Most marketers consider their job done once the sale is made from a single customer. No, that’s when you need to measure a customer lifetime value to know the total revenue a business can expect from a single customer account. The longer a customer continues to purchase from a company, the better and greater their […]

It is interesting to see how brands are interacting with their customers nowadays. Take the example of clothing brands. They are giving their customers a chance to be featured on their social media profiles. How? By asking them to use their brand and post their pictures with given specific hashtags. This is an an interesting […]

Is your business growing? It is not as small as it used to be?   When you have a small business say as small as you and your friend, the thought of building an HR department never even crosses your mind probably because the duties of an HR are easily outsourced.   So, what is […]

Mostly, people are recruited from job search websites. Some are through school networking sites. Few of us went through consultants. And there are also people who find and read detailed job descriptions to make sure that their work experiences meet all listed requirements and submit a detailed long job application with a cover letter.   […]

Now is the time when people get their information with just a touch. Take a metro and see people scrolling down the news app. Go to a café and people are swiping through Instagram stories. Share a cab ride and your co passenger is watching YouTube videos. Hang out with your friends and there would […]

If you are a hardcore fan of cricket as I am, you must be knowing that a player is considered a good player if he is an all rounder i.e baller, batsman and a fielder. No single statistic can determine the performance of the player. It has to be an amalgamation of all three characteristics […]

I know it is too good to be true but 2019 means we are entering into the last and the final chapter of the decade. The year 2018 showed us that the presenters are not afraid of experimenting with something new, so we consider 2019 to be a year of breaking old traditions and stereotypes […]

Easter is around the corner. Have you painted the eggs yet? Did you shop for jelly beans and marshmallow candies? Bought new costumes for the kids? What about the chocolate bunnies? So much to do in so little time.   Apart from shopping candies and clothes, have you thought of fun and interesting ways to […]

Outline an extensive strategic planning framework that showcases clear goals and objectives to the employees. Having a strategic planning framework is as important as budget-oriented planning or forecast- based planning. Business strategic planning lays down targets, assesses both internal and external situation, develops a strategy, executes the strategy, analyzes the progress, monitors and measures the […]

Create a learning roadmap for your employees to help them understand their roles and responsibilities in regards with company’s objectives. Learning roadmap gives a clear picture to the employees about their respective goals, steps, action plans, timelines, milestones, etc. One can also monitor the performance of the employees with learning roadmap.   It increases employee […]