the webpage.

Slide 8

This slide covers details on title tag. It also depicts that a title tag is an HTML element that defines a webpage title usability, SEO, and social sharing. 

Instructor's Notes:

Search Engine Result Pages

  • With a few exceptions, the title tag defines its display title in SERPs and is a search visitor's initial impression of any site
  • Even if the website doesn’t rank on the top, a strong title can ensure better CTR (Click Through Rate)

Web Browsers

  • The title tag is also shown at the top of the web browser and works as a placeholder, which is especially useful for those who have many browser tabs open
  • Titles that are Unique and easy to identify, with relevant keywords at the top, help the readers not to lose sight of the content

Social networks

  • When users share a page, some external websites, particularly social networks, will utilize the title tag to determine what to display
  • Certain social networks (such as Facebook and Twitter) have specific meta tags that allow users to specify titles that differ from their primary title tag
  • This allows users to optimize for each network and give lengthier titles when and where they are helpful

Optimal title length for title tag

  • Google typically displays the first 50–60 characters of a title tag
  • Keep titles under 60 characters this is how 90% of the titles will display properly
  • There is no specific character limit because characters can vary in width, and Google's display titles are currently limited to 600 pixels

Slide 9

This slide covers importance of Title Tag for SEO. It also depicts that Meta title tags play an important role in assisting search engines for understanding what website is all about.

Instructor's Notes:

It is the first thing someone sees while searching:

  • People may overlook the content, or skip the meta description. However, when people conduct a Google search, they check the title tag to decide if they want to click or not

Title tags are a ranking factor: The title tag signals correlate with rankings

  • The title tag impacts the results more than any other element that appears in the SERPs
  • Title tags continue to have an impact on click-through rate

A mix of science and psychology:

  • It is a crucial touchpoint to attract visitors to click
  • Title tags, with the proper Keywords, can spark a user’s interest in visiting your webpage

Title tags are easy to test:

  • Changing the title tag and testing it for effectiveness is easy, quick and reversible
  • Just modify the title tag, go to Google Search Console, recrawl, and reindex the URL, and you will see the changes in Google search results in minutes
  • SEOs can evaluate the performance of these changes over the next several days
  • If you are not satisfied with the results, you can undo the changes quickly and revert back to the old version

Slide 10

This slide covers some crucial tips for improving title tags for search engine and usability goals such as length of the title, SEO keywords, unique title, brand name, and customer- oriented writing.

Instructor's Notes:

Watch title length

  • If the title is too long, search engines may chop it off with an ellipsis ("...") and omit essential terms. Titles should be no more than 60 characters long. The exact limit is a little more complex and is dependent on a 600-pixel container
  • Some characters naturally take up more space than others. Uppercase "W" characters are broader than lowercase I or "t" characters
  • Titles in ALL CAPS should be avoided. They may be challenging to read for the visitors and limit the number of characters Google will display
  • In some situations, especially social sharing, longer titles may perform better. While it's essential to know how website titles appear in search results, there are no penalties for having a lengthy title

Don't overdo SEO keywords

  • While there is no penalty built into Google's algorithm for long titles, it can cause issues if the user starts stuffing the title with keywords in a way that causes a poor user experience
    1. Example of a poor title tag: Buy Widgets, Best Widgets, Cheap Widgets, Widgets for Sale
  • Avoid titles that are merely a bunch of keywords or repeatedly use variations of the exact phrase
  • These titles are unsuitable for users and may get de-ranked by the search engines
  • Search engines recognize keyword variations, so stuffing every variant into a title is both useless and harmful

Give every page a unique title

  • Unique titles indicate search engines that the material is unique and exciting, and they also increase click-through rates
  • On a site with hundreds or thousands of pages, it may appear challenging to generate a unique title for each one. Still, current CMS and code-based templates should allow developers to at least build data-driven, unique titles for the key pages
  • Avoid using default names such as "Home" or "New Page" - these titles may lead Google to believe that users have duplicate content on their site (or even across other sites on the web)
  • These names nearly always harm click-through rates. Consider how likely you are to click on a page labeled "Untitled" versus "Product Page".

Put important keywords first

  • Keywords at the start of a title tag may have a more significant influence on search rankings
  • People will scan only the first two words of a headline and decide whether they want to visit the webpage or not

Take advantage of your brand

  • If you have a well-known brand, including it in the headlines may increase click-through rates
  • Google may also automatically add the brand to the display titles, so be aware of how the search results are displayed

Write for your customers

  • While title tags are crucial for SEO, keep in mind that the primary goal is to attract clicks from well-targeted visitors who are likely to find the content helpful
  • While writing title tags, it's critical to consider the overall user experience
  • The title tag is the first touchpoint that a new visitor makes with your brand. Make sure that the messaging is accurate and positive

Slide 11

This slide covers dos and don'ts of the title tag such as Use clear, concise & informative language that readers can quickly process and avoid using same keywords over and over or inappropriately etc.

Slide 13

This slide covers details on meta descriptions such as it is a small paragraph that gets displays on the SERPs beneath the website title and contains information about the webpage etc.

Slide 14

This slide covers details on ALT tags. It also depicts that Alt text gives extra picture context/descriptions to search engine crawlers, assisting them in indexing an image more effectively.

Instructor's Notes:

Screen readers will read the alt property to visually challenged visitors to help them comprehend an on-page picture.

Slide 16

This slide covers details on Header tags. It also depicts that Google will use header tags to establish the page's context, which helps Google offer up relevant results to user’s' queries.

Instructor's Notes:

  • H1 - The title of a post. They are generally keyword-focused, centered on the "main concept" of a page or article, and written to pique a reader's interest
  • H2 - These are sub headers that categorize the significant ideas of the paragraphs and divide them into parts. You can consider utilizing semantic keywords linked to the "main concept" of the page. This will make it easy for the reader to discover the portions they want to read
  • H3 — These are subsections that expand on the ideas made in H2. They can also be used to format lists and bullet points
  • H4 —These are subsections that expand on the ideas stated in H3. They can also be used to format lists and bullet points

Header tags can assist in structuring a piece of text by drawing attention to the essential concepts, topics, and (in effect) keywords. As a result, header tags are essential for keyword relevance and readability.

Slide 17

This slide covers how to write SEO-friendly header tags. It also depicts that Header tags provide structure and context for the articles

Instructor's Notes:

Header tags provide structure and context for the articles:

  • H1 introduces the page's topic, much like a title tells a reader what a book is all about
  • The H2s are similar to a book’s ‘Table of content’ in that they describe the key themes it will cover in different portions of the content
  • Subsequent headers, H3s through H6, serve as extra sub-headings inside each section, just as a book chapter might be divided into several sub-topics

Use Headers to Break Up Text

  • A scannable article is readable, and a readable article is more likely to rank well in search engines
  • Scanability is critical to the success of an article because just 16% of internet users read an article word for word. The others are scanning
  • A scannable content is 58% more likely to do well with readers

Include Keywords in Header Tags

  • Headers have a significant influence on SEO since Google uses them to acquire context for the pages
  • The page should be first and foremost understandable, with keywords used organically

Optimize for Featured Snippets

What is feature snippets and how it help in SEO?

  • Featured snippets are short extracts from a website that shows in Google search results to answer a user's query rapidly. Google automatically pulls featured snippet content from pages that have been indexed
  • Definitions, lists, steps, and tables are the most typical types of highlighted snippets

Only Use One H1

  • Google has said that utilizing numerous H1s is not an issue. Using numerous H1s on a page, however, is not an SEO-recommended practice
  • Multiple H1s can be utilized as long as they are not overused to the point of spamming and fit contextually within the page layout

Keep the Header Tags Consistent

  • A basic rule of thumb for UX is to provide users with a consistent experience
  • To utilize title case format, apply it consistently across all pages (and vice versa if you choose sentence case). Also, keep the headers as brief as possible

Make Them Interesting

  • This guideline applies to all the copywriting, not just the headers
  • The first copy may have dull headers utilized to construct the outline, but one should always examine and modify them before posting to make them more appealing to visitors

Slide 18

This slide covers details on XML sitemaps. It also depicts that a XML sitemap is a method of structuring a website by identifying the URLs and data inside each component.

Slide 19

This slide covers sitemap updating best practices and factors that are considered while updating sitemap. 

Instructor's Notes: 

How regularly updating sitemaps helps in SEO

Efficient indexing:

  • The indexing process is sped up when your sitemaps are updated frequently

Increases the scope of visibility:

  • When many pages are indexed, it increases the scope of online visibility. More content implies more keyword utilization, resulting in a keyword-rich website that is excellent for higher ranking

Influence crawling frequency

  • Search engines prefer dynamic websites. This is determined by the regularity with which the site's material is updated

Sitemap updating Best practices 

How frequently should it be done?

  • The sitemap should be updated as often as your content is

Update all the sitemaps

  • Because they serve distinct purposes, both the HTML and XML sitemaps must be updated regularly

Slide 21

This slide covers a brief description about robots.txt file. It depicts that the robots.txt file is a web crawler-blocking standard that prevents web crawlers from accessing all or portions of a website. 

Instructor’s Notes:

The limitations of a robots.txt file

  • Robots.txt directives may not be supported by all search engines
  • Different crawlers interpret syntax differently
  • A robotted page can still be indexed if linked to from other sites
  • If a robots.txt file bans your website, its URL will still display in search results, but the description will be missing

Slide 22

This slide covers importance and best practices of domain names for SEO. It also depicts that domain names should be catchy, unique, and brand-friendly.

Slide 23

This slide covers reasons why URLs are important for SEO, such as to enhance user experience by highlighting what to expect on the page and a well-crafted URL gives a easy-to-understand indicator etc.

Instructor's Notes:


  • A URL is a text string that is created to replace the numbers (IP addresses) that computers use to interact with servers 
  • URLs also recognize the file structure of the provided webpage
  • A URL is made up of a protocol, a domain name, and a path (which includes the specific subfolder structure where a page is located)

Optimal Format:


  • When copied and pasted as links in forums, blogs, social media networks, or other online arenas, well-written URLs can act as their anchor text

Slide 24

This slide covers SEO best practices for URLs. It depicts that URLs should be definitive but concise. By seeing only, the URL, a user (and search engine) should have a good idea of what to expect on the page.

Slide 26

This slide covers the details about duplicate content and how it impacts SEO negatively. It also illustrates that large-scale duplication may dilute the ability of the website to rank on top of search engines. 

Instructor's Notes: 

How Do Duplicate Content Issues Happen?

  • URL parameters, such as click tracking and analytics code, might result in duplicate content problems
  • If a site has distinct versions at "" and "". and the identical content exists on both, then they will be treated as duplicated content by search engine
  • Scrapers who republish the blog content on their sites are a more common source of duplicate content

Slide 29

This slide covers RSS feed such as it is an XML based content format, and it helps in SEO by improving the retention of the readers and boosts the value of websites.

Instructor’s Notes:

Best Practices: 

  • The new material or information reaches the interested users promptly. It aids in the retention of your readers and boosts the reputation of your website
  • The material would also attract new readers who are looking for updates on your topic
  • You may include your major keywords or phrases in RSS feeds to help your site's rating
  • Your site gains more popularity if you keep providing fresh and relevant content by submitting RSS feeds

Slide 30

This slide explains the Internal links that are hyperlinks that point to (target) the same domain as the one on which the link is located. It helps in SEO because using the right internal linking strategy can boost the traffic. 

Instructor's Notes:


Optimal Format

 In anchor text, use descriptive keywords that provide a sense of the topic or keywords that the source website is seeking to target.


Internal linking Best Practices

  • Use anchor text
  • The deeper your links go, the better
  • Use links that are relevant for the reader
  • Use relevant links
  • Use follow links
  • Use a reasonable number of internal links. Don’t overdo internal linking


Slide 32

This slide covers details about a breadcrumb which is a small text path, often located at the top of a page indicating where the user is on the site. Every step of that path is clickable, all the way back to the homepage.

Slide 33

This slide covers on site SEO dos such as ensure the website’s user experience and don’ts such as do not limit keywords: avoid stuffing similar keywords instead; expand the pool to include various terms.

Slide 35

This slide depicts the summary of on-page search engine optimization training session.

Slides 54 to 69

These slides include multiple energizer activities to break the monotony of training sessions and actively engage trainees. The energizer activities are as follows:

  • Buzz
  • Red Nose
  • Don’t Answer
  • Who are You?
  • The Name Game
  • Pass the Ball
  • Genie in a Bottle
  • Names and Adjectives
  • Who am I?
  • Are We Together?
  • Write your Name
  • Chinese Whisper
  • Random Chairs

Slide 71

This slide highlights the cover letter for the training proposal. It includes details regarding what the company providing corporate training can accomplish for the client.

Slide 74

The purpose of this slide is to showcase the multiple types of courses offered by the training company.

Slide 76

This slide indicates the major deliverables that the corporate training firm will provide to the client. The key deliverables highlighted are session plans, PowerPoint deck, evaluation material, and training handouts.

Slide 78

This slide represents the multiple additional services offered by the training firm to the client, such as webinars, planning journals, and e-learning design solutions.

Slide 80

This slide tabulates the major deliverables offered by the training company to the client along with their associated costs.

Slide 81

The purpose of this slide is to highlight the multiple additional services offered by the training firm along with their cost details.

Slide 83

This slide provides an overview of the corporate training firm's vision and mission statements, core values, and key clients.

Slide 85

This slide highlights the major awards and recognition won by the training firm for their exceptional service to clients.

Slide 87

The slide provides information regarding the team members that would be providing the training services to the client. It includes details of the trainer and their respective designations.

Slide 88

The slide provides information regarding the team members that would be providing the training services to the client. It includes details of the employees names and their respective designations.

Slide 90

This slide provides information pertaining to testimonials given by satisfied clients of the training firm.

Slide 91

This slide highlights the testimonials from multiple satisfied clients of the training firm providing information regarding congratulatory messages, client name, and company details.

Slide 93

This slide showcases the case study for the training proposal. It includes information regarding the problem faced by the client and solutions offered by the training firm. It also covers details of the results and client testimonial.

Slide 95

This slide provides information regarding the contract terms and conditions of the training proposal. It also includes details of deliverables that the training company will provide to the client.

Slide 97

The purpose of this slide is to provide the contact information of the corporate training firm. It includes the firm’s official address, contact number, and email address.

Slides 98

This slide highlights the training evaluation form for instructor assessment. It also includes sections to fill details of training information and attendee details.

Slides 99

This slide showcases the questions for the assessment of the training content by the attendees.

Slides 100

The slide indicates the evaluation form for course assessment. It also includes questions pertaining to the future actions of the attendees.

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