0 Comment
Customer Reviews
Content marketing involves producing and sharing useful content. The aim is to expand, involve, and retain your audience.
A proficiently executed content marketing plan is an excellent method to boost your brand. Ideally, it helps your business stand out when consumers are ready to make a purchase.
What is Content Marketing Strategy?
A content marketing strategy acts like a plan for creating and sharing content to grow your audience and achieve particular business goals. Various forms of content marketing include:
Blog posts
Emails
Newsletters
Social media posts
Podcasts
Ebooks
Videos
The primary aim is to convey the right message to target customers.
A content plan, also called a "content calendar," is a written strategy that help you to stay organize when you share your content on site.
Now let's explore why having a content marketing plan is really important.
Why have a Content Strategy?
Having a content marketing strategy is essential because it enables you to target specific objectives, establish clear measures of success, and implement structured methods for enhancement. This approach proves more effective than randomly creating content and crossing your fingers for results. In fact, a noteworthy 80% of highly successful marketers in content marketing have a well-documented strategy.
Elements of a Powerful Content Strategy
For a content marketing strategy to be successful, it should encompass five key elements:
- Audience personas
- Brand story
- Content marketing mission
- Business case
- An action plan
So, finding a way how to start?
We got your back! SlideTeam has prepared editable marketing strategy ppt templates on the same, you can download and 80% work is done. Here are a few of the important templates that you shouldn't miss
# Introduction to content marketing strategy
This slide provides an overview of what content strategy formulation means and the benefits acquired from the same. Key benefits include building authority, increasing visibility, building trust, and boosting traffic.
Firstly, start the blog with a basic overview of content marketing and its strategy, to make the audience aware of it.
Next, we will highlight the importance of a content marketing strategy
- Builds authority and thought leadership status within the industry.
- Increases brand visibility and nurtures rich connections with audiences
- Quality content strategy boosts traffic and enhances lead generation.
# Elements of good content strategy
This slide mentions the key elements of a successful brand content marketing strategy aimed at target audiences. It includes elements such as goals, editorial calendar, research and distribution channels.
In this slide, you can highlight the key points for each element in bullet form to make the audience understand it in a better way.
You can add and edit the text as per your requirement.
# Types of blogs published by brands
This slide mentions the various types of blogs that can be published by brands to connect and engage with target audiences. Key types include- Company Blogs, CEO Blogs, Industry Blogs, Department/Product Blog and Customer Service Blogs.
Further, in this slide, you can make a table and discuss the type of blog along with its description and mention the company that has implemented it.
This slide will help the audience to decide which type of blog they should choose to excel their marketing game.
# Effective email marketing campaign types
This slide showcases various email marketing campaigns that can be implemented by marketers as part of content strategy. Key types include- Welcome Emails, Newsletter Emails, Lead Nurturing Emails, Survey Emails, and Confirmation Emails.
Further, under this slide, you can highlight the types of email marketing, its description, and use cases.
For an example:
Kate Spade uses welcome mail to attract their customers.
# Types of content used for social media marketing
This slide mentions the various types of content that can be formulated to be uploaded on social media to engage with customers. Key content types discussed include Videos, Thought Leadership Content, Contests/Competitions, Quizzes and Polls, and Product Posts.
Here are a few examples of content types:
Videos
- Involves using videos for promoting and telling target audiences about the brand’s product or service
- Used to educate audiences and increase engagement
Brand uses: Nike, Red Bull, Tasty
Thought leadership content
- Involves establishing
- Used to share tips and tricks, expert insights, and opinions on trending topics
Brand uses: Hootsuite, HubSpot, McKinney
Similarly, you can mention other content types as well in this slide to give understanding to the audience.
# Reasons for implementing a content marketing strategy
This slide highlights the need for formulating and implementing the content strategy to improve the marketing efforts of the organization. It includes identifying new opportunities, cost reduction, promoting conversions and optimizing the marketing team.
Identify New Opportunities
- Helps identify avenues that can be used to follow news and trends and find story ideas
- Helps avoid disorganization in brand publications and tone
Cost Reduction
- Helps identify the appropriate amount of funding for each project
- Helps cut costs on irrelevant, non-profitable campaigns
Promote Conversions
- Helps formulate relevant and engaging content that promotes conversion
- Helps build a positive brand image that influences repeat purchases
Further, you can mention other reasons as well to make the audience more aware about content marketing.
# Practices to improve content marketing strategy
This slide mentions the various practices that can be implemented by marketers to improve content marketing strategies for brands to drive higher results. Key practices include understanding audiences, creating the right conversations, integrating with SEO, and optimizing for mobile.
Understand Audience
- Map out the customer’s journey to identify relevant topics
- Create conversation flow by building on previous content shared.
Create Right Conversations
- Offer interactive experience to drive conversations
- Make use of dynamic infographics, quizzes, blog comments and surveys.
Integrate with SEO
- Focus on answering top customer queries to rank higher on search pages
- Include keyword multiple times in copy and makes sure its sounds natural
Wrapping-Up
Having a content marketing plan is really important in today's ever-changing online world. It acts as the roadmap that helps your brand reach its targets, connect with the right people, and produce desired result.
And here's the cool part - you don't have to figure it all out by yourself. SlideTeam has put together editable PowerPoint templates just for this. These templates are like really helpful tools that make it easier to plan, grab people's attention, and make your content even better. So, you're not starting from zero! So, let's get started with these templates and make your content strategy top-notch! Download it now!
