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Cost, the foundation of all business transactions, comes from Old French couster further based on Latin constare ‘stand firm, stand at a price.’ This dip into linguistics is important as we take a tour of the technical but significant business topic of Project Cost Management in this blog.   Let us start with why projects […]

Imagine a scenario where your sales objectives are not just figures on a sheet of paper, but rather, an embodiment of your team and personal capabilities. Achieving these targets would be a testament to your commitment, effort, and persistence. These targets would serve as a stepping stone for bigger achievements not only for your company […]

Today, change management has become existential. The pandemic transformed change management frameworks while irrevocably transforming the work environment as we knew it. As a result, leaders who understand how to relate the change process to everyday business realities will thrive in the modern workplace and master its culture; those who don’t will struggle to gain […]

In this highly competitive business world, you, as a marketer, must keep up with the market trends to make your brand visible. This requires planning a new marketing campaign every now and then, something that can be challenging, especially when you don't have the slightest idea of how to monitor it. Without effective scheduling and […]

In this evolving hybrid job market, where half the labor force is millennials, you must strategically position your employer brand. This is especially important as most companies fail to recruit and retain talent, even for critical positions. What results is inadequate capitalization of business opportunities and inability to fulfill market demand.    Enter Employer Branding […]

Good Marketing + Average Product = Success Average Marketing + Good Product = Failure   This business piece of wisdom/anecdote trending on Instagram is accurate, as over 95% of new products that new companies launch each year fail (AcuPoll study). The prominent reason behind this troubling statistic is ineffective/unimaginative product marketing strategy.   For every […]

As a sales head, rejection is your one constant partner. For every deal you close, your hardworking team runs into countless unanswered calls, emails, and uninterested prospects. It sometimes becomes tough to find enough motivation and control to digest the ‘Nos’ throughout your sales pipeline without snapping at somebody.   On the other hand, as […]

In today’s era, customers are more aware than ever and don’t care about you, your story, or even your product. They care about themselves and their problems. What matters to them is:   How can you solve their problem? How can you meet their demands? How can you provide them with a memorable experience?   […]

“Keep your sales pipeline full by prospecting continuously. Always have more people to see than you have time to see them,” motivational speaker and author Brian Tracy has said. This quote on the sales pipeline only expressed the truth.   The sales pipeline is one of the most used sales terms and is a never-ending […]

The moments when consumers drop out of the sales funnel bring a deep sense of disappointment for business owners that stays with them for months. These sales losses weigh heavily on team morale and impact overall business performance. As a marketer, you are responsible for saving your business from such painful situations. But how?   […]