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The current scenario in the marketing world witnesses cut-throat competition where individual companies and organizations must come out with something creative to keep their businesses afloat. Any lacking strategy will make the business get lost amidst the crowd of competitors.
Talking about one of the innovative and engaging ways, how can we not talk about the Video Marketing playbook?
Considered one of the best inclusions in the marketing options, a Video marketing playbook can transform your business’ marketing appeal towards the brighter side.
Knowing What Video Marketing Playbook Is!
A Video marketing playbook is a collection of the best video marketing strategies and solutions that requires fruitful implementation. Attracting possible customers through marketing videos has been an age-old procedure and improvising on the same is a requirement.
Here a video marketing playbook brings together all the best video marketing strategies that you must use for your business growth.
Types of Video Marketing Categories
When it comes to the different types of video marketing categories, expert marketers divide them into three categories;
Traffic Driving Videos: These are short and compact videos for attracting traffic to your website.
Content marketing videos: The videos that propagate the content available on your website in an enticing way.
Website Videos: The testimonial and about us videos on your websites act as convincing techniques to bring them on board.
Curating a Video Marketing Playbook
Crafting a strategy requires detailed research about all the circumstances and possible results that will help you get the best out of them. Consider the following tips while making a video marketing strategy;
- Find out the challenges and possible solutions to the same.
- Consider the results achievable upon implementing such solutions.
- Understand the requirements of your possible customers and website traffic.
- Utilize the best content that will drive better customer engagement.
Concerned about crafting the perfect Video Marketing Playbook?
Well, eliminate your worries as Slide Team brings a range of presentation slides that will help you understand the need and ways of creating a video marketing playbook. With us on board, you can get the right pillars on which you can curate the most effective strategies.
The Cover Slide
This particular presentation template introduces you to the concept of a Video marketing playbook that entails you on a journey for enticing marketing skills. The slide showcases a journey from the crafting of videos and messages to reaching your organizational goals with perfection.
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Purpose of the Playbook
The template helps you envision the objectives and purposes served by an engaging playbook. Through this slide, you can convince your prospective buyers into learning your ideas about a video marketing playbook and how it will help in propelling their business prospects.
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Introduction to Video Marketing Playbook
The template above introduces you to the intricate details of the video marketing playbook. The slide extravagates the success of having an on-point video marketing playbook that added a total value of 10 billion for businesses over the last few years.
In addition, comes the lead conversion rate brought about by video marketing which stands at 80%, with an added benefit of 96% of customers preferring watching marketing videos above the rest. Even various companies and organizations adopt video marketing the most.
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Defining the Objectives for Video Marketing
Here the template showcases the objectives to be fulfilled by video marketing. It lists out the objectives in detail as;
Brand awareness: Ensuring that the prospective customers know about the brand’s existence with sufficient recognition.
Product sales: To trigger a greater sale of products through visual engagement.
Engaging customers: Creating enthusiasm and curiosity amongst the customers through social media videos and activities.
Creating new leads: Bringing in new prospective customers in addition to the existing ones.
Showing demos: Visually informing the customer about the product they wish to purchase.
Here you can add more of your ideas for greater marketing.
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Key Statistics for Video Marketing
The slide is all about proving the efficiency of video marketing. The various metrics and statistics show how convincing and effective video marketing is. It sheds light on the key statistics related to the video marketing platform.
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Content OR Video Distribution Framework We Can Use
This particular template analyses the effectiveness of video marketing techniques across various social media platforms like Facebook, Twitter, Instagram, YouTube, etc. It highlights the responses and lead conversions received by identifying target customers and influencer connections across the platforms.
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Understanding Multiple Touchpoints
The slide helps you reflect on the numerous touch points that an organization must consider when it comes to video marketing. The first three parameters talk about public relations programs, radio and TV as the three touch points. After considering them as touch points, they look into the possible considerations on these platforms, the purchasing opportunities, customer retention and business advocacy. Through these parameters, understanding the effectiveness of video marketing becomes easier.
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Funneled Focus Marketing Strategies
The template reflects the funnel structure of marketing strategies via video marketing. Starting from brand and product awareness to consideration till the decision-making stage for customers, it analyzes every stage in intricate detail.
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Video Marketing Strategy
This particular slide talks about the video marketing strategy that you can implement for the overall growth of your company. There are three approaches mentioned here;
- Outwards
- Inwards
- Upwards
The three strategies have their differential set of functions to perform that keep customer satisfaction at the centre and do everything available within the reach to fulfil the adjacent goals.
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Timeline and Process to Develop a Video
This particular slide talks about the implementation and progress of your video marketing strategy over a specific timeline. It emphasizes on the journey where the marketing video gets made from first stage of two weeks till the fourth stage of the seventh and eighth week. The procedure involves creating a video script, defining the budget, hiring an influencer or expert for video production and propagation till its final development.
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Various Types of Videos That You Can Use
The final slide takes you through the options available while creating videos. Here you get an idea about the videos that you can use for your marketing strategy. Focus mainly lies on three types’
The introductory video that gives an introduction to your business and an overview about the products and services
The product video that tells the intricate details about the products and the probable benefits derived out of it.
The testimonial video where the previous clients express their satisfaction about your products and services.
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Conclusion
Even if you are running a small business, you would need a video marketing playbook to reach out to larger audience. Curating a marketing plan and implementing the same becomes difficult if you do not have the right tools with you. This is where you would need our editable and thoughtfully-devised video marketing playbook.
This video marketing playbook contains best video marketing strategies and solutions that you can utilize to expand your business reach. Download this customizable set of templates to get started. In case of query, you can contact +1-408-659-4170.
