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Are you looking for a proposal to promote your food and your catering business to help win more clients or to get more funding? Then this article will teach you how.
Anybody can slap a price quote but that is not the best strategy to win the hearts of your prospective clients, especially when there is cut-throat competition in the food industry. You need something extraordinary to show your potential to your client that you can deliver what they desire for their special event. This is where a readymade Catering Proposal Template comes into play.
It will not only help magnify your thoughts and vision that you have for your client but also go a long way in elucidating the facts which will help in making the information crystal clear and presentable in front of the intended clients.
Here is a smartly curated catering proposal template that has a track record of converting every client who goes through it. It has a fully customized interface that allows you to modify the template in whichever way you like. Just enter a few key parameters and you are absolutely ready to pitch your catering business with a beautiful and unambiguous proposal.
Download and invest in Catering Proposal Template PowerPoint Presentation Slides
1. Cover Letter
A catering proposal should be presented with a cover letter as its first part. The cover letter is a brief summary of the services that you will provide to your client. At a single glance, the cover letter should provide a complete overview of the event, your company, your vision, mission, how you will provide the products/ services, etc. to your prospective client. It should also include a minimum guest cost guarantee.
Also, this letter should be friendly, professional, and brief, but also long enough to convey all the important information.
2. General Information about the Catering Event
This section is all about explaining the nitty-gritty of your proposal such as the name of the event, the location, the date, and the venue. You should also include some space to state the strength of the guests that you will be catering to, which should be planned as per the client’s wishes. You can also include a short description of the event and its theme if it has any.
3. Catering Plan Timeline
This section gives you a chance to illustrate how intensive, detailed, and meticulous your planning for the client’s event is going to be if he hires your services. It will show all the milestones as well as the stages and their respective dates.
This will give them a clear idea of the kind of turnaround times that can be expected from your company.
You can also show your event flow in as many slides and in whichever format you think suits your needs. Just as we have added in the form of a table and a timeline. No matter which format you choose your event flow should consist of four important steps which are-
- Create a task menu
- Scout the location
- Prepare the anticipated task
- Event Management
4. Catering Menu
The catering menu is one of the main sections that the client is looking for in your proposal, thus making it as elaborate as you can. The menu is the heart of any catering business so it should be appealing enough to satisfy your client as well as be cost-effective to earn you profits. Menu items that are to be included in this section should be relatively easy to serve as every client requires the best services which are speedy too. Make a list of all the dishes that will be included in appetizers, dinner, and deserts. Also, mention the drinks that you are serving to the guests of your client.
You can also include a list of assorted items on this menu but it all depends on the client whether he would like such dishes or not. Therefore, it can be called a client-centered section in a true sense.
5. Catering Theme Inspiration
Many people think that a catering proposal is all about food and beverages. But that is not true, the theme is as important as the food itself. Therefore show inspiring themes in this section. You can also give your client different theme options from which they can choose the one they like or you can provide them with a single theme option that you think is the most suitable for their event.
6. Overall Pricing Structure
Then comes the pricing section wherein you can lay your prices including all the additional costs so that the client gets a complete idea of your offerings. This should include the price of each and every item as well as the services such as labor, linen, silverware and more. Write down the final break-down of all the costs along with any discounts or adjustments that you might be offering to your client. If needed you can include tantalizing descriptions and clickable additional package inclusions, giving you a highly unique upsell opportunity.
You also have an option to display the cost of different aspects on different slides or you can show the total cost on one slide depending on your requirements. But, I would suggest you showcase the cost structure on individual slides so that the client can have a clear understanding of the price that will be rendered as we have done in our proposal template.
7. Terms of Services
The final section of your catering proposal outlines your terms and conditions. So, dedicate this entire slide to the terms and conditions which are in lieu of your company’s policies. The terms and conditions will depend on the policies that you choose to implement in this catering event but some common inclusions such as jurisdiction and venue, payment terms, resolution of the dispute should be included in your proposal.
This section can be very useful in informing your client how he can make a request for the catering service.
8. Next Step
After the terms and conditions come the contract section where your client can add his digital signature to confirm that he is hiring your services. Apart from the signature, you can mention some important aspects like 50% advance payment, discussion about the event, or anything you want your client to know about.
Download and invest in Catering Proposal Template PowerPoint Presentation Slides
Drafting an effective catering proposal always takes time, but not if you have a pre-designed template to help you. Therefore download this template to make your presentation process a lot easier and faster as well!
