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Nearly two decades ago, global media brand Ad Age named Apple as the marketer of the year (2003), based largely on the success of its iconic iPod. What made this announcement remarkable was that Apple had introduced the product just weeks after 9/11, while the country was battling the 2001 recession.
This kind of success for Apple was based on its founder Steve Jobs’ marketing genius. Here is Jobs’ marketing strategy, in his own words, “To me, marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we must be really clear on what we want them to know about us.”
This implies that marketing is crucial to any company’s success because it creates and sustains demand, relevance, reputation, competitiveness, etc. It seeks to use content to provide prospects and customers with stand-alone value. Detailed customer research and analysis are needed for this challenging and intellectually-stimulating endeavor.
To operationalize this, marketers create a timetable of marketing activities they have scheduled in the form of a marketing calendar. Every marketing department’s daily routine now includes these calendars as a non-negotiable component.
Create an enhanced marketing calendar to offer your company a strong, amplified voice in the marketplace. Click here.
This calendar will help to list start and end dates for social media campaigns, target dates for writing blog articles, and promotional activities related to product releases. This graphic depiction of marketing operations gives planners the room to be imaginative when preparing for lengthy campaigns.
This blog covers marketing campaign calendars, from the basic tactics and tricks, going all the way up to the most cutting-edge tools and ideas. To help you produce better deliverables, stay more focused, and accomplish greater marketing goals, SlideTeam has done the legwork by compiling a list of the Top 5 Marketing Campaign Calendar Templates. To generate and use marketing tasks directly from the marketing calendar, use these top-notch PowerPoint Templates. This calendar will be a useful tool to keep you organized, prevent missed deadlines, ensure team cohesion, and manage your annual budget to the last cent.
Check out our guide on tactical marketing plan templates to create a well-defined and concrete marketing strategy for your organization.
Lower the risk of throwing random tactics at the marketing wall with SlideTeam’s PPT Templates. Shoot with precision and hit the bull’s eye!
Template 1: Monthly Marketing Campaign Calendar PPT
In marketing, trying to control everything just nibbles away at your time. To make it simple to frame strategy, deliver on goals and Key Performance Indicators (KPIs), and to change track if necessary, use this pre-made PPT Template. This marketing campaign calendar enables you to focus on crucial information for each marketing activity, be it email, print advertising, television or radio advertising, pay-per-click, social media, etc. This PowerPoint Presentation is ideal for dynamic marketing teams who wish to connect scheduled activity to strategy.
Template 2: Content Marketing Campaign Calendar including Keywords Template
Are you using a content marketing campaign to expand your internet presence? Use our PowerPoint Template to gain comprehensive overview of your planned activities. This PPT will help you get your editorial pieces scheduled well in advance with the right marketing strategy and tactics. Marketing teams can use these content calendars to plan social media campaigns across platforms, including affiliate marketing campaigns and email marketing campaigns. With the help of this download, create a list of social media posts you want to publish going forward.
Template 3: Social Media Marketing Campaign Weekly Calendar PPT
Develop your social media content strategy with a complete guide. Use this PPT Template to make a practical content calendar for a social media campaign. This content calendar is an effective organizational tool to plan social media posts, manage campaigns, and review ongoing strategies. This type of calendar can be helpful if you’re managing multiple social media accounts across Instagram, Facebook, LinkedIn, Twitter, and more. Strategically plan all the content you will create and share on a weekly basis with its download.
Template 4: Marketing Campaign Calendar Plan with Budget Tracker PPT
When your brand has consistent imagery, design, messaging, and values, it facilitates effective communication. Use this pre-made PPT Template to execute the perfect business branding plan for six months. This PowerPoint Presentation is a best-in-class strategy to establish clear communication with key stakeholders. The slide lists out important branding activities to deliver a clear message to your target audience. Employ the template to get brand name recall and be known for the excellence you offer, in double quick time. Let people know about your brand and feel proud of being your customers.
Also, check out a similar PowerPoint Template design on Five-Year Roadmap to build innovative ideas to plan for your next business branding campaign.
Template 5: Plan for Email Marketing Campaign Calendar PPT
Create a successful email marketing strategy for your business with this pre-made PowerPoint Template. You may schedule when you will send emails, follow-ups, eBooks, lead magnets, and other marketing materials using the calendar. This adaptable calendar works well for direct mail campaigns, brand development campaigns, public relations campaigns, and product marketing campaigns. A comprehensive outline for each campaign will save you time and provide you with a thorough idea of what it will take to convert your audience. This download is a fantastic approach to succeed at project management and keep everything going like clockwork!
Roll out content strategies, remember important dates and plan campaigns.
A marketing calendar is critical to get the big picture of where your business is headed. Plan your business goals, budgets, and marketing campaigns from A-Z in one intuitive, visually-engaging workspace. This schedule is a must-have to ensure that your marketing campaigns resonate with your audience. You'll be able to create goals and evaluate your progress. Use SlideTeam’s PPT Templates on marketing campaign calendar to get an overview of assignments, due dates, and accomplishments of your team. Teams will find it simpler to plan their workload, content release dates, and distribution methods with the use of this presentation template. Conflicts will be avoided once you become this organized. Additionally, you may give priority to specific tasks so you can repurpose these in a channel-specific manner, like creating webinars or videos.
Explore the blog to plan a solid product or service offering that hits all the right notes with the target audience.
PS: Check out our guide to ensure the effectiveness of your influencer marketing strategy to promote your brand, products, and services through expert, curated messaging.
FAQs ON MARKETING CAMPAIGN CALENDAR
What is a marketing campaign?
Marketing campaigns are planned, strategic initiatives to advance a particular business objective, such as increasing consumer awareness of a new product or gathering customer feedback. These use many media formats, such as email, print advertising, television or radio advertising, pay-per-click, and social media. The aim is to reach and influence customers. It is a long-term approach to promote a product or service.
Example: Toyotathon is Toyota’s annual sales event (since 1969). It takes place in the US at the end of each year. It’s a really big event. In December 2020, “Toyotathon” was searched for an estimated 35,000 times on Google. That month, Toyota sold 211,378 vehicles (about 11.5% of its total annual sales).
What are the types of marketing campaign?
An effective marketing strategy gives you the chance to permanently imprint your company’s brand message on the minds of your target market. Eight types of marketing campaigns that both big and small brands use are:
- Product marketing campaign: Companies employ product marketing campaigns to promote a product to the market. These are one of the most significant and intricate initiatives in a product’s life cycle. This campaign helps to boost sales and necessitates collaboration across departments
- Sales promotion campaign: These campaigns are short-term activities designed to increase demand for a product or service. The most common purpose of a sales promotion campaign is to boost sales.
- Brand awareness campaign: These promote the brand and what it stands for to increase its recognition among the target audience.
- SEO campaign: They are a series of coordinated efforts designed to increase a website's search engine ranking.
- Email marketing campaign: Email marketing campaigns are simple marketing efforts that are sent via email. It can be automated by defining workflows that are activated (or deactivated) based on predefined triggers.
- Social media campaign: These campaigns use social media platforms to reach their target audience.
- PR campaign: Public relations (PR) initiatives are used to favorably affect how a brand is regarded by managing communications with the media and the general public.
- 360-degree marketing campaign: It involves promoting a product or service with a consistent message across marketing platforms.
What should a marketing calendar include?
A marketing calendar should incorporate all activities that help you gain increased relevance among targeted consumers. Here are some examples of marketing campaign components:
- Planned social media posts to support campaigns and trends.
- Important dates for the marketing department to be included to keep the team informed.
- Marketing calendars should specify deadlines for content and editorial activities within a company, such as dates of publication.
