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THREE SECONDS!!
Thanks to the tumbling human attention span, three seconds is all you have to catch the eye of your prospect and turn your business into something stellar.
Now you may wonder if it is even possible to grab someone’s attention in a three-second obligation. Yes, it is; many do, and many succeed. And no, they aren’t some mystical beings with powers to influence. They are ordinary, yet not so ordinary, businessmen who know their trade well.
Their secret? A great value proposition canvas.
So here’s a blog-cum-compendium of all the basic knowledge about creating value propositions, powered by 15 PowerPoint template resources to help you get the most out of them. Let’s dive in.
What is a value proposition canvas?
A value proposition canvas (VPC) is a visual tool representative of how your services make the cut and intersect with the customer’s needs and desires. It is an instrument that helps you propose good solutions to solve the issues of your customers and match their frequency.
If made correctly, a VPC becomes an illustrative representation of the fit between what you are offering and why people are willing to buy it, thus showing the intersection between business and brand strategy.
What a VPC is not
Considering it is an important tool, let us break some myths and misconceptions that many of us have about VPC.
- It is not an equated slogan
A VPC is not like the slogan of L’Oréal, “Because we’re worth it”. In fact, many people associate it with an elevator speech - a general statement about the feelings of the brand and what solutions it will provide.
- Not a gleaming ray of hope and sunshine
VPC is not something to be bragged about as it isn’t a description of your passion, excellence, or other unique qualities. It is more about the innate value of the brand.
For example, the phrase, “We are the best pizza makers in the world”, holds no value for the customers, although it may seem to be a good VPC.
- It is neither a declaration nor information
We are a pharmaceutical company with the patronage of 100 years. So, what? A VPC is not about the legacy of the brand or service.
What a VPC does
A value proposition canvas allows you to see the value of the services you render and helps you decide whether they are the right fit for the customers or not. It allows you to design, test, map, and optimize your value propositions which help in providing validations and insights just like Uber’s new offshoot UberEats did by eliminating the monetary exchange effort.
The value that UberEats takeaway and home delivery service provided to its customers, especially in the devastating pandemic, is something to watch out for and learn from.
Top 15 Value Proposition Canvas Tools to Download and Use
Now that we are done describing the ins and outs of VPC, it is time for us to begin with the designs of this secret weapon. Here’s a catalog of our choicest PowerPoint templates that will serve as handy tools to help you do that and more. Let’s check them out.
Tool 1
A value proposition canvas is an important part of a business model. We have designed this value proposition canvas template to help you in the decision-making process and decide on a good positioning of your product. You can also use this model to align your strategies in an effective manner to reap maximum benefits.
Download Product Value Proposition Canvas Showing Benefits And Features
Tool 2
Decide on the positioning of your product and produce it in alignment with your customer’s needs using this VPC template. This template is designed by experts and addresses all the critical points. So you can use it in any of your business model presentations to make a good first impression.
Download Value Proposition Canvas PowerPoint Guide
Tool 3
This is a single slide that you can use to provide an illustrative reference of your company’s strategic plan. It consists of two categories that can be compared and conclusions can be drawn thereafter. Not only does this pre-equipped value proposition canvas template makes your message easy to grasp, but it also allows you to make your business model more effective. You can also display it upfront to make the message clear and encourage immediate action.
Download Benefits And Value Proposition Canvas PPT
Tool 4
This value proposition canvas template provides a structured approach to product managers, entrepreneurs, and other professionals to create products and services of value. Not only does it provide organized information in a flexible layout, but it also empowers great value pattern development.
Download Value Proposition Canvas PPT Slides
Tool 5
This is a great template that entrepreneurs, executives, managers, and other professionals can use to enhance the knowledge of the audience on the value proposition canvas. Not only this, but it is also embedded with useful features like editable fonts, color schemes, visuals, and many more, helping you increase the effectiveness of your presentation. Therefore, grab it now!
Download Value Proposition Canvas PPT Slide
Tool 6
This is a great template for startups and professionals to deploy. You can leverage the knowledge and experience of your teams and build a product with minimum risks and faults using this template. The template is available for immediate use.
Download Value Proposition Canvas Pie Charts
Tool 7
An employee value proposition (EVP) is the base of the employer's brand, and this complete deck is designed to meet all of these requirements. It helps you in crafting an effective internal and external perception of your brand and retain talented employees. This complete deck offers an amalgamation of 21 slides, making it a comprehensive bundle to download and use.
Download Employee Value Proposition Template
Tool 8
Use this EVP template to get a competitive edge and appeal to the candidates’ beliefs, needs, and wants. It offers a highly customized approach to your efforts as it comprises many slides. So you will face no difficulty in building a brand with a strong internal and external perception. Nonetheless, it is also a great deck to retain talented employees and get them engaged in the operations.
Download Employee Value Proposition PPT Template
Tool 9
You can use this value proposition canvas complete deck to attract and create a great employee base by retaining the most talented ones. This will help boost productivity and the company’s bottom line. Since this is a 23-slide complete deck, it helps you provide a bird’s-eye view of the concept you are targeting. Therefore, download it now!
Company EVP Framework PowerPoint Complete Deck
Tool 10
You can use this template to boost employee retention and engagement. Using this template, you can define your unique value propositions to beat the competition. It comes in a customizable format, so you can personalize it without any difficulty.
Download Employee Value Proposition Canvas PPT
Tool 11
This is another illustrative template to showcase and discuss the concept of EVP. You can add as many mutual benefits to this template to help you with retaining your employees.
Download Employee Value Proposition Canvas Compensation And Benefits
Tool 12
This is a comprehensive set that you can use to educate the audience about the ins and outs of EVP. Therefore, it is a must-have slide for company owners, consultants, HR, and other professionals from the respective domain. This PPT template is well-researched and well-structured, so you will face no difficulty in portraying your message.
Download Employee Value Proposition Canvas Development PPT
Tool 13
This template includes a lot of quality information about employee value proposition, and so, it is great for any professional looking for a pre-designed template for their business model. It can also be used in other presentations to make them more impactful by dispensing extensive knowledge on the topic.
Download Employee Value Proposition Canvas PPT
Tool 14
Provide useful insights into EVP using this pre-equipped creative bundle. You can use this template to share some benefits of EVP and bring more focus to its deployment in various departments. This will help in retaining and growing your business.
Download Employee Value Proposition Canvas PPT
Tool 15
This is another employee value proposition set that you can use to retain talented individuals in your organization. You can also use it to dispense unlimited knowledge on the topic and highlight its main attributes on the go!
Download Employee Value Proposition Canvas PPT
A strong value proposition is the be-all and end-all of a great organizational structure. Use the tools mentioned above to propose the best and build a startup with great products and services.
