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Having a plan is similar to carrying a hidden weapon. Even though it isn't particularly eye-catching, it changes the game.
Knowing your destination and how to get there is crucial. Without a strategy, you are just winging it and hoping for the best.
On the other hand, if you have a good strategy in place, you can face problems head-on, be ready for everything that comes your way, and continue on the path to achieving your objectives. It frees up your time, lessens your stress, and positions you for success.
Now how do Business people create plans to stay ahead in the competition?
Anyone who wants to stay in this fierce competition must be equipped with a robust marketing plan that increases its credibility in the market.
Marketing Plan to Increase Positive Brand Perception
Creating a marketing plan to boost brand awareness is like laying the foundation for a skyscraper.
It must be strategic and forceful!
You can only throw things out there and hope they stick if you have a plan.
But with a well-thought-out marketing strategy, you can pinpoint the ideal demographic, pick the most effective distribution methods, and create attention-grabbing messages. It all comes down to promoting your brand and ensuring that people remember it.
Additionally, having a plan keeps you organised, motivated, and prepared to face any marketing obstacles that may arise. So, if you want to grow your business, start working on your marketing strategy!
But, how do you plan to execute and implement the marketing strategy that you have devised and showcase the same to your audience?
This is where we come in.
With SlideTeam at your assistance, you can sit back and relax, by leaving the entire burden of creating a thoughtful presentation on brand perception our shoulders.
Below given is a set of slides that you can tweak in as per your company’s specific and get started with presenting your marvellous branding strategy without any hassle.
So, just grab these affordable templates and start customizing it as per your brand.
Cover Slide
To improve your brand’s perception, you must not forget to be backed up with this insightful cover slide that depicts the topic of your presentation. Before presenting your marketing plan in front of your audience you need to introduce your topic in a seamless way. This is where our competent strategic marketing plan to increase positive brand perception will come in handy.
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Agenda of Strategic Marketing Plan
Talk about the agenda of your presentation incorporating this agenda of strategic marketing plan to increase positive brand perception slide. This slide depicts 2 major agendas which are as follows-
- Achieving a competitive edge by developing an effective marketing plan for promoting the existing brand.
- Understanding market and competitive dynamics, as well as assessing the current business performance.
You can add your company’s agenda in this ready-made template and get started with your presentation.
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Addressing Major Marketing Trends
Keeping a tab on the major market trends and innovations has become need of the hour to survive in the cut-throat competition. Talk about the trends and innovation prevailing in the FMCG market utilizing this template. Some of the major trends talked about in this slide are –
- AR and VR to improve customer experience
- Data analytics to offer personalized experience
- Blockchain to gain competitive edge
- 3D printing to develop eco-friendly products.
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Revenue Generation Statistics by Business Verticals
This slide will make it easier for you to compare the financial statements of your company in different years. It showcases company’s revenue generation statistics by different verticals. Various verticals depicted in this slide are processed food, beverages, personal care, hair care, baby care, etc.
You can also jot down your key takeaways highlighting increase in the revenue generated from a specific segment in one year.
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Measuring the Experience of Customer Base
Measuring the experience of customer base using net promoter score has now become easy, thanks to this readily available PowerPoint template that helps you do so. This is a widely used metric to know the customer loyalty and satisfaction. It presents the single survey question asking the respondents to rate the likelihood of recommending the company to their friends, colleagues and other people.
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Competitive Analysis landscape
Conduct a comparative analysis of your organization with that of your competitors’ on the basis of strengths and weakness. The given template lists out the strength and weaknesses of your company along with various other competitors so that your audience can analyse the performance at a glance. It also elucidates information about each competitor’s differentiating factors.
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Brand Performance Review
It has become rather indispensable to present your brand’s performance to sustain in this highly-competitive world. Having your hands on this slide will arm you address information about the brand performance seamlessly.
Talk about the product market share and compare it with other brand using this customizable pie chart depicted in the slide.
This slide is perfect to present information regarding competitors, product market share and performance status.
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Establishing SMART Goals
It is very crucial to set some goals to achieve which your organization should make efforts. This slide illustrates different goals set by the firm to enhance its business performance. Here SMART goal means targets that are Specific, Measurable, Achievable, Realistic, and Timely.
Jot down the goals along with their description and type and get ready to implement strategic marketing plan within your business organization.
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Timeline for Successful Launch
Separating your launch into multiple phases makes it easier for you to get into the details of each stage. Right from the product development to its launch, this slide arms you present your entire journey of product launch for successfully introducing the existing brand in the market. It is divided into 5 stages where the first stage is product development and the last one is its launch.
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Addressing Marketing Campaign Objectives
This Marketing Campaign Objectives for Rejuvenated Product! Our strategic campaign aims to propel our rejuvenated product to new heights. With a focus on enhancing brand awareness, we aim to captivate our target audience effectively. By leveraging targeted marketing efforts, we will engage, entice, and foster repeat purchases. Let's set out on this thrilling journey together to increase the popularity of our product to previously unheard-of heights.
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KPI Dashboard
This comprehensive tool can be used to monitor and analyze win and lost sales opportunities effectively. This dynamic slide showcases key metrics, including Won Opportunities, Lost Opportunities, Pipeline by Territory, and Total Opportunity. Utilizing intuitive line graphs, bar charts, pie charts, and tables, the dashboard ensures easy digestion of critical information. Stay informed, make data-driven decisions, and drive sales success with this powerful visualization."
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Conclusion
A well-crafted strategic marketing plan is the cornerstone of elevating brand awareness and driving business growth. By understanding your target audience, conducting thorough market research, and leveraging the right channels, you can create a compelling and effective marketing strategy.
To assist you in this journey, we've provided editable brand perception templates that can be easily modified to showcase your unique plans.
Remember, consistency, creativity, and adaptability are key to success in the ever-evolving landscape of marketing. Embrace these tools, stay focused on your objectives, and watch your brand awareness soar to new heights, fostering lasting connections with your audience and achieving long-term success.
