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In the business world, behavior triggers communication, as it identifies the interest levels of your audience for planning business engagement. A potential consumer abandoning the cart often can be onboarded if the brand carefully observes their interests and strategizes accordingly. Similarly, if organizations pay more attention to their behavior, when onboarding new joiners, they can […]

Observe around and you will find that humans have evolved from careless to conscious, especially in matters of resource utilization. The early human being had neither any interest in conserving resources, nor did he embrace sustainability, primarily because a settled way of life was still not that common. Today, however, the luxury of the present is […]

Consider yourself a retail shopkeeper who notices this one customer who comes everyday to check out the displayed item, yet never enters the store. The customer spends a lot of time standing, yet never musters the strength to even enquire about their item of interest. As an intuitive shopkeeper wanting to do business, you connect […]

A subscriber of promotional emails rarely intends to open it. However, with the right mix of Subject Lines and Preview Texts, you could entice the receiver into opening an email, and with engaging email content and CTA, even motivate them to take further action. In email marketing terminology, this piquing of the interest of your […]

If you often confuse funnels with pipelines, especially for sales, let’s resolve this conundrum once and for all!   “Sales pipelines are designed from the team’s viewpoint, while the sales funnel is created from the customer’s. A sales pipeline evaluates how leads are fetched and converted to paying customers. Sales funnels, however, tend to evaluate […]

No business, not even one of the stature of an Apple or a Google, can presume that consumers purchasing business products and availing their services is where its job ends. The important part of customer support remains to be aced, and it is always best that businesses master it through a dashboard, and use it […]

An organization that chases goals on a daily basis must also maintain a scoreboard of its performance everyday. Enter daily dashboards.     Unlike a daily report that develops accountability to one's managers, a daily dashboard allows employees/departments to check and compare their performance against counterparts.    While a daily report will have a reserved […]

A strategy is the force that drives visions into reality. Out-of-the-box thinkers of Apple and Microsoft have added another facet to it. A strategy according to them is knowing well in advance what needs to be AVOIDED to arrive at your destination. Naturally, this intuitive extrapolation calls for judicious utilization of resources as teams resolve […]

Every successful business owner of today once had his/her fair share of struggles in the world of enterprise and sales. It was a million-dollar idea mixed with the right marketing strategies deployed at the correct timing that created their success today! From beauty brands to gaming, entertainment, and fitness, top players across industries have risen […]

It’s always special to be referred to as a team member. The profile of a team member entitles you to certain roles and responsibilities while also giving you a sense of ownership. However to stick together under a single command and perform in sync might at times draw grimaces. Therefore, if a team is to […]