What Should I Include in a Marketing Cover Letter to Impress Employers? [Free PDF and Templates Included]

Your cover letter is your first impression. It's your chance to make a great one."

- Kathryn Minshew, Founder & CEO of The Muse.

Writing a cover letter is like crafting a pitch for your personal brand. It's not just about highlighting your skills and experiences; it's about presenting yourself in a way that sets you apart from the competition. In the competitive marketing world, where every second counts, your cover letter should do more than just impress your potential employer - it should blow them away!

According to a study by Glassdoor, the average job posting attracts 250 resumes, and only 2% of those applicants are called for an interview. Your cover letter is your ticket to the interview room, and in today's digital age, a well-crafted cover letter can make all the difference.

What makes a cover letter stand out? How can you craft a cover letter that showcases your unique selling points and lands you that dream job in marketing? Fret not because we have got you covered!

In this blog, we'll provide you with everything you need to know about writing a killer marketing cover letter that will impress employers. We'll even throw in downloadable marketing cover letter templates to help you get started. Let's dive in!

Understanding the Purpose of a Cover Letter

A cover letter is not just a summary of your resume; it's a marketing tool that can help you land your dream job in marketing. A cover letter lets you showcase your unique skills and experiences. It's your chance to make a great first impression and convince potential employers that you're the right fit for the job.

What Should a Marketing Cover Letter Include?

A well-crafted marketing cover letter should include the following elements:

An introduction that grabs the reader's attention.
A brief explanation of who you are and why you're interested in the position.
A description of your relevant skills and experiences.
An explanation of why you're a good fit for the position.
A call to action that encourages the employer to contact you.

The Dos and Don'ts of Writing a Marketing Cover Letter

To ensure your marketing cover letter stands out from the competition, here are a few dos and don'ts to keep in mind:

Dos:

Address the cover letter to a specific person.
Tailor the cover letter to the job you're applying for.
Use keywords from the job description to highlight your relevant skills and experiences.
Keep the cover letter concise and to the point.
Use bullet points to make your skills and experiences stand out.

Don'ts:

Use a generic cover letter.
Overuse adjectives and superlatives.
Talk about irrelevant experiences.
Use a casual tone or slang.
Use a font that is difficult to read.

Ace Your Next Marketing Job Application with These Customizable Cover Letter Templates

The 100% customizable nature of the templates provides you with the desired flexibility to edit your presentations. The content-ready slides give you the much-needed structure.

Template 1: One-page Personal Statement Cover Letter for Marketing Job PPT Template

Crafted to impress employers, this PPT Design offers a comprehensive overview of your career portfolio, showcasing your achievements, core competencies, awards, and areas of expertise. Whether you're looking to secure your dream marketing job or seeking to impress potential clients, this template provides the perfect tool to showcase your unique skill set. Its intuitive design ensures that you can quickly and easily update and customize the template to suit your needs, making it an indispensable addition to your professional toolkit. With this template, you'll be able to communicate your value proposition with clarity and confidence, leaving a lasting impression on stakeholders. Get it now.

Download this template

Template 2: One-Page Sample Cover Letter for Job in Marketing/Advertising PPT Template

Capture the essence of marketing and advertising with our One-Page PPT Template. With a unique layout that grabs employers' attention, this PPT Design will make you stand out. This content-ready PPT Slide makes a strong case for you as a qualified candidate. It's packed with insightful elements that highlight your skills, experience, and achievements, showcasing your potential in the marketing and advertising industry. Get noticed, get hired, and get ahead with our innovative and professionally crafted template. Download now!

Get this template

Your Future in Marketing Awaits!

Your marketing cover letter is your golden opportunity to shine and make a lasting impression on potential employers. It's your chance to showcase your unique skills and experiences that set you apart from the competition. Follow our expert tips, incorporate our downloadable marketing cover letter templates, and put your best foot forward. This way, you can create a cover letter that leaves employers in awe and lands you your dream job in marketing.

Follow our dos and don'ts, use our templates, and craft a cover letter that captivates recruiters and compels them to take action. Your future in marketing awaits, and we're here to help you make it happen!

FAQs on Marketing Cover Letter Templates

How to write a cover letter for marketing?

A cover letter for a marketing position should highlight your relevant skills and experience and demonstrate your enthusiasm for the field. Here are some tips to consider when writing a cover letter for a marketing job:

Begin by introducing yourself and explaining why you are interested in the position and the company.
Highlight your relevant marketing skills and experience, such as social media management, content creation, SEO/SEM, or marketing campaign planning.
Use specific examples to demonstrate your accomplishments in previous marketing roles, including any measurable results you achieved.
Show that you have researched the company by referencing its values, products or services, or recent marketing campaigns.
Close by expressing your enthusiasm for the opportunity to work with the company and your willingness to contribute to their marketing efforts.

Do you need a cover letter for marketing?

While not always required, a cover letter can help you stand out in the competitive job market and demonstrate your interest and qualifications for the role. It can also provide additional information that may not be included in your resume, such as your passion for the industry or your alignment with the company's values.

How do I start my cover letter?

To start your cover letter, begin with a strong opening sentence that captures the reader's attention and highlights your enthusiasm for the position. Consider opening with a statement about why you are interested in the company or with a personal anecdote that showcases your passion for marketing. From there, you can introduce yourself and briefly overview your qualifications and experience.

Download the free Marketing Cover Letter Templates PDF.